{"id":4704,"date":"2019-12-08T15:26:58","date_gmt":"2019-12-08T13:26:58","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=4704"},"modified":"2019-12-19T13:54:11","modified_gmt":"2019-12-19T11:54:11","slug":"google-is-working-on-adding-package-tracking-to-search-results","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-is-working-on-adding-package-tracking-to-search-results\/","title":{"rendered":"Google Tracking Search Results"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/12\/6bd6701a-2fef-4155-a6ec-79c9f29dc4a3-5deaec56c8796.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google is Working on Adding Package Tracking to Search Results\" title=\"Google is Working on Adding Package Tracking to Search Results\" \/><\/div>\n<h3 class=\"wp-block-heading\">Google is Working on Adding Package Tracking to Search Results<\/h3>\n\n\n\n<p>Google is&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2019\/12\/package-tracking-early-access-program.html\" target=\"_blank\" rel=\"noreferrer noopener\">working<\/a>&nbsp;on integrating package tracking into search results, allowing users to get information without visiting the carrier\u2019s site.<\/p>\n\n\n\n<p>People will be able to enter a tracking number into the Google search bar and find out the status of their order.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cPeople frequently come to Google Search looking to find information on the status of their packages. To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search.\u201c<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/12\/f7c3e636-aa6d-462f-9d4a-94b36b063b1b-5deaec54c9427.png\" alt=\"Google is Working on Adding Package Tracking to Search Results\" class=\"wp-image-338969\"\/><\/figure><\/div>\n\n\n\n<p>While this feature looks like it could take traffic away from carrier\u2019s websites, it\u2019s important to note that inclusion is entirely voluntary. That means shipping companies have to opt-in in order to allow <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> to surface their tracking information.<\/p>\n\n\n\n<p>Shipping companies are invited to opt-in via an early adopters program. It\u2019s available to all countries, so any shipping company can sign-up to be a part of this feature.<\/p>\n\n\n\n<p>It will be interesting to see how many shipping companies end up getting involved. I\u2019d wager they\u2019d be giving up a significant amount of traffic if customers could get the information they need right from the SERPs.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/google-is-working-on-adding-package-tracking-to-search-results\/338967\/\">https:\/\/www.searchenginejournal.com\/google-is-working-on-adding-package-tracking-to-search-results\/338967\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is Working on Adding Package Tracking to Search Results Google is&nbsp;working&nbsp;on integrating package tracking into search results, allowing users to get information without visiting the carrier\u2019s site. People will be able to enter a tracking number into the Google search bar and find out the status of their order. \u201cPeople frequently come to Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[23,8],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-search-engines","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Tracking Search Results<\/title>\n<meta name=\"description\" content=\"Google is working on integrating package tracking into search results, allowing users to get information without visiting the carrier\u2019s site.\" \/>\n<meta name=\"robots\" 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