{"id":4382,"date":"2019-11-25T12:22:05","date_gmt":"2019-11-25T10:22:05","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4382"},"modified":"2019-11-29T17:08:26","modified_gmt":"2019-11-29T15:08:26","slug":"google-is-better-at-indexing-javascript-but-delays-are-still-an-issue","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-is-better-at-indexing-javascript-but-delays-are-still-an-issue\/","title":{"rendered":"Google Is Better at Indexing JavaScript But Delays Are Still An Issue"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<p>With <a href=\"https:\/\/search.google.com\/search-console\/about\">Googlebot<\/a> running on the most recent version of Chrome and JavaScript content being indexed faster than ever, it\u2019s apparent that Google is getting better at indexing JavaScript.<\/p>\n\n\n\n<p>It feels like <a href=\"https:\/\/www.dazzlepop.net\">SEO<\/a> professionals are finally reaching the happy ending to a long and complicated movie.<\/p>\n\n\n\n<p>Unfortunately, this movie has a twist:<\/p>\n\n\n\n<p>JavaScript indexing delays are still a massive issue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.javascript.com\/\">JavaScript<\/a> Indexing Delays<\/h2>\n\n\n\n<p>It\u2019s understood that indexing JavaScript content is delayed in Google, as it only happens when Google has enough resources for it.<\/p>\n\n\n\n<p>But how long are those delays?<\/p>\n\n\n\n<p>Here\u2019s what we discovered.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/percentage-of-js-content-indexed-5dcdb26b51e30.png\" alt=\"JavaScript Indexing Delays Are Still an Issue for Google\" class=\"wp-image-335709\"\/><\/figure><\/div>\n\n\n\n<p>The good news is that we can see that Google indexes JavaScript very quickly now.<\/p>\n\n\n\n<p>As much as 60% of the JavaScript content is indexed within the first 24 hours after indexing HTML.<\/p>\n\n\n\n<p>But there is also bad news.<\/p>\n\n\n\n<p>As much as 32% of the tested pages have unindexed JavaScript content after one month, due to a variety of reasons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Should You Wait for Google to Index Your Javascript Content?<\/h2>\n\n\n\n<p>It depends on the website.<\/p>\n\n\n\n<p>It\u2019s apparent than Google can quickly index the JavaScript content of the NYPost and Reuters (with a delay of less than 30 minutes, which is really fantastic!).<\/p>\n\n\n\n<p>However, Google struggles with other news websites, such as the DailyStar and NBCNews.<\/p>\n\n\n\n<p>There\u2019s no evidence to suggest that Google prioritizes news websites for indexing JavaScript over other types of websites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where Did the Data Come From?<\/h2>\n\n\n\n<p>In order to check Javascript delays, Onely created TGIF (The Google Indexing Forecast).<\/p>\n\n\n\n<p>The workflow behind it is pretty straightforward.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A sample of 50+ popular websites was created and their sitemaps were tracked daily for newly added pages. Example websites in our sample included Ikea, T-Mobile, EventBrite, Reuters, and TrustPilot.<\/li><li>All newly added pages were tracked to see if they were indexed and if their JavaScript content was indexed as well.<\/li><\/ul>\n\n\n\n<p>The methodology is depicted in this flowchart:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/11\/methodology-5dcdb267b38bb.png\" alt=\"JavaScript Indexing Delays Are Still an Issue for Google\" class=\"wp-image-335707\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Why Should You Care?<\/h2>\n\n\n\n<p>Imagine you have a&nbsp;<strong>news website<\/strong>&nbsp;and the main content is injected by JavaScript.<\/p>\n\n\n\n<p>If Google can index your news after, let\u2019s say, 30 hours (which isn\u2019t unusual!), that\u2019s no longer news and you simply will lose a lot of your readers.<\/p>\n\n\n\n<p>Who wants to hear about yesterday\u2019s sun, if it\u2019s raining today?<\/p>\n\n\n\n<p>Things may get even worse when you use JavaScript for generating links to similar stories.<\/p>\n\n\n\n<p>Indexing delays can cause Google to take a lot more time in discovering newly added pages on your news website.<\/p>\n\n\n\n<p>Now imagine you have&nbsp;<strong>an ecommerce store<\/strong>&nbsp;and the competition is stiff. Meaning, your many competitors are publishing the same product with the same description.