{"id":4282,"date":"2019-11-21T10:20:31","date_gmt":"2019-11-21T08:20:31","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4282"},"modified":"2020-03-17T13:25:58","modified_gmt":"2020-03-17T11:25:58","slug":"newsletter-you-would-never-unsubscribe-from","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/newsletter-you-would-never-unsubscribe-from\/","title":{"rendered":"Newsletter You Would Never Unsubscribe From"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_660051558_200013332000928062_376802.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Newsletter You Would Never Unsubscribe From\" title=\"Newsletter You Would Never Unsubscribe From\" \/><\/div>\n<h3 class=\"wp-block-heading\">Newsletter You Would Never Unsubscribe From<\/h3>\n\n\n\n<p>\n\nWhat&#8217;s the one newsletter that you would never unsubscribe from?&nbsp;GETTY IMAGES<\/p>\n\n\n\n<p>Right now there are a lot of challenges with <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> as email newsletter open rates drop off, people are unsubscribing in unprecedented numbers and social media engagement across all platforms continues to evolve and change. The real challenge is creating engagement, not just superficial engagement, but deep and meaningful engagement.&nbsp;<\/p>\n\n\n\n<p>My big question is always \u201cwhat\u2019s the one newsletter that you would never unsubscribe from and why?\u201d. If we are good enough at identifying those certain elements that would prevent us from ever unsubscribing from this particular newsletter we can apply these learnings to our newsletters and all of our content in general.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_660051558_200013332000928062_376802.jpg\" alt=\"Newsletter You Would Never Unsubscribe From\" \/><\/figure>\n\n\n\n<p>Now this sounds pretty simple, but is it really any more complicated? It\u2019s easy to say that the information in your own newsletter is not as engaging, or relevant, or passion evoking as soon and that\u2019s why people don\u2019t engage as much &#8211; but is that true or is that just something you are telling yourself? And is it OK to accept that? I don\u2019t think so.&nbsp;<\/p>\n\n\n\n<p>By way of an example, I\u2019ve seen many speakers who are tasked with talking about fairly dry topics, delivering presentations that keep their audiences completely engaged and immersed. They are able to do this because they are great speakers who have developed excellent speaking skills. It\u2019s not about the topic in my opinion. Or perhaps a fairer way of looking it is that it\u2019s not just about the topic.&nbsp;<\/p>\n\n\n\n<p>Today the battle really is for engagement. We have little control over the rules and regulations that social media platforms impose, and from a marketing point of view, that scares me. Our email marketing is still something that we have control over, but it all amounts to nothing if no one reads what we are sending.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/andrew-griffiths\/whats-one-newsletter-you-would-never-unsubscribe-from.html?cid=search\">https:\/\/www.inc.com\/andrew-griffiths\/whats-one-newsletter-you-would-never-unsubscribe-from.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsletter You Would Never Unsubscribe From What&#8217;s the one newsletter that you would never unsubscribe from?&nbsp;GETTY IMAGES Right now there are a lot of challenges with digital marketing as email newsletter open rates drop off, people are unsubscribing in unprecedented numbers and social media engagement across all platforms continues to evolve and change. The real [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[77,7,114,117,6],"class_list":["post-4282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-digital-marketing","tag-e-marketing","tag-engagement","tag-platform","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Newsletter You Would Never Unsubscribe From<\/title>\n<meta name=\"description\" content=\"Newsletter You Would Never Unsubscribe From Right now there are a lot of challenges with digital marketing as email newsletter open rates drop off,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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