{"id":5302,"date":"2020-01-01T10:09:15","date_gmt":"2020-01-01T08:09:15","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5302"},"modified":"2020-03-18T15:49:14","modified_gmt":"2020-03-18T13:49:14","slug":"10-essential-on-page-seo-factors-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/10-essential-on-page-seo-factors-you-need-to-know\/","title":{"rendered":"10 Essential On-Page SEO Factors You Need to Know"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2019\/04\/on-page-seo-everything-you-need-to-know.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"10 Essential On-Page SEO Factors You Need to Know\" title=\"10 Essential On-Page SEO Factors You Need to Know\" \/><\/div>\n<p>10 Essential On-Page SEO Factors You Need to Know<\/p>\n\n\n\n<p>Succeeding in organic search today requires optimizing for a combination of factors that <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">search engines<\/a> consider important \u2013 technical, on-page and off-page.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/techworldclass.com\/wp-content\/uploads\/2017\/05\/on-page-seo-services.png\" alt=\"10 Essential On-Page SEO Factors You Need to Know\" \/><figcaption>10 Essential On-Page SEO Factors You Need to Know<\/figcaption><\/figure>\n\n\n\n<p>Over the years, we\u2019ve seen increased focus toward off-page techniques \u2013 such as link building \u2013 and other technical elements.<\/p>\n\n\n\n<p>But the reality is, off-page <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> won\u2019t do much good if you don\u2019t pay attention to the fundamentals \u2013 on-page SEO.<\/p>\n\n\n\n<p>Smart SEO practitioners know that on-page optimization should be constantly prioritized.<\/p>\n\n\n\n<p>And because the search landscape is ever-evolving, it\u2019s important to make sure your on-page SEO knowledge is up to date.<\/p>\n\n\n\n<p>In this post, we will cover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations today.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Is On-Page SEO?<\/h2>\n\n\n\n<p>On-page SEO (also known as on-site SEO) refers to the practice of optimizing web pages to improve a website\u2019s search engine rankings and earn organic traffic.<\/p>\n\n\n\n<p>In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your&nbsp;headlines, HTML tags (title, meta, and header), and images. It also means making sure you website has a high level of expertise, authoritativeness, and trustworthiness.<\/p>\n\n\n\n<p>It takes into account various aspects of the webpage that, when added together, will improve your website\u2019s visibility in the search results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why On-Page SEO Is Important<\/h2>\n\n\n\n<p>On-page SEO is important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher\u2019s query.<\/p>\n\n\n\n<p>As search engines become more sophisticated, there is a greater focus toward relevance and semantics in search engine results pages (SERPs).<\/p>\n\n\n\n<p><a href=\"http:\/\/www.google.com\">Google<\/a>, with its plethora of complex algorithms, is now much better at:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Understanding what users are actually searching for when they type a query.<\/li><li>Delivering search results that meet user intent (informational, shopping, navigational).<\/li><\/ul>\n\n\n\n<p>Adapting to this development is essential, and you can do it by ensuring that your website and its content \u2013 both what is visible to users on your webpages (i.e., text, images, video, or audio) and elements that are only visible to search engines (i.e., HTML tags, structured data) \u2013 are well-optimized according to the latest best practices.<\/p>\n\n\n\n<p>Additionally, you can\u2019t simply ignore on-page SEO because you have more control when optimizing for on-site elements \u2013 as opposed to off-page SEO that consists of external signals (i.e., backlinks).<\/p>\n\n\n\n<p>If you put effort into on-page strategies, you\u2019ll see a boost in traffic and a rise in your search presence.<\/p>\n\n\n\n<p>This guide will walk you through the most important elements of on-page SEO.<\/p>\n\n\n\n<p>Paying close attention to these 10 areas will help improve your content and authority \u2013 and increase your rankings, traffic, and conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. E-A-T<\/h2>\n\n\n\n<p>E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole.<\/p>\n\n\n\n<p>Google has always put a premium on high-quality content. It wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility.<\/p>\n\n\n\n<p>There is a clear relationship between what Google considers high-quality content and what appears in the search results.<\/p>\n\n\n\n<p>Call it correlation or causation \u2013 whatever it is, E-A-T is somehow playing a role in Google\u2019s organic search results. Which means E-A-T must be a consideration in your SEO strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Title Tag<\/h2>\n\n\n\n<p>The title tag, an HTML tag that exists in the head section of each webpage, provides an initial cue or context as to what the topical subject matter is of the respective page it is on.<\/p>\n\n\n\n<p>It is featured prominently in the search engine results pages (typically used as the clickable link) as well as in the browser window.<\/p>\n\n\n\n<p>The title tag by itself has little impact on organic rankings, this why it\u2019s sometimes overlooked.<\/p>\n\n\n\n<p>That said, missing, duplicate, and poorly written title tags can all negatively impact your SEO results, so make sure you\u2019re optimizing for this element.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Meta Description<\/h2>\n\n\n\n<p>Since the early days of SEO, meta descriptions have been an important optimization point.<\/p>\n\n\n\n<p>Meta descriptions, meta tags that provide a description of what the page is about, are often displayed in the SERPs underneath the title of the page.<\/p>\n\n\n\n<p>While Google maintains that meta descriptions don\u2019t help with rankings, there is anecdotal evidence that indirect attributes of better descriptions do help.