{"id":555,"date":"2018-12-03T10:27:41","date_gmt":"2018-12-03T08:27:41","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=555"},"modified":"2018-12-03T10:27:41","modified_gmt":"2018-12-03T08:27:41","slug":"the-best-way-to-plan-a-successful-marketing-performance-management-process","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-best-way-to-plan-a-successful-marketing-performance-management-process\/","title":{"rendered":"The Best Way to Plan a Successful Marketing Performance Management Process"},"content":{"rendered":"
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How do you get the most from your marketing team?<\/p>\n

The most productivity. The most team satisfaction. The most success overall, however you choose to define it.<\/p>\n

That\u2019s all anyone managing a team wants, right?<\/p>\n

The answer starts with planning an effective performance management process. One that identifies your team\u2019s goals, puts a plan in place to achieve them, and measures the results for future improvement.<\/p>\n

Putting that kind of plan into place isn\u2019t a simple task. But, with this straightforward guide, you can put yourself and your team on the right path to be more productive.<\/p>\n

Now, this is a broad topic with lots of moving parts. In order to keep it digestible, practical, and actionable, this post will narrow down the steps you need to take to put an actual process into practice, without diving too deep into more theoretical aspects of management.<\/p>\n

Snag Your Performance Management Checklist<\/h2>\n

It\u2019s easier to follow processes when you can break them down into a checklist. In fact, that\u2019s something research supports.<\/p>\n

So, make implementing this process easier with a simple performance management checklist.<\/p>\n

When it comes time to evaluate marketing talent on your team, it\u2019ll make it easier to know exactly what to look for, which questions to ask, and what to do next.<\/p>\n

What Does \u201cPerformance Management\u201d Mean in Plain Language?<\/h2>\n

In a marketing context, we can summarize this topic as such:<\/p>\n

Performance management is the intentional practice of ensuring every member of your marketing team meets individualized goals through thorough planning, monitoring, and commitment to continuous improvement.<\/p>\n

That\u2019s it in as succinct terms as possible.<\/p>\n

What Does the Performance Management Process Look Like?<\/h2>\n

Generally, this process moves in three phases:<\/p>\n