{"id":5464,"date":"2020-01-06T15:47:22","date_gmt":"2020-01-06T13:47:22","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5464"},"modified":"2020-01-06T19:26:19","modified_gmt":"2020-01-06T17:26:19","slug":"buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/","title":{"rendered":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d"},"content":{"rendered":"
\"BuzzFeed<\/div>\n

BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d<\/h3>\n\n\n\n

BuzzFeed<\/a> founder and CEO Jonah Peretti said that the site will continue to cut out digital “middlemen.” CORBIS VIA GETTY IMAGES <\/p>\n\n\n\n

\"BuzzFeed<\/figure>\n\n\n\n

BuzzFeed plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d like Google as it expands its commerce business.<\/p>\n\n\n\n

When news organizations like BuzzFeed<\/a> produce videos and articles that inspire people to buy something \u2014 whether an ingredient from a recipe, a product from a how-to video, or a hotel or flight from a travel profile \u2014 they often don\u2019t reap any revenue from the transaction. Instead, sites like Amazon<\/a>, Google<\/a>, or online travel agency Expedia benefit. <\/p>\n\n\n\n

\u201cThe two most important players in this chain are the publisher who inspired a consumer to take action and the companies that actually deliver the product,\u201d BuzzFeed cofounder Jonah Peretti wrote Friday<\/a>. <\/p>\n\n\n\n

\u201cBut most of the profit is captured by digital middlemen who didn\u2019t create much value.\u201d <\/p>\n\n\n\n

The site wants to solve this so-called \u201cattribution problem\u201d by instead forming partnerships directly with the providers of the goods, like airlines, hotels, or brands.<\/p>\n\n\n\n

While BuzzFeed and many other sites already use affiliate linking for products in gift guides or round-ups, where they get a small payout for any purchase made, the idea is to make the model more lucrative and expand to new industries.<\/p>\n\n\n\n

For example, Peretti mentions a plant subscription service the company recently launched in partnership with Scott\u2019s Miracle-Gro. <\/p>\n\n\n\n

The general critique \u2014 that Google and other platforms unduly siphon profits \u2014 has come under closer scrutiny recently as antitrust investigations heat up against the tech giants.<\/p>\n\n\n\n

Last fall, business owners rallied against<\/a> Google for allowing businesses to advertise against a competitor\u2019s name. <\/p>\n\n\n\n

BuzzFeed\u2019s commerce expansion is part of its roadmap for 2020, which also includes paid social features and a greater reliance on primary documents.<\/p>\n\n\n\n

