{"id":4078,"date":"2019-11-18T10:01:27","date_gmt":"2019-11-18T08:01:27","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4078"},"modified":"2020-04-20T00:15:03","modified_gmt":"2020-04-19T22:15:03","slug":"how-content-marketing-has-changed","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/","title":{"rendered":"How Content Marketing Has Changed"},"content":{"rendered":"
\"How<\/div>\n

How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing<\/a>.<\/p>\n\n\n\n

Content marketing<\/a> can be a concept many fail to understand — and it\u2019s not surprising why. The definition and expectations surrounding content marketing seem to be always changing. <\/p>\n\n\n\n

In the early days of content marketing, it seemed like just a fancy word for blogging<\/a>. However, content marketing actually encompasses much more — especially today. Audiences are all over the place online. They\u2019re connecting on social media, visiting your website and reading your emails. In order to ensure you\u2019re reaching them wherever they may be, you need to be up to date on what content marketing looks like now<\/a>. <\/p>\n\n\n\n

But where you\u2019re posting content isn\u2019t the only thing that has changed. The kinds of content you should be sharing are also much different. Although people are still reading blog posts and articles, they\u2019re looking to engage in a number of different ways. From podcasts to webinars, it\u2019s important to have a diverse set of content that keeps audiences interested and engaged for more than just a few moments. <\/p>\n\n\n\n

To develop a content marketing strategy that is available at the right time, place, and in the right location, you need to understand where content marketing is, where it has been and where it\u2019s going. <\/p>\n\n\n\n

The Dynamic World of Content Marketing<\/h2>\n\n\n\n

Content marketing is always changing because the way we interact online is always changing. Different social media platforms become popular with different groups, and we learn to expect certain types of content from companies and brands. <\/p>\n\n\n\n

For example, the audience using Facebook has changed over the past few years. Younger audiences are turning to different platforms to connect with friends and family. While you might share a link to an article on Facebook, that same content isn\u2019t going to perform well on Instagram or Snapchat. <\/p>\n\n\n\n

Users have a wider range of options when it comes to content, which means content marketing needs to expand to fit all those individual needs. A brand can\u2019t get away with just writing blog posts. Instead, they need videos, webinars, podcasts and more.\u00a0<\/p>\n\n\n\n

\"How
How Content Marketing Has Changed<\/figcaption><\/figure>\n\n\n\n

Preparing for The Future of Content Marketing<\/h2>\n\n\n\n

It\u2019s hard to know exactly where content marketing is going in the future. After all, it depends on audience preferences and will likely look different for each organization depending on who they are trying to target. <\/p>\n\n\n\n

However, there are a few things to consider when creating content for your audience. <\/p>\n\n\n\n

1. Think of the individual on the go. <\/strong><\/p>\n\n\n\n

Our customers and clients are busy people, so they want content they can fit into their busy schedules. But this doesn\u2019t necessarily mean shorter pieces. Instead, it means content types that are conducive with a busy lifestyle. <\/p>\n\n\n\n

Podcasts, for example, are perfect for a long commute or busy day. Your audience can listen during a workout, while they get ready for the day or on their lunch break. This means they don\u2019t have to choose between listening to your content or going about their routine.<\/p>\n\n\n\n

2. Don\u2019t discredit long-form content.<\/strong><\/p>\n\n\n\n

Our attention spans are short, but that doesn\u2019t mean audiences aren\u2019t interested in longer pieces of content. In fact, as more organizations go for short video clips or quick Twitter posts, a truly comprehensive piece can feel refreshing. <\/p>\n\n\n\n

Think of the context before creating a piece or sharing a post. Sure, a 5,000-word blog post may not be the best idea, but that could make the perfect length for an ebook. Use a mix of lengths to keep your audience\u2019s interest. <\/p>\n\n\n\n

3. Create with your audience in mind. <\/strong><\/p>\n\n\n\n

Many people look at a content marketing strategy as a pathway to SEO. While SEO and content marketing often go hand in hand, you don\u2019t want to create your strategy with an algorithm in mind. <\/p>\n\n\n\n

Focus on your customer. Create content they will find interesting and want to engage with — even if it doesn\u2019t necessarily align with proposed SEO best practices. When you create content that is a hit with your target audience, it will get noticed. <\/p>\n\n\n\n

Conclusion<\/h2>\n\n\n\n

Content marketing will continue to change. New fads will develop and audience preferences will shift. As an entrepreneur, it\u2019s important to stay on top of these changes to ensure your content marketing plan is always relevant. <\/p>\n\n\n\n

Stay in tune with your audience to keep developing content they\u2019re interested in. When you focus on the individuals who are actually going to use and engage with your content, you can easily navigate the ever-changing world of content marketing.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/www.inc.com\/young-entrepreneur-council\/how-content-marketing-has-changed-what-to-expect-in-future.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing. Content marketing can be a concept many fail to understand — and it\u2019s not surprising why. The definition and expectations surrounding content marketing seem to be always changing.  In the early days of content marketing, […]<\/p>\n","protected":false},"author":3,"featured_media":7599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,420,348,65,117,6,47],"class_list":["post-4078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-content-marketing","tag-inc","tag-marketing","tag-platform","tag-social-media","tag-strategy"],"yoast_head":"\nDazzlepop | How Content Marketing Has Changed<\/title>\n<meta name=\"description\" content=\"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | How Content Marketing Has Changed\" \/>\n<meta property=\"og:description\" content=\"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-18T08:01:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-19T22:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"How Content Marketing Has Changed\",\"datePublished\":\"2019-11-18T08:01:27+00:00\",\"dateModified\":\"2020-04-19T22:15:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\"},\"wordCount\":814,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\",\"keywords\":[\"business\",\"Content marketing\",\"inc\",\"Marketing\",\"platform\",\"Social Media\",\"strategy\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\",\"name\":\"Dazzlepop | How Content Marketing Has Changed\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\",\"datePublished\":\"2019-11-18T08:01:27+00:00\",\"dateModified\":\"2020-04-19T22:15:03+00:00\",\"description\":\"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage\",\"url\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\",\"contentUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg\",\"caption\":\"How Content Marketing Has Changed, and What to Expect in the Future\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Content Marketing Has Changed\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | How Content Marketing Has Changed","description":"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | How Content Marketing Has Changed","og_description":"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.","og_url":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2019-11-18T08:01:27+00:00","article_modified_time":"2020-04-19T22:15:03+00:00","og_image":[{"url":"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"How Content Marketing Has Changed","datePublished":"2019-11-18T08:01:27+00:00","dateModified":"2020-04-19T22:15:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/"},"wordCount":814,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage"},"thumbnailUrl":";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","keywords":["business","Content marketing","inc","Marketing","platform","Social Media","strategy"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/","url":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/","name":"Dazzlepop | How Content Marketing Has Changed","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage"},"thumbnailUrl":";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","datePublished":"2019-11-18T08:01:27+00:00","dateModified":"2020-04-19T22:15:03+00:00","description":"How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing.","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#primaryimage","url":";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","contentUrl":";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_825180614_400523.jpg","caption":"How Content Marketing Has Changed, and What to Expect in the Future"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/how-content-marketing-has-changed\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"How Content Marketing Has Changed"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/4078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=4078"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/4078\/revisions"}],"predecessor-version":[{"id":7598,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/4078\/revisions\/7598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/7599"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=4078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=4078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=4078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}