<\/p>\n\n\n\n<p>We\u2019ve noticed that ecommerce stores with product pages that are indexed first, tend to rank higher.<\/p>\n\n\n\n<p>If it takes ages for Google to index your JS-dependent product description, your competitors will be taking the top positions for prominent queries.<\/p>\n\n\n\n<p><strong>The winner takes all.<\/strong><\/p>\n\n\n\n<p>It\u2019s obvious that Google wants to diversify the content.<\/p>\n\n\n\n<p>For transactional queries, you will often see not only offers but also reviews, opinions, release notes, etc.<\/p>\n\n\n\n<p>There\u2019s no room for competing product offers, except for paid ads.<\/p>\n\n\n\n<p>It isn\u2019t only about ecommerce and news websites.<\/p>\n\n\n\n<p>There are many other types of websites that should care about Google indexing their JavaScript content quickly, such as event websites, job listings, and classifieds.<\/p>\n\n\n\n<p>In general, any website that produces a lot of new content and changes it frequently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Doesn\u2019t Index All the JavaScript Content<\/h2>\n\n\n\n<p>Still not convinced that this is an issue worth paying attention to?<\/p>\n\n\n\n<p>We also checked a random sample of URLs from popular ecommerce and news websites.<\/p>\n\n\n\n<p>On average, JavaScript content is not indexed in Google in 25% of these websites\u2019 pages.<\/p>\n\n\n\n<p>This is one of the results of the two waves of indexing.<\/p>\n\n\n\n<p>The second wave is not guaranteed.<\/p>\n\n\n\n<p>Indexing JavaScript can fail due to many reasons, or may not happen at all.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Can You Do?<\/h2>\n\n\n\n<p>The first thing you can do is to identify what content is generated by JavaScript.<\/p>\n\n\n\n<p>You can use a tool like&nbsp;<a href=\"https:\/\/www.onely.com\/tools\/wwjd\/\" target=\"_blank\" rel=\"noreferrer noopener\">WWJD<\/a>&nbsp;(What Would JavaScript Do?) to facilitate that (disclosure: this is my company\u2019s tool).<\/p>\n\n\n\n<p>You can check on a sample of URLs to verify if Google can index JavaScript content in a timely manner by using the \u201csite:\u201d command in Google.<\/p>\n\n\n\n<p>Just take a sample of URLs created, let\u2019s say, two weeks ago and type in Google:&nbsp;<em>site:{URL} \u201c{fragment}\u201d<\/em><\/p>\n\n\n\n<p><em>URL<\/em>&nbsp;is the URL of a page and&nbsp;<em>fragment<\/em>&nbsp;is the fragment generated by JS. Commonly, it\u2019s \u201cAbout the product\u201d or \u201cSimilar items\u201d.<\/p>\n\n\n\n<p>If Google cannot index your JavaScript in a timely manner, or even worse, if it cannot index JS content at all, you should try to discover the source of the problem, as this could be an indication of a larger JavaScript SEO issue that could lead to organic traffic drops.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping Up<\/h2>\n\n\n\n<p>If you are using JavaScript for generating important content, you have to implement it wisely and keep it under control.<\/p>\n\n\n\n<p>Not doing so is like driving over 200 km\/h (over 124 mph) and suddenly taking your hands off the steering wheel.<\/p>\n\n\n\n<p>Whenever you notice Google ranking drops in regards to your website, you should always verify if it\u2019s connected to your JavaScript generated content.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/javascript-indexing-delays-google\/335703\/?ver=335703X2\">https:\/\/www.searchenginejournal.com\/javascript-indexing-delays-google\/335703\/?ver=335703X2<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Googlebot running on the most recent version of Chrome and JavaScript content being indexed faster than ever, it\u2019s apparent that Google is getting better at indexing JavaScript. It feels like SEO professionals are finally reaching the happy ending to a long and complicated movie. Unfortunately, this movie has a twist: JavaScript indexing delays are [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[180,41,266,8,268],"class_list":["post-4382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-chrome","tag-google","tag-javascript","tag-seo","tag-webmaster"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Is Better at Indexing JavaScript But Delays Are Still An Issue<\/title>\n<meta name=\"description\" content=\"Google Is Better at Indexing JavaScript but delays are still a massive issue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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