{"id":4161,"date":"2019-11-19T08:49:08","date_gmt":"2019-11-19T06:49:08","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4161"},"modified":"2020-03-21T21:16:28","modified_gmt":"2020-03-21T19:16:28","slug":"the-overlooked-purchase-power-of-pinterest","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-overlooked-purchase-power-of-pinterest\/","title":{"rendered":"The overlooked purchase power of Pinterest"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/media-assets-03.thedrum.com\/cache\/images\/thedrum-prod\/s3-news-tmp-56002-pinterest_1--2x1--940.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"The overlooked purchase power of Pinterest\" title=\"The overlooked purchase power of Pinterest\" \/><\/div>\n<p>The overlooked purchase power of Pinterest<\/p>\n\n\n\n<p> Impero question why <a href=\"http:\/\/www.pinterest.com\">Pinterest<\/a> is so underused by brands and urge marketers to incorporate the platform into their strategies.<\/p>\n\n\n\n<p>While all the other social media platforms are involved in scandals and spats <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Pinterest <\/a>has been quietly getting on with making itself thoughtful, relevant, engaging, and a major player in the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media<\/a> arena when it comes to consumer purchasing-making decisions. Yet it remains an underrated tool. Marketers take heed, and work this platform into your strategy.<\/p>\n\n\n\n<p><strong>Outstanding growth<\/strong><\/p>\n\n\n\n<p>There\u2019s no two ways about it, Pinterest is riding high right now.<\/p>\n\n\n\n<p>After an initial public offering in April 2019 that raised around $1.5bn and lifted stock by around 60%, the network bagged over 300m active monthly users \u2013 double that of Twitter \u2013 making it a low-key front runner for the fastest growing social platform.<\/p>\n\n\n\n<p>While it might not have the user base of other platforms, Pinterest has a unique and important offering when it comes to user mindset. 90% of weekly \u2018Pinners\u2019 use the platform to make purchase decisions \u2013 that\u2019s higher than any other platform. Couple that with evolving visual search and e-commerce tools and there\u2019s a lot to like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So, where are the brands at?<\/strong><\/h2>\n\n\n\n<p>The truth is, most brands are either neglecting or undervaluing Pinterest. Maybe because they think the user pool is too narrow. Or maybe they\u2019re too busy chasing Gen Z (spoiler alert! They\u2019re not on Pinterest).<\/p>\n\n\n\n<p>Either way, if brands want to hedge their bets with a social media platform \u2013 or visual discovery tool \u2013 that\u2019s likely to stay in favour with the masses long after the rest of the contenders have faded or matured, Pinterest is where it\u2019s at.<\/p>\n\n\n\n<p>Here\u2019s why\u2026<\/p>\n\n\n\n<p><strong>Taking a stand on fake news and misinformation<\/strong><\/p>\n\n\n\n<p>Like most social networks, Pinterest is built on an algorithm.<\/p>\n\n\n\n<p>The code that underpins its algorithm isn\u2019t dissimilar to that of Facebook, YouTube, Instagram or TikTok \u2013 yet Pinterest\u2019s algorithm remains one of the least scrutinised. That\u2019s not a coincidence: behind the scenes, Pinterest has been making a concerted effort to avoid the troubles that have plagued other social networks.<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.thedrum.com\/opinion\/2019\/11\/18\/the-overlooked-purchase-power-pinterest\">https:\/\/www.thedrum.com\/opinion\/2019\/11\/18\/the-overlooked-purchase-power-pinterest<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The overlooked purchase power of Pinterest Impero question why Pinterest is so underused by brands and urge marketers to incorporate the platform into their strategies. While all the other social media platforms are involved in scandals and spats Pinterest has been quietly getting on with making itself thoughtful, relevant, engaging, and a major player in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[7,98,117,6],"class_list":["post-4161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-e-marketing","tag-pinterest","tag-platform","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | The overlooked purchase power of Pinterest<\/title>\n<meta name=\"description\" content=\"The overlooked purchase power of Pinterest Impero question why Pinterest is so 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