{"id":4021,"date":"2019-11-14T12:50:43","date_gmt":"2019-11-14T10:50:43","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4021"},"modified":"2020-04-23T11:27:47","modified_gmt":"2020-04-23T09:27:47","slug":"youtubes-new-kids-content-system-has-creators-scrambling","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/youtubes-new-kids-content-system-has-creators-scrambling\/","title":{"rendered":"YouTube\u2019s new kids\u2019 content system has creators scrambling"},"content":{"rendered":"
\"YouTube\u2019s<\/div>\n

YouTube\u2019s new kids\u2019 content system has creators scrambling. The government could sue them for thousands of dollars<\/p>\n\n\n\n

On Tuesday afternoon, YouTube<\/a> formally announced its plan to have creators label any videos of theirs that may appeal to children.<\/p>\n\n\n\n

Starting in January 2020, if creators mark a video as directed at kids, data collection will be blocked for all viewers, resulting in lower ad revenue, and those videos will lose some of the platform\u2019s most popular features, including comments and end screens.<\/p>\n\n\n\n

It\u2019s a major change in how YouTube<\/a> works, and has left some creators clueless as to whether they\u2019re subject to the new rules.<\/p>\n\n\n\n

Reached by\u00a0The Verg<\/em>e, Google confirmed that this new system was the result of\u00a0a landmark $170 million settlement<\/a>\u00a0YouTube reached with the Federal Trade Commission in September for allegedly violating children\u2019s privacy.<\/p>\n\n\n\n

It\u2019s the largest fine ever collected under\u00a0the Children\u2019s Online Privacy Protection Act<\/a>\u00a0(COPPA), which forbids collecting data from children under the age of 13 without explicit consent from their parents.<\/p>\n\n\n\n

\"YouTube\u2019s
YouTube\u2019s new kids\u2019 content system has creators scrambling<\/figcaption><\/figure>\n\n\n\n

In this case, the ruling means YouTube can\u2019t employ its powerful ad-targeting system on anyone who might be under the age of 13 \u2014 a dire problem for a platform with so many young users.\u201cIT\u2019S HARD TO KNOW IF WE\u2019RE IN VIOLATION OR NOT\u201d<\/p>\n\n\n\n

The new system is already sending creators reeling over what exactly is considered kids\u2019 content and what could happen if they unintentionally mislabel videos. Some of YouTube\u2019s most popular categories falls into a gray area for the policy, including gaming videos, family vlogging, and toy reviews.<\/p>\n\n\n\n

\u201cCreators are being held directly responsible by the FTC,\u201c Dan Eardley, who reviews collectible toys on his channel Pixel Dan<\/a>, told The Verge <\/em>on Wednesday. \u201cSo if the FTC decides that [we] are indeed targeting children, we\u2019ll be fined. That is frightening.\u201d<\/p>\n\n\n\n

\u201cIt\u2019s especially scary because the verbiage of \u2018kid directed\u2019 vs \u2018kid attractive\u2019 isn\u2019t very clear,\u201d he continued. \u201cIt\u2019s hard to know if we\u2019re in violation or not.\u201d<\/p>\n\n\n\n

Source: https:\/\/www.theverge.com\/2019\/11\/13\/20963459\/youtube-google-coppa-ftc-fine-settlement-youtubers-new-rules<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

YouTube\u2019s new kids\u2019 content system has creators scrambling. The government could sue them for thousands of dollars On Tuesday afternoon, YouTube formally announced its plan to have creators label any videos of theirs that may appeal to children. Starting in January 2020, if creators mark a video as directed at kids, data collection will be […]<\/p>\n","protected":false},"author":3,"featured_media":7658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[36,630,85],"class_list":["post-4021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news","tag-theverge","tag-youtube"],"yoast_head":"\nDazzlepop | YouTube\u2019s new kids\u2019 content system has creators scrambling<\/title>\n<meta name=\"description\" content=\"YouTube\u2019s new kids\u2019 content system has creators scrambling. The government could sue them for thousands of dollars. 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