{"id":4376,"date":"2019-11-25T12:17:52","date_gmt":"2019-11-25T10:17:52","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4376"},"modified":"2020-03-19T09:11:25","modified_gmt":"2020-03-19T07:11:25","slug":"8-helpful-tips-to-choose-the-right-keywords-to-optimize-for","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/8-helpful-tips-to-choose-the-right-keywords-to-optimize-for\/","title":{"rendered":"8 Helpful Tips to Choose the Right Keywords to Optimize For"},"content":{"rendered":"
\"8<\/div>\n

8 Helpful Tips to Choose the Right Keywords to Optimize For<\/p>\n\n\n\n

Keyword research<\/a> and targeting have been around as long as SEO. We all do it at some level.<\/p>\n\n\n\n

While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for.<\/p>\n\n\n\n

There are a ton of great tools<\/a>, resources<\/a>, and processes<\/a> for doing keyword research.<\/p>\n\n\n\n

But no matter how good the keyword research process is, there\u2019s always a risk of choosing to target keywords and topics that require a lot of effort and don\u2019t produce the results we want.<\/p>\n\n\n\n

Ultimately, we need to be careful to choose the right keywords<\/strong> to optimize for.<\/p>\n\n\n\n

We can do so by taking an approach that includes specific principals to keep us on track for the right targeting for our organizations.<\/p>\n\n\n\n

1. Identify Goals<\/h2>\n\n\n\n

It might seem like it goes without saying, but we have to start with goals for any organic or paid search effort.<\/p>\n\n\n\n

Knowing ultimately what we want to accomplish at a business or organizational level and working backward to determine how search influences it is our starting point.<\/p>\n\n\n\n

If we want to grow our leads, sales, engagement, or other metrics, by a certain amount, we can determine how many search conversions and traffic we need.<\/p>\n\n\n\n

To get the traffic, we have to be found for specific keywords and topics.<\/p>\n\n\n\n

2. Ask Stakeholders<\/h2>\n\n\n\n

With goals in place, we\u2019re ready to start finding the right keywords.<\/p>\n\n\n\n

To generate a seed list, we can gather insights and ideas from stakeholders like salespeople, other parts of the marketing team, the C-suite, customers, and prospects.<\/p>\n\n\n\n

Get input from stakeholders of what they would search for to find your business, your products, your services, or your content.<\/p>\n\n\n\n

At this point, take anything they give you. We\u2019re not yet at the step of filtering or judging the validity or accuracy of what they\u2019re telling you.<\/p>\n\n\n\n

Capture and build out a list of what you\u2019re hearing and learning.<\/p>\n\n\n\n

3. Analyze Competitors<\/h2>\n\n\n\n

We never want to assume that our competitors are doing it right or well.<\/p>\n\n\n\n

However, we have to take a look at what they are targeting and doing.<\/p>\n\n\n\n