Read more: https:\/\/www.forbes.com\/sites\/jilliandonfro\/2020\/01\/05\/buzzfeed-jonah-peretti-google-digital-middleman\/#30853d53edd6<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d BuzzFeed founder and CEO Jonah Peretti said that the site will continue to cut out digital “middlemen.” CORBIS VIA GETTY IMAGES BuzzFeed plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d like Google as it expands its commerce business. When news organizations like BuzzFeed produce videos […]<\/p>\n","protected":false},"author":3,"featured_media":5467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[94,31,344,237,41],"class_list":["post-5464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon","tag-business","tag-buzzfeed","tag-forbes","tag-google"],"yoast_head":"\nDazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d<\/title>\n<meta name=\"description\" content=\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d\" \/>\n<meta property=\"og:description\" content=\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-06T13:47:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-06T17:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d\",\"datePublished\":\"2020-01-06T13:47:22+00:00\",\"dateModified\":\"2020-01-06T17:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\"},\"wordCount\":332,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\",\"keywords\":[\"Amazon\",\"business\",\"BuzzFeed\",\"Forbes\",\"Google\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\",\"name\":\"Dazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\",\"datePublished\":\"2020-01-06T13:47:22+00:00\",\"dateModified\":\"2020-01-06T17:26:19+00:00\",\"description\":\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage\",\"url\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\",\"contentUrl\":\";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale\",\"caption\":\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dazzlepop.net\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"name\":\"Dazzlepop\",\"description\":\"Digital Marketing Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\",\"name\":\"Dazzlepop\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"contentUrl\":\"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg\",\"width\":512,\"height\":512,\"caption\":\"Dazzlepop\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dp.Dazzlepop\",\"https:\/\/x.com\/dazzle_pop\",\"https:\/\/www.instagram.com\/dp.dazzlepop\/\",\"https:\/\/www.linkedin.com\/in\/dazzlepop\/\",\"https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/\",\"https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\",\"name\":\"Noura Ibrahim\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g\",\"caption\":\"Noura Ibrahim\"},\"url\":\"https:\/\/www.dazzlepop.net\/site\/author\/noura\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d","description":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/","og_locale":"en_US","og_type":"article","og_title":"Dazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d","og_description":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d","og_url":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/","og_site_name":"Dazzlepop","article_publisher":"https:\/\/www.facebook.com\/dp.Dazzlepop","article_published_time":"2020-01-06T13:47:22+00:00","article_modified_time":"2020-01-06T17:26:19+00:00","og_image":[{"url":"https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","type":"","width":"","height":""}],"author":"Noura Ibrahim","twitter_card":"summary_large_image","twitter_image":"https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","twitter_creator":"@dazzle_pop","twitter_site":"@dazzle_pop","twitter_misc":{"Written by":"Noura Ibrahim","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#article","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/"},"author":{"name":"Noura Ibrahim","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5"},"headline":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d","datePublished":"2020-01-06T13:47:22+00:00","dateModified":"2020-01-06T17:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/"},"wordCount":332,"publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage"},"thumbnailUrl":";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","keywords":["Amazon","business","BuzzFeed","Forbes","Google"],"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/","url":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/","name":"Dazzlepop | BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d","isPartOf":{"@id":"https:\/\/www.dazzlepop.net\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage"},"thumbnailUrl":";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","datePublished":"2020-01-06T13:47:22+00:00","dateModified":"2020-01-06T17:26:19+00:00","description":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d plans to solve a \u201clongstanding problem in the media\u201d by cutting out \u201cmiddlemen\u201d","breadcrumb":{"@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#primaryimage","url":";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","contentUrl":";https:\/\/specials-images.forbesimg.com\/imageserve\/527244348\/960x0.jpg?fit=scale","caption":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dazzlepop.net\/site\/buzzfeed-aims-to-cut-out-google-and-other-digital-middlemen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dazzlepop.net\/site\/"},{"@type":"ListItem","position":2,"name":"BuzzFeed Aims To Cut Out Google \u201cMiddlemen\u201d"}]},{"@type":"WebSite","@id":"https:\/\/www.dazzlepop.net\/site\/#website","url":"https:\/\/www.dazzlepop.net\/site\/","name":"Dazzlepop","description":"Digital Marketing Solutions","publisher":{"@id":"https:\/\/www.dazzlepop.net\/site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dazzlepop.net\/site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dazzlepop.net\/site\/#organization","name":"Dazzlepop","url":"https:\/\/www.dazzlepop.net\/site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/","url":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","contentUrl":"https:\/\/www.dazzlepop.net\/site\/wp-content\/uploads\/2018\/04\/dazzlepop-512.jpg","width":512,"height":512,"caption":"Dazzlepop"},"image":{"@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dp.Dazzlepop","https:\/\/x.com\/dazzle_pop","https:\/\/www.instagram.com\/dp.dazzlepop\/","https:\/\/www.linkedin.com\/in\/dazzlepop\/","https:\/\/www.pinterest.com\/Mohamed_Adel_DP\/","https:\/\/www.youtube.com\/channel\/UCmtf4MMftrDRlG--YoTp9Yw"]},{"@type":"Person","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5","name":"Noura Ibrahim","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4de07542ac2857d52bf2184388f6d21b2fbadf67239967f75ce4be7cc4216a04?s=96&d=mm&r=g","caption":"Noura Ibrahim"},"url":"https:\/\/www.dazzlepop.net\/site\/author\/noura\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/5464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/comments?post=5464"}],"version-history":[{"count":2,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/5464\/revisions"}],"predecessor-version":[{"id":5477,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/posts\/5464\/revisions\/5477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media\/5467"}],"wp:attachment":[{"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/media?parent=5464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/categories?post=5464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dazzlepop.net\/site\/wp-json\/wp\/v2\/tags?post=5464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}