{"id":5587,"date":"2020-01-07T20:32:51","date_gmt":"2020-01-07T18:32:51","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5587"},"modified":"2020-01-08T14:58:24","modified_gmt":"2020-01-08T12:58:24","slug":"start-your-social-media-in-2020","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/","title":{"rendered":"Start Your Social Media In 2020"},"content":{"rendered":"
\"Start<\/div>\n

Start Your Social Media In 2020 <\/h3>\n\n\n\n

It\u2019s the beginning of the new year, and not only that; it\u2019s 2020, which has a particularly daunting \u2014 or awesome \u2014 ring to it, depending on how you look at it.<\/p>\n\n\n\n

At the start of the year, everyone is certain to rally around the traditional resolutions, like eating better, exercising more and going to bed earlier.<\/p>\n\n\n\n

But it\u2019s also the time when marketing professionals, business leaders, brands and startups <\/a>decide they need to get serious about their social media<\/a> efforts.<\/p>\n\n\n\n

Unfortunately, in their enthusiasm to get going, far too many people charge ahead without the proper strategy and support, and find themselves either without the return on investment they expected or burned out on their efforts come April.<\/p>\n\n\n\n

To keep you from making those mistakes, here is a checklist for how to jump-start your social media efforts this year:<\/p>\n\n\n\n

1. Start with your business goals.<\/strong><\/p>\n\n\n\n

What are you looking to accomplish in the first quarter? By year end? In five years?<\/p>\n\n\n\n

Don\u2019t think about what you want to accomplish on social media, but for your actual business.<\/p>\n\n\n\n

I find that too many organizations focus on what they want to get out of their social media, and don\u2019t start by examining their business goals.<\/p>\n\n\n\n

Without articulating your business goals, you won\u2019t know the proper next steps to take with social media.<\/p>\n\n\n\n

2. Define your audience and which channels they use.<\/strong><\/p>\n\n\n\n

One of the biggest mistakes brands and individual thought leaders make when it comes to social media is that they think they need to be everywhere. Wrong! You don\u2019t need to be on every single channel.<\/p>\n\n\n\n

\"Start<\/figure>\n\n\n\n

Once you\u2019ve defined your audience (if you say your audience is \u201ceveryone,\u201d you\u2019re off to a bad start), you can use best practices to learn where, when and how they use social media. Don\u2019t go to the newest channel just because it\u2019s the latest thing \u2014 have a strategy on why you need to be there.<\/p>\n\n\n\n

Read more: https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2020\/01\/02\/jump-start-your-social-media-efforts-in-2020\/#5282863d5c39<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Start Your Social Media In 2020 It\u2019s the beginning of the new year, and not only that; it\u2019s 2020, which has a particularly daunting \u2014 or awesome \u2014 ring to it, depending on how you look at it. At the start of the year, everyone is certain to rally around the traditional resolutions, like eating […]<\/p>\n","protected":false},"author":3,"featured_media":5590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[3],"tags":[31,237,65,6,353,11],"class_list":["post-5587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-business","tag-forbes","tag-marketing","tag-social-media","tag-social-media-manager","tag-startup"],"yoast_head":"\nDazzlepop | Start Your Social Media In 2020<\/title>\n<meta name=\"description\" content=\"Start Your Social Media In 2020 It\u2019s the beginning of the new year, and not only that; it\u2019s 2020, which has a particularly daunting or awesome or ring to it\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Start Your Social Media In 2020\" \/>\n<meta property=\"og:description\" content=\"Start Your Social Media In 2020 It\u2019s the beginning of the new year, and not only that; it\u2019s 2020, which has a particularly daunting or awesome or ring to it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-07T18:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-08T12:58:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F931835422%2F960x0.jpg%3Ffit%3Dscale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F931835422%2F960x0.jpg%3Ffit%3Dscale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Start Your Social Media In 2020\",\"datePublished\":\"2020-01-07T18:32:51+00:00\",\"dateModified\":\"2020-01-08T12:58:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\"},\"wordCount\":348,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F931835422%2F960x0.jpg%3Ffit%3Dscale\",\"keywords\":[\"business\",\"Forbes\",\"Marketing\",\"Social Media\",\"social media manager\",\"startup\"],\"articleSection\":[\"Social Media\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/\",\"name\":\"Dazzlepop | Start Your Social Media In 2020\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/start-your-social-media-in-2020\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F931835422%2F960x0.jpg%3Ffit%3Dscale\",\"datePublished\":\"2020-01-07T18:32:51+00:00\",\"dateModified\":\"2020-01-08T12:58:24+00:00\",\"description\":\"Start Your Social Media In 2020 It\u2019s the beginning of the new year, and not only that; 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