{"id":4189,"date":"2019-11-20T11:24:28","date_gmt":"2019-11-20T09:24:28","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4189"},"modified":"2020-03-18T12:57:16","modified_gmt":"2020-03-18T10:57:16","slug":"influencer-marketing-is-exploding-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/influencer-marketing-is-exploding-on-linkedin\/","title":{"rendered":"Influencer Marketing is Exploding on LinkedIn"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_824986654_200013332000928012_407242.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Influencer Marketing is Exploding on LinkedIn\" title=\"Influencer Marketing is Exploding on LinkedIn\" \/><\/div>\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Influencer Marketing<\/a> is Exploding on <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">LinkedIn<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Actually&#8230;don&#8217;t do for the gram. If you&#8217;re selling to other businesses on social, better turn your attention (and resources) to this plaform instead.<\/h4>\n\n\n\n<p>Your <a href=\"http:\/\/www.Instagram.com\">Instagram<\/a> feed may be flooded with well-lit, expertly edited\u00a0millenials and Gen Zers\u00a0hashtagging and hawking ultra-high rise leggings, home goods, and weight-loss teas&#8211;but they&#8217;re not the only ones\u00a0driving revenue\u00a0on social.<\/p>\n\n\n\n<p>B2B influencers&#8211;well-respected thought leaders associated with specific brands&#8211;are also leveraging&nbsp;social platforms to generate&nbsp;leads and&nbsp;sales for companies. But rather than relying exclusively&nbsp;on Instagram or Facebook,&nbsp;<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/blog.hootsuite.com\/linkedin-statistics-business\/\">94 percent of B2B influencers<\/a>&nbsp;are using&nbsp;LinkedIn to share ideas and compel others to take&nbsp;action.<\/p>\n\n\n\n<p>LinkedIn is extremely popular with B2B influencers because it&#8217;s where&nbsp;highly educated professionals&nbsp;in upper management&nbsp;(directors, vice presidents, and C-suite officers) spend a lot of their time&#8211;and execs&nbsp;are using&nbsp;the platform to help them gather information&nbsp;before making buying decisions.<\/p>\n\n\n\n<p>Research shows that these audiences&nbsp;want to read a lot of content (<a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/business.linkedin.com\/marketing-solutions\/blog\/linkedin-b2b-marketing\/2017\/10-surprising-stats-you-didnt-know-about-marketing-on-linkedin\">10 pieces<\/a>&nbsp;on average) before they&#8217;ll finalize any purchase for their company.&nbsp;<\/p>\n\n\n\n<p>Because Linked in makes it simple\u00a0to create and disseminate content among a\u00a0professional network,\u00a0B2B influencers and the brands behind them\u00a0are leaning into the platform. At my content marketing company,\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/mastheadmedia.com\/\">Masthead Media<\/a>, we are too!\u00a0We strongly recommend that both our B2B and our B2C clients utilize many of LinkedIn&#8217;s features, and we&#8217;re active on it ourselves.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_824986654_200013332000928012_407242.jpg\" alt=\"Influencer Marketing is Exploding on LinkedIn\" \/><\/figure>\n\n\n\n<p>Need&nbsp;a little more convincing to create a LinkedIn influencer marketing strategy? Here are four reasons why it&#8217;s a great investment of your time and resources.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Platform Supporting Community<\/h2>\n\n\n\n<p>LinkedIn is built with features that allow people who don&#8217;t already know each other (or only in a limited capacity) to&nbsp;form genuine connections. The platform recommends connecting with certain individuals not only based on the number of mutual connections but also related companies, schools, or professional backgrounds.&nbsp;<\/p>\n\n\n\n<p>If your company&#8217;s thought leaders become proactive about sending connection requests, posting content and updates,&nbsp;and participating in LinkedIn groups, they can grow their networks fairly quickly&#8211;widening the audience that will see their articles and posts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/amanda-pressner-kreuser\/influencer-marketing-is-exploding-on-linkedin-heres-how-it-can-drive-dollars-for-your-brand.html\">https:\/\/www.inc.com\/amanda-pressner-kreuser\/influencer-marketing-is-exploding-on-linkedin-heres-how-it-can-drive-dollars-for-your-brand.html<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing is Exploding on LinkedIn Actually&#8230;don&#8217;t do for the gram. If you&#8217;re selling to other businesses on social, better turn your attention (and resources) to this plaform instead. Your Instagram feed may be flooded with well-lit, expertly edited\u00a0millenials and Gen Zers\u00a0hashtagging and hawking ultra-high rise leggings, home goods, and weight-loss teas&#8211;but they&#8217;re not the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[93,7,97,51,95,65],"class_list":["post-4189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-b2b-marketing","tag-e-marketing","tag-influencer","tag-instagram","tag-linkedin","tag-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Influencer Marketing is Exploding on LinkedIn<\/title>\n<meta name=\"description\" content=\"Influencer Marketing is Exploding on LinkedIn Actually...don&#039;t do for the gram. If you&#039;re selling to other businesses on social, better turn your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/influencer-marketing-is-exploding-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Influencer Marketing is Exploding on LinkedIn\" \/>\n<meta property=\"og:description\" content=\"Influencer Marketing is Exploding on LinkedIn Actually...don&#039;t do for the gram. 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