{"id":3980,"date":"2019-11-14T08:48:55","date_gmt":"2019-11-14T06:48:55","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=3980"},"modified":"2020-03-18T14:38:49","modified_gmt":"2020-03-18T12:38:49","slug":"how-mark-zuckerberg-plans-to-make-money-with-facebook-pay","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-mark-zuckerberg-plans-to-make-money-with-facebook-pay\/","title":{"rendered":"How Mark Zuckerberg plans to make money with Facebook Pay"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cms.qz.com\/wp-content\/uploads\/2019\/11\/How-Zuckerberg-plans-to-make-money-from-payments.jpg?quality=75&amp;strip=all&amp;w=1100&amp;h=619\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How Mark Zuckerberg plans to make money with Facebook Pay\" title=\"How Mark Zuckerberg plans to make money with Facebook Pay\" \/><\/div>\n<p>How Mark Zuckerberg plans to make money with Facebook Pay<\/p>\n\n\n\n<p><a href=\"http:\/\/www.facebook.com\">Facebook<\/a>, one of the world\u2019s most valuable and profitable advertising companies (it also runs a social network), is making a major push into payments. But even as it drives deeper into commerce and digital transactions, <a href=\"http:\/\/www.Facebook.com\">Facebook<\/a> is likely to rely on ads as its main money-maker for the foreseeable future.<\/p>\n\n\n\n<p>The company formally announced\u00a0<a href=\"https:\/\/about.fb.com\/news\/2019\/11\/simplifying-payments-with-facebook-pay\/\">Facebook Pay<\/a>\u00a0yesterday, a unified service for payment offerings across its family of apps, including <a href=\"http:\/\/www.WhatsApp.com\">WhatsApp<\/a>, <a href=\"http:\/\/www.Instagram.com\">Instagram<\/a>, and Messenger. It supports major credit and debit cards, as well as PayPal, and transactions are processed by partners like Stripe. Facebook Pay uses traditional financial channels and is separate from its Libra cryptocurrency project, which has hit a wall of\u00a0<a href=\"https:\/\/qz.com\/1721578\/zuckerbergs-testimony-could-make-or-break-facebooks-libra\/\">regulatory resistance<\/a>\u00a0around the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cms.qz.com\/wp-content\/uploads\/2019\/11\/How-Zuckerberg-plans-to-make-money-from-payments.jpg?quality=75&amp;strip=all&amp;w=1100&amp;h=619\" alt=\"How Mark Zuckerberg plans to make money with Facebook Pay\" \/><figcaption>How Mark Zuckerberg plans to make money with Facebook Pay<\/figcaption><\/figure>\n\n\n\n<p>Diversification makes sense for Facebook CEO <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">Mark Zuckerber<\/a>g. His $550 billion social network is almost entirely dependent on ads to make money, as around 98% of its $56 billion of revenue last year came from advertising. This contrasts with Tencent, a tech giant in China that runs a dominant social network, which produces substantial revenue from things like payments, financial services, and gaming. Ads account for about 20% of the Chinese company\u2019s quarterly sales.<\/p>\n\n\n\n<p>In April, Zuckerberg told analysts that there\u2019s a \u201ccontinuous spectrum\u201d between advertising and commerce. The company is adding features and tools around shopping for Instagram and Marketplace for Facebook. He said he expects products that make it easier to buy directly from the platform will make it more valuable to business users. \u201cTherefore, that will translate into higher bids for the advertising,\u201d he said.<\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/qz.com\/1747712\/how-zuckerberg-plans-to-make-money-with-facebook-pay\/\">https:\/\/qz.com\/1747712\/how-zuckerberg-plans-to-make-money-with-facebook-pay\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Mark Zuckerberg plans to make money with Facebook Pay Facebook, one of the world\u2019s most valuable and profitable advertising companies (it also runs a social network), is making a major push into payments. But even as it drives deeper into commerce and digital transactions, Facebook is likely to rely on ads as its main [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[5,51,28,4,6],"class_list":["post-3980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-facebook","tag-instagram","tag-mark-zuckerberg","tag-messenger","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How Mark Zuckerberg plans to make money with Facebook Pay<\/title>\n<meta name=\"description\" content=\"How Mark Zuckerberg plans to make money with Facebook Pay Facebook, one of the world\u2019s most valuable and profitable 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