{"id":4075,"date":"2019-11-18T09:59:36","date_gmt":"2019-11-18T07:59:36","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4075"},"modified":"2020-04-20T23:15:49","modified_gmt":"2020-04-20T21:15:49","slug":"q4-strategy-pivots-for-marketers-to-consider","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/q4-strategy-pivots-for-marketers-to-consider\/","title":{"rendered":"Q4 Strategy Pivots for Marketers to Consider"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1015399962_403390.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Q4 Strategy Pivots for Marketers to Consider\" title=\"Q4 Strategy Pivots for Marketers to Consider\" \/><\/div>\n<p>Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence?<\/p>\n\n\n\n<p>Influencers are far from losing <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">marketing power<\/a>. According to the\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-2019-benchmark-report\/\">State of Influencer Marketing 2019<\/a>\u00a0report, 320 platforms and\u00a0<a href=\"https:\/\/www.inc.com\/tanya-hall\/how-to-win-at-influencer-marketing.html\">influencer marketing<\/a>\u00a0agencies have been created since May of 2018, and brands are still seeing a significant <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">return on investment<\/a> (ROI) from\u00a0<a href=\"https:\/\/www.inc.com\/shama-hyder\/b2b-influencer-marketers-millennials-genz-are-on-to-you.html\">partnerships with content creators<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.inc.com\/martin-zwilling\/7-steps-to-making-yourself-influencer-that-defines-your-brand.html\">Influencers\u2019 strength<\/a>&nbsp;has always come from their perceived authenticity. However, I\u2019ve seen that consumers&#8217; fear of \u201cfake news\u201d has turned into concerns regarding \u201cfake influencers.\u201d This anxiety over trust has changed digital content creators to be more than salespeople and has put consumers on the defense, with some brands shifting away from these partnerships.<\/p>\n\n\n\n<p>I\u2019ve always been a huge advocate for influencer marketing &#8212; my company proudly identifies itself as an \u201cinfluencer agency\u201d alongside our creative roots. Therefore, I still believe content creators will keep their momentum for the foreseeable future.<\/p>\n\n\n\n<p>However, as we deal with consumer apprehension toward brands and data retrieval practices, some of my clients are choosing to strengthen their owned and earned media outlets rather than pouring budgets into influencer strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/propelyourcompany.com\/wp-content\/uploads\/Q-4Marketing.jpg\" alt=\"Q4 Strategy Pivots for Marketers to Consider\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Own it.<\/h2>\n\n\n\n<p>At the origin of digital strategies, owned media has always had strong benefits for marketers. The control these channels provide, plus their cost-efficiency and access to niche audiences, allows brands to deliver a tailored message that reaches their most relevant consumers.<\/p>\n\n\n\n<p>Instead of worrying where their information is coming from, many consumers are now going straight to the source. By intentionally pursuing owned media channels, customers avoid confusion over the intentions of brands and content. To get the most out of changes in the market, companies must redevelop owned media to operate as not just a sales tool but a relationship-building tool.<\/p>\n\n\n\n<p>Brands can start by considering how influencer partnerships supplemented gaps in existing communications strategies. One example is reclaiming the face of your brand to be a face within your brand. There is undeniable value in personifying your company, such as with influencers or an internal team member.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/q4-strategy-pivots-for-marketers-to-consider.html?cid=search\">https:\/\/www.inc.com\/young-entrepreneur-council\/q4-strategy-pivots-for-marketers-to-consider.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence? Influencers are far from losing marketing power. According to the\u00a0State of Influencer Marketing 2019\u00a0report, 320 platforms and\u00a0influencer marketing\u00a0agencies have been created since May of 2018, and brands are still seeing a significant return on investment (ROI) from\u00a0partnerships with content creators. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,348,97,65,117,458,47],"class_list":["post-4075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-inc","tag-influencer","tag-marketing","tag-platform","tag-roi","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Q4 Strategy Pivots for Marketers to Consider<\/title>\n<meta name=\"description\" content=\"Q4 Strategy Pivots for Marketers to Consider. Influencers are far from losing marketing power. 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