{"id":4570,"date":"2019-12-05T22:49:41","date_gmt":"2019-12-05T20:49:41","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4570"},"modified":"2019-12-07T11:32:22","modified_gmt":"2019-12-07T09:32:22","slug":"november-update-about-links-google-says-dont-jump-to-conclusions","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/november-update-about-links-google-says-dont-jump-to-conclusions\/","title":{"rendered":"November Update About Links? Google Says Don\u2019t Jump to Conclusions"},"content":{"rendered":"
<\/div>\n

Google\u2019s John Mueller was asked about low quality links<\/a> and the November 2019 update. During his answer, Mueller twice advised the publisher to not jump to conclusions about a connection between links and the November Update.<\/p>\n\n\n\n

A search marketer related to John Mueller that after the November update, when reviewing recipe bloggers hit by the updates they noticed that the sites had links from low quality link building practices.<\/p>\n\n\n\n

The search marketer said:<\/strong><\/p>\n\n\n\n

\u201cYou could clearly see many unnatural links via recommendation widgets and other link building tactics.\u201d<\/p><\/blockquote>\n\n\n\n

The person asked if it\u2019s worth it to disavow those links since it appeared as if Google had simply devalued the links and that\u2019s why the sites were no longer ranking.<\/p>\n\n\n\n

John Mueller prefaced his response by noting that he didn\u2019t look at a specific site and that his comments were spoken in a general sense.<\/p>\n\n\n\n

\"Google<\/figure>\n\n\n\n

This is Mueller\u2019s response:<\/strong><\/p>\n\n\n\n

\u201cIn general if you look at your site and\u2026 it seems like there\u2019s really a clear pattern of unnatural links associated with your site, that could be because you\u2019ve been doing link building in some kind of\u2026 weird way, if you\u2019ve been using widgets to build links, all of the usual kinds of things then that\u2019s generally something I\u2019d recommend trying to clean up regardless of any updates that happen.\u201d<\/p><\/blockquote>\n\n\n\n

What John Mueller was saying with regard to links and the recent update, is that links from sketchy link building practices like widgets should be dealt with \u201cregardless of any updates that happen.\u201d<\/em><\/p>\n\n\n\n

Mueller declined to associate poor link building practices with the update.<\/strong><\/p>\n\n\n\n

He then discussed ways to deal with links from poor link building schemes<\/a>. At the end of his response he circled back to the topic of links and the November 2019 Google update.<\/p>\n\n\n\n

Here is John Mueller\u2019s second comment on the speculation about links and Google\u2019s November update:<\/strong><\/p>\n\n\n\n

\u201cWith regard to this general situation where you assume that an update has been affecting your site based on the links to your site, that\u2019s something where I would tend to be a little bit cautious before jumping to conclusions.\u201d<\/p><\/blockquote>\n\n\n\n

Previous to this statement, Mueller had spent a couple minutes detailing three ways to deal with links from sketchy link building practices.<\/p>\n\n\n\n

Don\u2019t Jump to Conclusion Regarding Links and November 2019 Google Update<\/h2>\n\n\n\n

Then he returns to the topic of the update and warns against \u201cjumping to conclusions\u201d<\/em> about a connection between links and the November update.<\/p>\n\n\n\n

It\u2019s important to note that many sites have low quality links. So jumping to the conclusion that it\u2019s the links could be the wrong approach because it may cover up the real reason why a site lost rankings.<\/p>\n\n\n\n

I have been working with clients affected by past updates who have jumped on the disavow train. They were disappointed that their site never left the station. After disavowing spammy links that they had nothing to do with, there was no improvement in rankings.<\/p>\n\n\n\n

And that lines up with what John Mueller advises.<\/p>\n\n\n\n

If the links are something you know about like widget links or \u201cweird link building\u201d then deal with it.<\/p>\n\n\n\n

In his closing remarks Mueller goes on to say that just because links are weird it doesn\u2019t mean they\u2019re negatively affecting your site.<\/p>\n\n\n\n

Mueller notes that spammy links happen all the time:<\/strong><\/p>\n\n\n\n

\u201cAnd really take a look at the links for your site to make sure that there\u2019s really kind of a pattern of unnatural links there that is really problematic.<\/p>

It\u2019s very easy to look at any website that\u2019s been on the web for a longer period of time and to find a handful of\u2026 weird and unusual links.<\/p>

So that\u2019s something where just because you find something weird doesn\u2019t necessarily mean that those links are negatively affecting your site. It might just be that\u2026 usual kind of crusty links that get collected over the years. \u201c<\/p><\/blockquote>\n\n\n\n

\u201cWeird and unusual links<\/em>\u201d are common. They happen all the time. So don\u2019t jump to conclusions that this is associated with the update and explains why a site lost rankings.<\/p>\n\n\n\n

Watch Out for SEO Red Herrings<\/h2>\n\n\n\n

There\u2019s a concept in literature (and life) that\u2019s called a red herring. A red herring is generally a suspect that seems like the obvious one that is guilty.<\/p>\n\n\n\n

In SEO, sites that lose rankings also tend to have technical problems like slow page speed or low quality links that are not from link building. But that\u2019s true for high ranking sites.<\/p>\n\n\n\n

Because these issues are common across nearly all sites, it\u2019s like there is no correlation, they\u2019 are red herrings, the obvious suspects.<\/p>\n\n\n\n

John Mueller advises to not jump to conclusions. I agree. It\u2019s good advice because it forces the publisher to keep looking beyond the obvious but incorrect suspect.<\/p>\n\n\n\n

Source: https:\/\/www.searchenginejournal.com\/november-update-and-links\/337567\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u2019s John Mueller was asked about low quality links and the November 2019 update. During his answer, Mueller twice advised the publisher to not jump to conclusions about a connection between links and the November Update. A search marketer related to John Mueller that after the November update, when reviewing recipe bloggers hit by the […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,8],"class_list":["post-4570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-seo"],"yoast_head":"\nNovember Update About Links? 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