{"id":5298,"date":"2020-01-01T09:59:59","date_gmt":"2020-01-01T07:59:59","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5298"},"modified":"2020-03-18T15:50:59","modified_gmt":"2020-03-18T13:50:59","slug":"what-is-schema-markup-why-its-important-for-seo","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/what-is-schema-markup-why-its-important-for-seo\/","title":{"rendered":"What Is Schema Markup & Why It\u2019s Important for SEO"},"content":{"rendered":"
\"What<\/div>\n

What Is Schema Markup & Why It\u2019s Important for SEO<\/p>\n\n\n\n

Schema markup<\/a>, found at Schema.org<\/a>, is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (commonly known as a rich snippet), which appears in search results.<\/p>\n\n\n\n

Top search engines \u2013 including Google<\/a>, Yahoo<\/a>, Bing<\/a>, and Yandex \u2013 first started collaborating to create Schema.org, back in 2011.<\/p>\n\n\n\n

Schema markup is especially important in the age of Hummingbird<\/a> and RankBrain<\/a>. How a search engine interprets<\/a> the context of a query will determine the quality of a search result.<\/p>\n\n\n\n

Schema can provide context to an otherwise ambiguous webpage.<\/p>\n\n\n\n

Via Schema.org:<\/a><\/p>\n\n\n\n

\u201cMost webmasters are familiar with HTML tags on their pages. Usually, HTML tags tell the browser how to display the information included in the tag. For example, <h1>Avatar<\/h1> tells the browser to display the text string \u201cAvatar\u201d in a heading 1 format. However, the HTML tag doesn\u2019t give any information about what that text string means\u2014\u201cAvatar\u201d could refer to the hugely successful 3D movie, or it could refer to a type of profile picture\u2014and this can make it more difficult for search engines to intelligently display relevant content to a user.\u201d<\/p><\/blockquote>\n\n\n\n

Does Schema Improve Your Search Rankings?<\/h2>\n\n\n\n

There is no evidence that microdata has a direct effect on organic search rankings.<\/p>\n\n\n\n

Nonetheless, rich snippets do make your webpages appear more prominently in SERPs. This improved visibility has been shown to improve click-through rates<\/a>.<\/p>\n\n\n\n

According to a study<\/a> by acmqueue, less than one-third of Google\u2019s search results include a rich snippet with Schema.org markup. This exposes a huge opportunity for the rest.<\/p>\n\n\n\n

Very few things in SEO, today, can move the dial quickly. This can.<\/p>\n\n\n\n

What Is Schema Used For?<\/h2>\n\n\n\n