{"id":3889,"date":"2019-11-08T22:47:07","date_gmt":"2019-11-08T20:47:07","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3889"},"modified":"2020-04-27T11:55:39","modified_gmt":"2020-04-27T09:55:39","slug":"the-antidote-to-the-amazon-squeeze-of-small-businesses","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-antidote-to-the-amazon-squeeze-of-small-businesses\/","title":{"rendered":"The Antidote To The Amazon Squeeze Of Small Businesses"},"content":{"rendered":"
\"The<\/div>\n

The Antidote To The Amazon Squeeze Of Small Businesses. As someone who runs a digital marketing agency, I see first hand what a tough climate it is for retailers.<\/p>\n\n\n\n

Everyone is constantly talking about how Amazon is killing the competition \u2013 big and small.<\/p>\n\n\n\n

And frankly, it can be intimidating for\u00a0any<\/em>\u00a0business owner when headlines highlight the financial difficulties of previously successful retailers like\u00a0Forever 21<\/a>\u00a0and\u00a0Performance Bicycle<\/a>.<\/p>\n\n\n\n

If those retailers can’t compete, how does a small to medium-sized business compete?\u00a0<\/h4>\n\n\n\n
\"The
The Antidote To The Amazon Squeeze Of Small Businesses<\/figcaption><\/figure>\n\n\n\n

According to Forbes<\/em><\/a>contributor Brock Blake, Amazon facilitated $63.4 billion in sales on everything from telescopes to toothpaste in just the second quarter of 2019. It is no wonder many small business owners view Amazon and corporate chain retailers as the biggest threat to their bottom line.<\/p>\n\n\n\n

It\u2019s true, they are pushing many small businesses out of the market but it doesn\u2019t have to be this way. While other small businesses see the additional closing of familiar stores as a sign of what’s to come, our agency has identified an opportunity to establish themselves as not just relevant \u2013 but preferred<\/em>.<\/p>\n\n\n\n

As I was preparing a presentation for the upcoming launch of the Outdoor Industry version of MTO EDU, our online education program, I found a fascinating article<\/a> on Gallup data from 2017 analyzing twenty years of data that says, \u201cThe basic data are clear. Gallup’s most recent research shows that 70% of Americans have \u2018a great deal\u2019 or \u2018quite a lot\u2019 of confidence in small business, more than three times the 21% confidence rating for big business.\u201d<\/p>\n\n\n\n

And then it goes on with this power quote:<\/p>\n\n\n\n

\u201cAs American business moves toward bigness, fueled by a variety of economic and practical forces, the consumer, at least in theory, has a strong predilection to favor smallness. This creates what would appear to be an opportunity for small business \u2014 and an essential dilemma for very large business-to-consumer enterprises.\u201d<\/p>

<\/p><\/blockquote>\n\n\n\n

For more Business Articles : https:\/\/www.dazzlepop.net\/site\/category\/business\/<\/a><\/p>\n\n\n\n

Read more: https:\/\/www.forbes.com\/sites\/gretchenfox\/2019\/11\/06\/the-antidote-to-the-amazon-squeeze-of-small-businesses\/#5ed2f2065338<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

The Antidote To The Amazon Squeeze Of Small Businesses. As someone who runs a digital marketing agency, I see first hand what a tough climate it is for retailers. Everyone is constantly talking about how Amazon is killing the competition \u2013 big and small. And frankly, it can be intimidating for\u00a0any\u00a0business owner when headlines highlight […]<\/p>\n","protected":false},"author":3,"featured_media":7758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[94,31,237],"class_list":["post-3889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-business","tag-forbes"],"yoast_head":"\nDazzlepop | The Antidote To The Amazon Squeeze Of Small Businesses<\/title>\n<meta name=\"description\" content=\"The Antidote To The Amazon Squeeze Of Small Businesses. 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