{"id":5203,"date":"2019-12-25T08:39:32","date_gmt":"2019-12-25T06:39:32","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5203"},"modified":"2020-03-19T08:02:35","modified_gmt":"2020-03-19T06:02:35","slug":"google-assistant-only-holds-9-of-the-virtual-assistant-market","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-assistant-only-holds-9-of-the-virtual-assistant-market\/","title":{"rendered":"Google Assistant Only Holds 9% of the Virtual Assistant Market"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/12\/7b40cf83-7d15-413e-a44a-0f982cececd2-5e018568a466d.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google Assistant Only Holds 9% of the Virtual Assistant Market\" title=\"Google Assistant Only Holds 9% of the Virtual Assistant Market\" \/><\/div>\n<p>Google Assistant Only Holds 9% of the Virtual Assistant Market<\/p>\n\n\n\n<p><a href=\"http:\/\/www.ggogle.com\">Google<\/a> finds itself in a rare position, coming in third place in the virtual assistant market after <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Microsoft<\/a> and <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Apple<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/yt3.ggpht.com\/a\/AGF-l7-jptKlXqcE6ET07vtXBUPgLAec5QoO3uA3rg=s900-c-k-c0xffffffff-no-rj-mo\" alt=\"Google Assistant Only Holds 9% of the Virtual Assistant Market \" \/><figcaption>Google Assistant Only Holds 9% of the Virtual Assistant Market<\/figcaption><\/figure>\n\n\n\n<p>A recent study from&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.futuresource-consulting.com\/press-release\/consumer-electronics-press\/virtual-assistants-to-exceed-25-billion-shipments-in-2023\/?locale=en\" target=\"_blank\">Futuresource<\/a>&nbsp;shows that <a href=\"http:\/\/www.Apple.com\">Apple<\/a>\u2019s Siri currently holds 35% of global <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">marketshare<\/a>. <a href=\"http:\/\/www.Microsoft.com\">Microsoft<\/a>\u2019s Cortana holds 22% marketshare, while Google Assistant and <a href=\"http:\/\/www.Amazon.com\">Amazon<\/a> Alexa hold 9% and 4% respectively.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">It All Comes Down to Pre-Installs<\/h2>\n\n\n\n<p>Apple\u2019s Siri comes pre-installed on nearly all of Apple\u2019s devices \u2013 from watches to MacBook Pros \u2013 which is why it commands such a significant share of the market. Similarly, Cortana comes installed in all Windows 10 PCs.<\/p>\n\n\n\n<p>Google Assistant comes pre-installed in first-party products such as Google Home and Chrome OS. Assistant comes pre-installed in&nbsp;<em>some<\/em>&nbsp;Android devices, but it\u2019s nowhere near as ubiquitous as Siri.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Putting Google\u2019s Small Marketshare in Perspective<\/h2>\n\n\n\n<p>For the most part, Android owners have a choice when it comes to installing Google Assistant on their device or not. A marketshare of only 9% suggests that the adoption rate among Android owners is not high, though the exact numbers were not provided.<\/p>\n\n\n\n<p>Moreover, Google Assistant can be installed as a standalone app on Apple iPhones and iPads, which is something that cannot be said for any of the other virtual assistants in this study.<\/p>\n\n\n\n<p>To put that in perspective, with the ability to be installed on the two leading mobile operating systems, Google Assistant still holds only 9% marketshare. Google will have to bolster those numbers somehow if it wants to remain competitive in this market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Virtual Assistant Market is Growing Overall<\/h2>\n\n\n\n<p>Shipments of virtual assistants rose 25% year-on-year to 1.1 billion units in 2019. Futuresource estimates the market is on course to exceed 2.5 billion shipments by 2023.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cGrowth presently continues unabated, as virtual assistants become a common feature across the Consumer Electronics and Automotive sectors. Indeed, 2020 will be the year when shipments of voice-enabled products overtake those with no voice capability.\u201d<\/p><\/blockquote>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/google-assistant-only-holds-9-of-the-virtual-assistant-market\/341321\/\">https:\/\/www.searchenginejournal.com\/google-assistant-only-holds-9-of-the-virtual-assistant-market\/341321\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Assistant Only Holds 9% of the Virtual Assistant Market Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. A recent study from&nbsp;Futuresource&nbsp;shows that Apple\u2019s Siri currently holds 35% of global marketshare. Microsoft\u2019s Cortana holds 22% marketshare, while Google Assistant and Amazon Alexa hold [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[94,44,41,259,127,23,8],"class_list":["post-5203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-amazon","tag-apple","tag-google","tag-macbook","tag-microsoft","tag-search-engines","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Assistant Only Holds 9% of the Virtual Assistant Market<\/title>\n<meta name=\"description\" content=\"Google Assistant Only Holds 9% of the Virtual Assistant Market Google finds itself in a rare position, coming in third place 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