{"id":3955,"date":"2019-11-09T19:53:37","date_gmt":"2019-11-09T17:53:37","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3955"},"modified":"2020-04-23T12:11:52","modified_gmt":"2020-04-23T10:11:52","slug":"5-ways-to-avoid-website-redesign-failures","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/","title":{"rendered":"5 Ways to Avoid Website Redesign Failures"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/09\/john-jennings-fg7J6NnebBc-unsplash.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"5 Ways to Avoid Website Redesign Failures\" title=\"5 Ways to Avoid Website Redesign Failures\" \/><\/div>\n<p>5 Ways to Avoid Website Redesign Failures. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Website<\/a> redesigns can become make or break moments for any in-house marketing team or external delivery agency.<\/p>\n\n\n\n<p>Many websites re-launches fail to meet stakeholder expectations or destroy hard-earned <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">digital marketing<\/a> performance.<\/p>\n\n\n\n<p>But this should never have to be the case.<\/p>\n\n\n\n<p>There are tried and tested best practice approaches discussed in this article which will enable your future web redesign projects to protect marketing performance and satisfy key staff.<\/p>\n\n\n\n<p>So, onto the \u20185 Ways to Avoid Website Redesign Failures\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.atyourbusiness.com\/blog\/wp-content\/uploads\/2019\/06\/poorwebsites-1024x684.jpg\" alt=\"5 Ways to Avoid Website Redesign Failures\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">#1 \u2013 Verify that a Website Redesign is a Right Choice<\/h2>\n\n\n\n<p>Frequently site redesigns are scheduled as events.<\/p>\n\n\n\n<p>This may be a bi-yearly freshen up of the brand, site, and offerings.<\/p>\n\n\n\n<p>It may be something more substantial factoring in user behavior refinement, technology change, and structural overhauls.<\/p>\n\n\n\n<p>Either way, you should not overlook the requirement for a redesign sanity check session, planning and evaluation body of work.<\/p>\n\n\n\n<p>As you would expect, the outcome of this should steer any site redesign project.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Typical questions to ask as part of this decision-making process include:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>How is the site performing compared to current digital marketing objectives and KPIs?<\/li><li>Is the user journey effective?<\/li><li>Is there evidence of performance degradation compared to previous timeframes?<\/li><li>How does the site score for technical performance?<\/li><li>Does the site function as expected on the latest technology?<\/li><li>What is audience sentiment like for the website?<\/li><li>Where are people dropping out of the sales funnel? Can this be improved?<\/li><li>What are website conversion rates like? Has this changed?<\/li><li>How fast does key content load? How does this compare to the competition and industry standards?<\/li><li>How does performance differ by marketing channel? Is this consistent with previous benchmarks?<\/li><\/ul>\n\n\n\n<p>According to my colleague and Creative Account Manager, Lisa Morgan:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Any website needs ongoing maintenance and optimisation as standard, but sometimes more drastic changes are needed. If your inbound marketing efforts are bringing in plenty of targeted, relevant traffic to your website but performance is slipping, chances are you need a website redesign.<\/p><p>Source: \u2018<a href=\"https:\/\/www.vertical-leap.uk\/blog\/5-signs-website-redesign\/\">Five signs you need a website redesign<\/a>\u2018, Vertical Leap, Sept 2019.<\/p><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.stateofdigital.com\/5-ways-avoid-website-redesign-failures\/\">https:\/\/www.stateofdigital.com\/5-ways-avoid-website-redesign-failures\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency. Many websites re-launches fail to meet stakeholder expectations or destroy hard-earned digital marketing performance. But this should never have to be the case. There are tried and tested best practice approaches [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,65,709,99],"class_list":["post-3955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-marketing","tag-stateofdigital","tag-website"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 5 Ways to Avoid Website Redesign Failures<\/title>\n<meta name=\"description\" content=\"5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 5 Ways to Avoid Website Redesign Failures\" \/>\n<meta property=\"og:description\" content=\"5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-09T17:53:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T10:11:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/09\/john-jennings-fg7J6NnebBc-unsplash.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/09\/john-jennings-fg7J6NnebBc-unsplash.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"5 Ways to Avoid Website Redesign Failures\",\"datePublished\":\"2019-11-09T17:53:37+00:00\",\"dateModified\":\"2020-04-23T10:11:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/09\/john-jennings-fg7J6NnebBc-unsplash.jpg\",\"keywords\":[\"business\",\"Marketing\",\"stateofdigital\",\"Website\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/\",\"name\":\"Dazzlepop | 5 Ways to Avoid Website Redesign Failures\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/5-ways-to-avoid-website-redesign-failures\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.stateofdigital.com\/wp-content\/uploads\/2019\/09\/john-jennings-fg7J6NnebBc-unsplash.jpg\",\"datePublished\":\"2019-11-09T17:53:37+00:00\",\"dateModified\":\"2020-04-23T10:11:52+00:00\",\"description\":\"5 Ways to Avoid Website Redesign Failures. 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