{"id":4186,"date":"2019-11-20T11:23:18","date_gmt":"2019-11-20T09:23:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4186"},"modified":"2020-03-18T13:26:43","modified_gmt":"2020-03-18T11:26:43","slug":"seo-explained-in-8-simple-lets-clear-the-confusion","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/seo-explained-in-8-simple-lets-clear-the-confusion\/","title":{"rendered":"SEO Explained In 8 Simple: Let&#8217;s Clear The Confusion"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F1184306851%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"SEO Explained In 8 Simple: Let's Clear The Confusion\" title=\"SEO Explained In 8 Simple: Let's Clear The Confusion\" \/><\/div>\n<h3 class=\"wp-block-heading\">SEO Explained In 8 Simple: Let&#8217;s Clear The Confusion<\/h3>\n\n\n\n<p>When I initiate a conversation about <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">search engine optimization<\/a> (SEO), some prospects assume it\u2019s magic. This is likely due to the endless noise among hack <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">digital marketing agencies<\/a>.<\/p>\n\n\n\n<p>SEO isn\u2019t magic. It\u2019s a strategic formula that involves technical website bits, keywords and valuable content \u2014 the most important element.<\/p>\n\n\n\n<p>I\u2019ll simplify things without getting granular. The following are the basic steps of a typical SEO campaign:<\/p>\n\n\n\n<p><strong>Step 1: Technical Audit\/Implementation<\/strong><\/p>\n\n\n\n<p>Think of heading to the garage with a noisy engine: The mechanic must diagnose before wrenching. It\u2019s the same with an SEO audit.<\/p>\n\n\n\n<p>First, you need a strong technical foundation. Technical SEO addresses site speed, site architecture, clean code and duplicate content issues, to name very few.<\/p>\n\n\n\n<p>Reputable agencies will start by auditing the website\u2019s technicals. This requires top-level tools and skilled SEOs. Once everything is diagnosed, a plan can be created to address all issues. Audits can take anywhere between 10 and 50 hours of work depending on the size of the website. They are a must to get things running smoothly before anything else.<\/p>\n\n\n\n<p>Ask the agency for a copy of the audit. It\u2019s interesting to see exactly what they are fixing \u2014 and the best audits explain why.<\/p>\n\n\n\n<p><strong>Step 2: Keyword Research\/Mapping<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F1184306851%2F960x0.jpg%3Ffit%3Dscale\" alt=\"SEO Explained In 8 Simple: Let's Clear The Confusion\" \/><figcaption>SEO Explained In 8 Simple: Let&#8217;s Clear The Confusion<\/figcaption><\/figure>\n\n\n\n<p>Keyword research is next. A decade ago, it was much simpler: Find what people are searching for \u2014 the more granular (what SEOs call long-tail), the better. For example, ranking for \u201cBridgestone sport bike tires\u201d or \u201cBridgestone tires for Ducati Monster\u201d would drive much more qualified traffic than \u201cmotorcycle tires.\u201d<\/p>\n\n\n\n<p>Agencies must consider voice search when completing keyword research. These keywords must be properly mapped to the website, which connects the page\u2019s purpose and the audience\u2019s needs by placing the optimal keywords in just the right places.<\/p>\n\n\n\n<p><strong>Step 3: Title Tag\/Meta Description Rewrite<\/strong><\/p>\n\n\n\n<p>Title tags \u2014 the main titles you see in search results pages \u2014 are simply the headlines of stories, and some of the most essential elements for search engines and users. They should be keyworded to attract the curiosity of the reader.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2019\/11\/19\/seo-explained-in-eight-simple-steps-lets-clear-the-confusion\/#7eec53548fcf\">https:\/\/www.forbes.com\/sites\/theyec\/2019\/11\/19\/seo-explained-in-eight-simple-steps-lets-clear-the-confusion\/#7eec53548fcf<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO Explained In 8 Simple: Let&#8217;s Clear The Confusion When I initiate a conversation about search engine optimization (SEO), some prospects assume it\u2019s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn\u2019t magic. It\u2019s a strategic formula that involves technical website bits, keywords and valuable content \u2014 the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[77,9,8],"class_list":["post-4186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-digital-marketing","tag-keywords","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | SEO Explained In 8 Simple: Let&#039;s Clear The Confusion<\/title>\n<meta name=\"description\" content=\"SEO Explained In 8 Simple: Let&#039;s Clear The Confusion When I initiate a conversation about search engine optimization (SEO), some prospects\" \/>\n<meta name=\"robots\" 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