{"id":5083,"date":"2019-12-17T13:31:50","date_gmt":"2019-12-17T11:31:50","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5083"},"modified":"2019-12-17T13:31:55","modified_gmt":"2019-12-17T11:31:55","slug":"6-underground-is-netflixs-next-questionable-attempt-to-build-a-blockbuster-movie-franchise","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/6-underground-is-netflixs-next-questionable-attempt-to-build-a-blockbuster-movie-franchise\/","title":{"rendered":"6 Underground is Netflix\u2019s next questionable attempt to build a blockbuster movie franchise"},"content":{"rendered":"
<\/div>\n

Netflix<\/a> is still looking for a franchise<\/a> to compete with Disney<\/a> and Warner Bros.<\/p>\n\n\n\n

Netflix <\/a>is still looking for its big blockbuster franchise, but it seems unlikely that Michael Bay and Ryan Reynolds\u2019 new spectacle,\u00a06 Underground<\/em><\/a>, is the answer.<\/p>\n\n\n\n

\"6<\/figure>\n\n\n\n

6 Underground <\/em>is Peak Bay. The story is, frankly, difficult to parse<\/a>, but focuses on six specially skilled people tasked with taking down a dictator in the Middle East. None of this matters. Instead, 6 Underground <\/em>is defined by its 15-minute chase scene, an exuberant number of explosions, self-satirizing quips, and parkour. It\u2019s a movie that feels like it should have premiered in 2007, but instead was forgotten and handed over to Netflix more than a decade later.<\/p>\n\n\n\n

Critical appeal is subjective, but the lack of hype around a $150 million movie<\/a> \u2014 Netflix\u2019s most expensive franchise play to date \u2014 encapsulates the company\u2019s blockbuster problem. Creating a franchise out of thin air is hard. It\u2019s the Bright <\/em>conundrum<\/a>, Netflix\u2019s first attempt at developing a film franchise with the 2017 sci-fi film starring Will Smith. Nielsen estimated that 11 million people in the United States watched Bright<\/em><\/a>within the first three days of its release. But critically, the movie was an expensive mess most deemed bloated. 6 Underground <\/em>lives in a similar gray area; a blockbuster by definition, but deemed another Netflix original bloatware<\/a> by critics<\/a>.<\/p>\n\n\n\n

Acclaim isn\u2019t always necessary for an action or franchise film to succeed. Taking the average movie ticket price of the time of a little over $8, that\u2019s an $88 million opening weekend \u2014 more than Logan<\/em><\/a>, and just under Justice League<\/em><\/a>.<\/em> Logan, <\/em>a highly praised film,went on to be the first superhero movie to win an Academy Award for writing. Justice League, <\/em>a critically underwhelming movie,developed a fandom so intense people are still fighting over a proper director\u2019s cut more than two years later. Bright <\/em>fizzled out. No one\u2019s anxiously waiting for news about Bright 2 <\/em>the way they are the next Marvel, DC, or Fast and Furious<\/em> film.6 UNDERGROUND <\/em>LIVES IN A SIMILAR GRAY AREA; A BLOCKBUSTER BY DEFINITION, BUT DEEMED ANOTHER NETFLIX ORIGINAL BLOATWARE BY CRITICS<\/p>\n\n\n\n

6 Underground <\/em>isn\u2019t just another movie for Netflix to add to its collection. It represents the company\u2019s next attempt at developing a blockbuster franchise<\/a> that could stand among Disney and Warner Bros. Establishing blockbuster franchises that drive hordes of subscribers within the first month isn\u2019t just important to the company\u2019s development, but something that CEO Reed Hastings and chief content officer Ted Sarandos also want.<\/p>\n\n\n\n

\u201cI think established IP has a leg up with consumers,\u201d Sarandos said during a recent investors call<\/a>. \u201cThey know what they\u2019re getting into, there\u2019s pre-built in excitement, it makes the marketing a little easier. But in general, don\u2019t forget the power of brand creation. What is the value of a franchise? It\u2019s really the value of brand creation and how you scale off of it.\u201d<\/p>\n\n\n\n

