{"id":4177,"date":"2019-11-19T09:04:05","date_gmt":"2019-11-19T07:04:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4177"},"modified":"2020-03-21T22:31:54","modified_gmt":"2020-03-21T20:31:54","slug":"recovery-from-november-2019-google-update","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/","title":{"rendered":"Recovery From November 2019 Google Update"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/update-recovery-5dcd47539f7c2.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Recovery From November 2019 Google Update\" title=\"Recovery From November 2019 Google Update\" \/><\/div>\n<p>Recovery From November 2019 Google Update<\/p>\n\n\n\n<p>You know how <a href=\"http:\/\/www.Google.com\">Google <\/a>says you can\u2019t \u201cfix\u201d your way back to position one? That seems unhelpful but it\u2019s actually useful. It helps one understand what not to waste time on. In my opinion, based on my experience, once you know what not to focus on, it will help you understand more productive areas to focus on.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Things to Fix<\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a>, fixing things won\u2019t help you recover.\u00a0<em>What does that mean?<\/em><\/p>\n\n\n\n<p>It may mean that the traditional things SEOs focus on, mainly technical <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a>, have little to do with fixing an update that\u2019s highly likely about relevance.<\/p>\n\n\n\n<p>Some SEOs say that every site they audit that has experienced ranking drops has serious issues with technical SEO factors.<\/p>\n\n\n\n<p>Well, that statement loses impact when you consider the fact most sites technically challenged, particularly with page speed. Did you know that page speed is getting slower?<\/p>\n\n\n\n<p>If you check the top ranking sites, they\u2019re probably not doing well with technical SEO factors yet ranking in the top three regardless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Page Speed<\/h2>\n\n\n\n<p>Page speed is important. But even Google\u2019s own John Mueller has indicated that page speed is one of many ranking factors, many of which are more important than page speed. If you have any doubt, check out how slow the top ranking sites are for any particular query.<\/p>\n\n\n\n<p>In a&nbsp;<a href=\"https:\/\/youtu.be\/cSF48tbsjJw?t=1266\" target=\"_blank\" rel=\"noreferrer noopener\">Webmaster Hangout<\/a>, a publisher was frustrated because his site was optimized for speed. But he was being outranked by slower web pages.<\/p>\n\n\n\n<p><strong>The publisher asked John Mueller:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWhat about speed for the mobile version? \u2026Why are a lot of the top sites still so slow?\u201d<\/p><\/blockquote>\n\n\n\n<p><strong>And John Mueller answered:<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c\u2026the good part is that we have lots of ranking factors. So you don\u2019t have to do everything perfect.<\/p><p>But that also means that you run across situations like this where you say, Google says speed is important but the top sites here are not so fast therefore it must not be important.<\/p><p>So for us it is definitely important. But that doesn\u2019t mean it kind of overrides everything else.\u201d<\/p><\/blockquote>\n\n\n\n<p>That part about \u201coverrides everything else\u201d is important because in my opinion it alludes to things like relevance, popularity signals and other factors related to understanding what users want to see when they make a search query.<\/p>\n\n\n\n<p>It simply does not make sense to rank a site lower because of slow speed if that site is the most relevant answer to a user\u2019s search query. The number one goal is to satisfy the search query.<\/p>\n\n\n\n<p>The fact is that mobile sites are getting slower. The following&nbsp;<a href=\"https:\/\/httparchive.org\/reports\/loading-speed?start=2019_01_01&amp;end=latest&amp;view=list\" target=\"_blank\" rel=\"noreferrer noopener\">graph from HTTP Archive<\/a>&nbsp;shows that the first contentful paint has actually increased by 24.1% from January 2019 to October 2019.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/mobile-speed-worse-5dcd43ecdfafd.png\" alt=\"Recovery From November 2019 Google Update\" class=\"wp-image-335611\" \/><figcaption>Recovery From November 2019 Google Update<\/figcaption><\/figure><\/div>\n\n\n\n<p>Anyone who tells you that a site lost rankings because of page speed, fact check them by checking the page speed of competitors who are outranking you. Odds are that their page speed may be&nbsp; similar to yours.<\/p>\n\n\n\n<p><strong>I am not minimizing page speed.<\/strong>&nbsp;<em>Page speed is super important for conversions, ad clicks and keeping visitors engaged<\/em>.<\/p>\n\n\n\n<p>I\u2019m just saying that as a ranking factor, page speed has been vastly overrated.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Junk Links and Disavows<\/h2>\n\n\n\n<p>Every site that is top ranked has junk links. Google ignores paid links and junk links because what\u2019s important is if a web page answers a search query. So if the page is good then Google will still rank the web page.<\/p>\n\n\n\n<p>Yes, paid links may boost a normal site for. But after a short period of time, from days to months, those links stop working and the site drops back to where it formerly ranked. That\u2019s an example of how Google ignores links.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/november-2019-update-recovery\/335609\/#close\">https:\/\/www.searchenginejournal.com\/november-2019-update-recovery\/335609\/#close<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recovery From November 2019 Google Update You know how Google says you can\u2019t \u201cfix\u201d your way back to position one? That seems unhelpful but it\u2019s actually useful. It helps one understand what not to waste time on. In my opinion, based on my experience, once you know what not to focus on, it will help [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,21,8],"class_list":["post-4177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-search-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Recovery From November 2019 Google Update<\/title>\n<meta name=\"description\" content=\"Recovery From November 2019 Google Update You know how Google says you can\u2019t \u201cfix\u201d your way back to position one? That seems unhelpful\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Recovery From November 2019 Google Update\" \/>\n<meta property=\"og:description\" content=\"Recovery From November 2019 Google Update You know how Google says you can\u2019t \u201cfix\u201d your way back to position one? That seems unhelpful\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-19T07:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-21T20:31:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/update-recovery-5dcd47539f7c2.webp\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/update-recovery-5dcd47539f7c2.webp\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Recovery From November 2019 Google Update\",\"datePublished\":\"2019-11-19T07:04:05+00:00\",\"dateModified\":\"2020-03-21T20:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\"},\"wordCount\":643,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/update-recovery-5dcd47539f7c2.webp\",\"keywords\":[\"Google\",\"Search Ranking\",\"SEO\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/\",\"name\":\"Dazzlepop | Recovery From November 2019 Google Update\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/recovery-from-november-2019-google-update\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/update-recovery-5dcd47539f7c2.webp\",\"datePublished\":\"2019-11-19T07:04:05+00:00\",\"dateModified\":\"2020-03-21T20:31:54+00:00\",\"description\":\"Recovery From November 2019 Google Update You know how Google says you can\u2019t \u201cfix\u201d your way back to position one? 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