{"id":4158,"date":"2019-11-19T08:45:52","date_gmt":"2019-11-19T06:45:52","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4158"},"modified":"2020-03-21T21:10:39","modified_gmt":"2020-03-21T19:10:39","slug":"pinterest-names-mediahub-and-72andsunny-its-agencies-of-record","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/pinterest-names-mediahub-and-72andsunny-its-agencies-of-record\/","title":{"rendered":"PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of record"},"content":{"rendered":"
\"PINTEREST<\/div>\n

PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of record<\/p>\n\n\n\n

The two shops will handle media and creative, respectively, following separate reviews, sources say<\/p>\n\n\n\n

As Pinterest<\/a> expands after going public this year, the company hires Mediahub and 72andSunny as its agencies of record Credit: Pinterest<\/p>\n\n\n\n

Pinterest\u00a0<\/a>has selected\u00a0Interpublic Group of Cos.\u2019\u00a0Mediahub<\/a>\u00a0and MDC Partners-owned\u00a072andSunny<\/a>\u00a0as its respective media and creative agencies of record, according to three people close to the business.<\/p>\n\n\n\n

A spokeswoman for Pinterest<\/a> told Ad Age in an email last week that \u201cwe\u2019ll be in touch shortly with some additional information\u201d on the appointments. After a follow-up inquiry, the person then said the company is \u201cnot commenting.”<\/p>\n\n\n\n

\"PINTEREST<\/figure>\n\n\n\n

According to one of the people close to the matter, the decisions follow two separate reviews.<\/p>\n\n\n\n

Pinterest hired its first media agency of record, Giant Spoon, in 2017. It is unclear if the agency, which did not immediately respond to a request for comment, is still working with the social media company, or competed to defend the account. According to two of the people interviewed for this story, 72andSunny is Pinterest\u2019s first creative agency of record. The company had previously handled creative work in-house.<\/p>\n\n\n\n

Founded in 2010, Pinterest went public on the New York Stock Exchange in April of this year. Last month, after reporting third-quarter revenue of $279 million\u2014missing Wall Street analysts’ expectations of $282 million\u2014the company’s stock dropped around 24 percent.<\/p>\n\n\n\n

According to Kantar estimates, Pinterest spent only $4.4 million on measured media in the U.S. in 2018 but $7.6 million in the first half of 2019. Last year, the company spent just under $2 million in the first half of the year, per Kantar’s research.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/adage.com\/article\/agency-news\/pinterest-names-mediahub-and-72andsunny-its-agencies-record\/2216591<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of record The two shops will handle media and creative, respectively, following separate reviews, sources say As Pinterest expands after going public this year, the company hires Mediahub and 72andSunny as its agencies of record Credit: Pinterest Pinterest\u00a0has selected\u00a0Interpublic Group of Cos.\u2019\u00a0Mediahub\u00a0and MDC Partners-owned\u00a072andSunny\u00a0as its respective media and creative agencies […]<\/p>\n","protected":false},"author":3,"featured_media":7073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[7,98],"class_list":["post-4158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-e-marketing","tag-pinterest"],"yoast_head":"\nDazzlepop | PINTEREST Names Mediahub and 72ANDSUNNY ITS agencies of 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