{"id":5856,"date":"2020-01-14T11:34:04","date_gmt":"2020-01-14T09:34:04","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5856"},"modified":"2020-01-14T11:34:06","modified_gmt":"2020-01-14T09:34:06","slug":"while-building-digital-brand-7-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/while-building-digital-brand-7-mistakes-to-avoid\/","title":{"rendered":"While Building Digital Brand 7 Mistakes to Avoid"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_941232674_406791.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"While Building Digital Brand 7 Mistakes to Avoid\" title=\"While Building Digital Brand 7 Mistakes to Avoid\" \/><\/div>\n<h3 class=\"wp-block-heading\">While Building Digital Brand 7 Mistakes to Avoid <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Finding a balance is essential.<\/h2>\n\n\n\n<p><strong>Not <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">finding a balance<\/a> between quantity and quality.\u00a0<\/strong>The quantity of stories published every day is important for bringing in traffic&#8211;but so too is the\u00a0<em>quality<\/em>\u00a0of those stories. You don&#8217;t want to just publish a bunch of aggregated stories or just a couple of really high-quality stories. Finding a <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">balance is essential<\/a>.<\/p>\n\n\n\n<p>A few years ago, Mental Floss received a mandate to publish 50 stories a day, which we did. I would argue that the quality of those stories was still high, because each one went through at least two rounds of editing, including fact checking.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_941232674_406791.jpg\" alt=\"While Building Digital Brand 7 Mistakes to Avoid \" \/><\/figure>\n\n\n\n<p>But we found that because we needed to get up that much content every day, we were featuring stories that perhaps weren&#8217;t the most on-brand for us.<\/p>\n\n\n\n<p>(Also, it was exhausting!) Since then, we&#8217;ve scaled back, and have hopefully found a balance between the short, newsy stuff&#8211;which we always try to add a little something extra to, rather than simply aggregating&#8211;and the more in-depth stories we know our readers love: long reads, big questions, strange history, informative lists, etc.<\/p>\n\n\n\n<p><strong>Not knowing what your brand is.<\/strong>\u00a0It seems like a bit of a &#8220;duh&#8221; thing, but knowing what your brand is, and who your audience is and what they enjoy, is key to a website&#8217;s success.<\/p>\n\n\n\n<p>Whenever we&#8217;re assessing a story, we ask ourselves: Will someone feel smarter after reading this, and walk away knowing something they didn&#8217;t know before? Is it a story they&#8217;ll want to share with someone else? Does it help tell our readers more about the world they live in? Is it a little quirky, and does it make us feel good? Not every story we run will check all of these boxes, but each one will check most, and that&#8217;s how we know it&#8217;s &#8220;Flossy.&#8221;<\/p>\n\n\n\n<p>(Occasionally there&#8217;s a story where we can&#8217;t articulate\u00a0<em>why<\/em>\u00a0it&#8217;s Flossy but we just know that it is&#8211;it has that little\u00a0<em>je ne sais quoi<\/em>\u00a0that makes it a Mental Floss story.) We say no to a ton of stories that just don&#8217;t feel quite like us even though they might get clicks, because protecting our brand is important.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/quora\/7-mistakes-to-avoid-while-youre-building-a-digital-brand.html?cid=search\">https:\/\/www.inc.com\/quora\/7-mistakes-to-avoid-while-youre-building-a-digital-brand.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>While Building Digital Brand 7 Mistakes to Avoid Finding a balance is essential. Not finding a balance between quantity and quality.\u00a0The quantity of stories published every day is important for bringing in traffic&#8211;but so too is the\u00a0quality\u00a0of those stories. You don&#8217;t want to just publish a bunch of aggregated stories or just a couple of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,197,366,77,365],"class_list":["post-5856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-business-development","tag-digital-brand","tag-digital-marketing","tag-organisation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | While Building Digital Brand 7 Mistakes to Avoid<\/title>\n<meta name=\"description\" content=\"While Building Digital Brand 7 Mistakes to Avoid Not finding a balance between quantity and quality. The quantity of stories published every day\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/while-building-digital-brand-7-mistakes-to-avoid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | While Building Digital Brand 7 Mistakes to Avoid\" \/>\n<meta property=\"og:description\" content=\"While Building Digital Brand 7 Mistakes to Avoid Not finding a balance between quantity and quality. 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