<\/p>\n\n\n\n<p>Optimizing meta description correctly can help improve:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Click-through rate (CTR).<\/li><li>Perception of the quality of the result.<\/li><li>Perception of what your website offers all change.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Headlines<\/h2>\n\n\n\n<p>Want your website content to perform well on search? Then start writing compelling headlines.<\/p>\n\n\n\n<p>Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression \u2013 that\u2019s why it\u2019s important to create them strategically.<\/p>\n\n\n\n<p>Your headlines need to spark interest for it to stand out on the SERPs \u2013 enticing users to click through and continue reading the rest of the content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Header Tags<\/h2>\n\n\n\n<p>Header tags are HTML elements (H1-H6) used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).<\/p>\n\n\n\n<p>They aren\u2019t as critically important for your site rankings as they used to be, but these tags still serve an important function \u2013 for your users and your SEO.<\/p>\n\n\n\n<p>They can indirectly impact your rankings by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Making your content easier and more enjoyable for visitors to read.<\/li><li>Providing keyword-rich context about your content for the search engines.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. SEO Writing<\/h2>\n\n\n\n<p>SEO writing means writing content with both search engines and users in mind.<\/p>\n\n\n\n<p>There is a strategy behind writing solid SEO content \u2013 and it is more than just keyword research and fill in the blanks.<\/p>\n\n\n\n<p>Simply producing content for the sake of it won\u2019t do. Remember that you\u2019re writing content for people \u2013 therefore that content must be high-quality, substantial, and relevant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Keyword Cannibalization<\/h2>\n\n\n\n<p>True or false? The more pages you have targeting a keyword, the better you\u2019ll rank for that keyword.<\/p>\n\n\n\n<p>False!<\/p>\n\n\n\n<p>Targeting a specific term across multiple pages can cause \u201ckeyword cannibalization\u201d which has some potentially disastrous consequences for your SEO.<\/p>\n\n\n\n<p>When you have multiple pages ranking for the same keyword, you\u2019re actually competing with yourself.<\/p>\n\n\n\n<p>It\u2019s important to identify whether keyword cannibalization exists on your website and resolve it right away.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Content Audit<\/h2>\n\n\n\n<p>Most content creators are focused on creating new content that they forget to audit their existing content. And this is a mistake.<\/p>\n\n\n\n<p>Auditing your existing content is crucial because it helps you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Evaluate whether your existing content is achieving its goals and gaining ROI.<\/li><li>Identify whether the information in your content is still accurate or has become stale (or even outdated).<\/li><li>Determine what types of content are working for you.<\/li><\/ul>\n\n\n\n<p>Content audits can greatly help your SEO strategy and they should be done on a regular basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Image Optimization<\/h2>\n\n\n\n<p>Adding images is a good way to make your webpages more appealing. But not all images are created equal \u2013 some can even slow down your website.<\/p>\n\n\n\n<p>Optimizing images properly will help you make the most of a valuable SEO asset.<\/p>\n\n\n\n<p>Image optimization has many advantages, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Additional ranking opportunities (show up on Google Image Search).<\/li><li>Better user experience.<\/li><li>Faster page load times.<\/li><\/ul>\n\n\n\n<p>Images shouldn\u2019t be an afterthought. Make sure to incorporate images that support your content and use descriptive titles and alt text.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. User Engagement<\/h2>\n\n\n\n<p>Enhancing your website\u2019s on-page SEO elements is only half the battle.<\/p>\n\n\n\n<p>The other half lies in making sure that users will not bounce \u2013 but instead, they\u2019ll continue viewing your content, interacting with it, and keep coming back for more.<\/p>\n\n\n\n<p>Retaining engaged users is a great challenge in itself, but it\u2019s certainly doable. To increase user engagement, focus on aspects such as site speed, user experience, and content optimization, among others.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Get Our Complete Guide to On-Page SEO<\/strong><\/h2>\n\n\n\n<p>We\u2019ve only just scratched the surface. Ready to go much deeper?<\/p>\n\n\n\n<p>Search Engine Journal\u2019s ebook,&nbsp;<strong>The Complete Guide to On-Page SEO<\/strong>,  tackles the top on-page SEO factors that impact your pages\u2019 visibility on the SERPs. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Source:  <a href=\"https:\/\/www.searchenginejournal.com\/on-page-seo\/essential-factors\/\">https:\/\/www.searchenginejournal.com\/on-page-seo\/essential-factors\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>10 Essential On-Page SEO Factors You Need to Know Succeeding in organic search today requires optimizing for a combination of factors that search engines consider important \u2013 technical, on-page and off-page. Over the years, we\u2019ve seen increased focus toward off-page techniques \u2013 such as link building \u2013 and other technical elements. But the reality is, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,23,8],"class_list":["post-5302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-search-engines","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 10 Essential On-Page SEO Factors You Need to Know<\/title>\n<meta name=\"description\" content=\"10 Essential On-Page SEO Factors You Need to Know Succeeding in organic search today requires optimizing for a combination of factors that search\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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