{"id":5928,"date":"2020-01-19T15:46:53","date_gmt":"2020-01-19T13:46:53","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5928"},"modified":"2020-01-19T15:46:56","modified_gmt":"2020-01-19T13:46:56","slug":"digital-marketing-basics-set-your-money-on-fire","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-basics-set-your-money-on-fire\/","title":{"rendered":"Digital Marketing Basics Set your Money on Fire"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_977398052_406950.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing Basics Set your Money on Fire\" title=\"Digital Marketing Basics Set your Money on Fire\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital Marketing Basics Set your Money on Fire <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">This marketing expert and agency CEO has seen companies waste huge amounts of money on terribly ineffective marketing. He&#8217;s out to prevent you from doing the same.<\/h2>\n\n\n\n<p>Imagine a CFO saying, &#8220;Well, I&#8217;m not a CPA, so I don&#8217;t know the difference between an income statement and a balance sheet.&#8221; After the CEO picked his jaw off the floor, he would likely fire that CFO for incomprehensible negligence.<\/p>\n\n\n\n<p>How could any responsible C-Suite member not understand something so basic, so fundamental? This could have devastating repercussions at every level of the company.<\/p>\n\n\n\n<p>Not understanding the potential of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital advertising<\/a> and how to deploy it effectively within and for a company can cause significant opportunity costs.<\/p>\n\n\n\n<p>You&#8217;re getting killed in two ways: your company is losing out on tons of potential customers, and you&#8217;re likely spending money on marketing that&#8217;s a waste.<\/p>\n\n\n\n<p>Even after 20 years in digital marketing,\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"http:\/\/www.ypo.org\/\">YPO<\/a>\u00a0member\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/tomdonohoe.com\/\">Thomas Donohoe<\/a>\u00a0is still stunned how often he, too, has to pick his jaw off the floor.<\/p>\n\n\n\n<p><em>&#8220;You&#8217;d be amazed at how many CMOs don&#8217;t know the difference between SEO and SEM,&#8221;<\/em>\u00a0he laments, making the CFO comparison. Donohoe is the Founder and CEO of\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.level.agency\/\">The Level Agency<\/a>, an award-winning digital advertising agency based in Pittsburgh. The Level Agency has been named to the Inc. 500 List.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_977398052_406950.jpg\" alt=\"Digital Marketing Basics Set your Money on Fire \" \/><\/figure>\n\n\n\n<p>It was a Top 10 Digital Marketing Agency in the Region, and the Pittsburgh Times recognized The Level Agency as the #1 Fastest Growing Company in the Region on its &#8220;Pittsburgh 100&#8221; List.<\/p>\n\n\n\n<p>Donohoe was named an <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Ernst &amp; Youn<\/a>g Entrepreneur of the Year and earned a Pittsburgh Business Times&#8217; Diamond Award for Outstanding CEOs.<\/p>\n\n\n\n<p>In addition to YPO, Donohoe is a founding member of EO Charleston and a member of the Young Entrepreneur Council.<\/p>\n\n\n\n<p>He&#8217;s also a regular guest on TD Ameritrade&#8217;s &#8220;The Watch List&#8221; show and has been featured in national publications such as FORBES and Business Insider. Plus check out the\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.ypo.org\/2018\/08\/tips-from-the-top-episode-80\/\">podcast we recorded<\/a>!<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/kevin-daum\/if-you-dont-do-these-4-digital-marketing-basics-youre-setting-money-on-fire.html?cid=search\">https:\/\/www.inc.com\/kevin-daum\/if-you-dont-do-these-4-digital-marketing-basics-youre-setting-money-on-fire.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing Basics Set your Money on Fire This marketing expert and agency CEO has seen companies waste huge amounts of money on terribly ineffective marketing. He&#8217;s out to prevent you from doing the same. Imagine a CFO saying, &#8220;Well, I&#8217;m not a CPA, so I don&#8217;t know the difference between an income statement and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,77,7,384,348,371],"class_list":["post-5928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-digital-marketing","tag-e-marketing","tag-ernst-young","tag-inc","tag-search-engine-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital Marketing Basics Set your Money on Fire<\/title>\n<meta name=\"description\" content=\"Digital Marketing Basics Set your Money on Fire This marketing expert and agency CEO 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