{"id":5819,"date":"2020-01-13T15:46:14","date_gmt":"2020-01-13T13:46:14","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5819"},"modified":"2020-01-13T15:47:32","modified_gmt":"2020-01-13T13:47:32","slug":"a-self-marketing-genius-steve-jobs","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/a-self-marketing-genius-steve-jobs\/","title":{"rendered":"A Self-Marketing Genius\u2014Steve Jobs"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/specials-images.forbesimg.com\/imageserve\/56558690\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A Self-Marketing Genius\u2014Steve Jobs\" title=\"A Self-Marketing Genius\u2014Steve Jobs\" \/><\/div>\n<h3 class=\"wp-block-heading\">A Self-Marketing Genius\u2014Steve Jobs<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Steve Jobs<\/a> turned launching a product into an art form\u2014and into a powerful instrument for\u00a0self-marketing.GETTY IMAGES <\/p>\n\n\n\n<p>Hardly anyone knew Steve Jobs as well as the software engineer Andy Hertzfeld, who was a leading member of the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">original Apple development<\/a> team.<\/p>\n\n\n\n<p>As he puts it, Steve Jobs was convinced he was special, one of the chosen ones: \u201cHe thinks there are a few people who are special\u2014people like Einstein and Gandhi and the gurus he met in India\u2014and he\u2019s one of them.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/56558690\/960x0.jpg?fit=scale\" alt=\"A Self-Marketing Genius\u2014Steve Jobs\" \/><\/figure>\n\n\n\n<p><strong>Rebel And Guru<\/strong><\/p>\n\n\n\n<p>On several occasions, Jobs stressed, \u201cI never wanted to be a businessman, because all the businessmen I knew I didn\u2019t want to be like.\u201d He saw himself primarily as an artist, a rebel and a guru. <\/p>\n\n\n\n<p>\u201cAs every day passes, the work fifty people are doing here is going to send a giant ripple through the universe\u201d\u2014it was with words such as these that he motivated his team of developers.<\/p>\n\n\n\n<p>He inspired his employees by instilling in them the idea that they weren\u2019t just working for any old company, designing and producing useful products for consumers, but that they were part of a greater mission.<\/p>\n\n\n\n<p>The founder of Microsoft, Bill Gates, ended up as one of Jobs\u2019 fiercest rivals, although they did collaborate closely for a number of years.<\/p>\n\n\n\n<p>Gates once observed, \u201cSteve was in ultimate pied piper mode, proclaiming how the Mac will change the world and overworking people like mad, with incredible tensions and complex personal relationships.\u201d<\/p>\n\n\n\n<p> Jobs uttered one of his most legendary sentences in 1983, when he succeeded in convincing John Sculley, president of the Pepsi-Cola division of PepsiCo, to become Apple\u2019s new CEO.<\/p>\n\n\n\n<p>\u201cDo you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?\u201d Jobs asked.<\/p>\n\n\n\n<p><strong>Making A Dent In The Universe<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/rainerzitelmann\/2020\/01\/06\/steve-jobs-a-self-marketing-genius\/#3c93289e4ced\">https:\/\/www.forbes.com\/sites\/rainerzitelmann\/2020\/01\/06\/steve-jobs-a-self-marketing-genius\/#3c93289e4ced<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Self-Marketing Genius\u2014Steve Jobs Steve Jobs turned launching a product into an art form\u2014and into a powerful instrument for\u00a0self-marketing.GETTY IMAGES Hardly anyone knew Steve Jobs as well as the software engineer Andy Hertzfeld, who was a leading member of the original Apple development team. As he puts it, Steve Jobs was convinced he was special, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[44,31,237,360,37],"class_list":["post-5819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-apple","tag-business","tag-forbes","tag-self-management","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | A Self-Marketing Genius\u2014Steve Jobs<\/title>\n<meta name=\"description\" content=\"A Self-Marketing Genius\u2014Steve Jobs turned launching a product into an art form\u2014and into a powerful instrument for self-marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, 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