Maybe it\u2019s unfair to compare Netflix to Disney. Heck, it might be unfair to compare any studio to Disney. The company has spent nearly $90 billion on four major acquisitions over the last 13 years. Marvel, which Disney acquired for $4 billion in 2009<\/a>, has already generated more than $28 billion at the box office alone<\/a>. Netflix has only been in the original content game for seven years.\u201cI THINK ESTABLISHED IP HAS A LEG UP WITH CONSUMERS\u201d<\/p>\n\n\n\n

\u201cNetflix should be proud of how far they have come in just a few years,\u201d Jon Rogers, strategist at Global HQ and former head of live-action franchise development at Disney, told The Verge<\/em>. \u201cThe cycle to develop and release a feature film can take years, and a world-class team needs multiple cycles of experience.\u201d<\/p>\n\n\n\n

The company is working with IP from Paramount<\/a>, Nickelodeon<\/a>, and possibly Sony<\/a> to make its own mark with characters people already know. Netflix\u2019s astonishing content budget is good, but it doesn\u2019t matter if Netflix invests in the wrong projects.<\/p>\n\n\n\n

\u201cOne of the most significant competitive differentiators between the old Hollywood studios and the new studios is the competency to institutionalize learning,\u201d Rogers said. \u201cOld Hollywood is notoriously bad at self-reflection. This not the case at Netflix. You can see Netflix\u2019s culture of continuous improvement at work with each original film. Their employees and systems are getting better with each cycle.\u201d<\/p>\n\n\n\n

Netflix doesn\u2019t have the decades of tested IP that other studios are currently remaking to soar past $1 billion at the box office, but the company does have Scott Stuber. Stuber, head of film development<\/a>, is arguably the <\/em>blockbuster guy. He developed the Fast and Furious<\/em> franchise \u2014 a move Netflix should aspire to. The franchise started off as a low-budget ($38 million!)<\/a> film about street racing in Los Angeles, but through Vin Diesel, diverse casting, and giving creators control, it\u2019s become Universal\u2019s most profitable and beloved franchise to date.\u201cYOU CAN SEE NETFLIX\u2019S CULTURE OF CONTINUOUS IMPROVEMENT AT WORK WITH EACH ORIGINAL FILM\u201d<\/p>\n\n\n\n

\u201cOur movie was an R-rated movie, and I wanted to keep it R-rated, but the price point was a little high for an R-rated movie,\u201d Michael Bay told Variety<\/em>. \u201cOne studio kind of balked at the costs. They said, \u2018We want to do it so bad, but it\u2019s just a little too expensive for us.\u2019 But Netflix just said we\u2019ll do it.\u201d<\/p>\n\n\n\n

Series like Stranger Things <\/em>are proof Netflix can develop a popular, cross-platform franchise on the TV side<\/a>. The streamer is still relatively new to original film development, even if it feels like the dominant powerhouse in Hollywood right now. With $15 billion in content spending this year and reportedly releasing 160 movies worldwide<\/a>, no one comes close to Netflix\u2019s output. But it\u2019s not how much money a studio spends, it\u2019s where that money is being spent. The cast is already talking about a sequel. Netflix\u2019s $1 billion movie is coming. It just might take a few more misdirected flops to get there.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Source: https:\/\/www.theverge.com\/2019\/12\/16\/21021071\/six-underground-netflix-ryan-reynolds-michael-bay-bright-disney-marvel-warner-bros<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix is still looking for a franchise to compete with Disney and Warner Bros. Netflix is still looking for its big blockbuster franchise, but it seems unlikely that Michael Bay and Ryan Reynolds\u2019 new spectacle,\u00a06 Underground, is the answer. 6 Underground is Peak Bay. The story is, frankly, difficult to parse, but focuses on six specially skilled […]<\/p>\n","protected":false},"author":3,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[153,152,36,315],"class_list":["post-5083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-disney","tag-netflix","tag-news","tag-warner-bros"],"yoast_head":"\nDazzlepop | 6 Underground is Netflix\u2019s next questionable attempt to build a blockbuster movie franchise<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/6-underground-is-netflixs-next-questionable-attempt-to-build-a-blockbuster-movie-franchise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 6 Underground is Netflix\u2019s next questionable attempt to build a blockbuster movie franchise\" \/>\n<meta property=\"og:description\" content=\"Netflix is still looking for a franchise to compete with Disney and Warner Bros. 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