{"id":5933,"date":"2020-01-19T15:54:20","date_gmt":"2020-01-19T13:54:20","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=5933"},"modified":"2020-01-19T15:54:23","modified_gmt":"2020-01-19T13:54:23","slug":"is-paid-search-right-for-your-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/","title":{"rendered":"Is Paid Search Right for Your Business?"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Is Paid Search Right for Your Business?\" title=\"Is Paid Search Right for Your Business?\" \/><\/div>\n<h3 class=\"wp-block-heading\">Is Paid Search Right for Your Business? <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Before you dive into PPC, evaluate whether or not it makes sense for your brand.<\/h2>\n\n\n\n<p>As an entrepreneur, you&#8217;re probably familiar with\u00a0<a href=\"https:\/\/www.inc.com\/tanya-hall\/seo-how-to-boost-rankings-4-easy-tips.html\">SEO (search engine optimization)<\/a>. After all, it&#8217;s one of the best ways to boost awareness about your brand and\u00a0<a href=\"https:\/\/www.inc.com\/amy-balliett\/5-visual-strategies-for-lead-generation-on-social-media.html\">collect new leads<\/a>. However, you probably also know how difficult it can be to\u00a0<a href=\"https:\/\/www.inc.com\/jason-aten\/google-just-announced-a-major-change-to-your-search-results.html\">rank highly on a search engine results page<\/a>\u00a0organically. It takes time for <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">SEO <\/a>to start working its magic, and even then, the competition is often very high.<\/p>\n\n\n\n<p>Pay-per-click (PPC) or paid search is one way you can bypass the complexities of SEO and increase the number of leads you get in front of. However, PPC isn&#8217;t right for everyone. Before you start spending money, you need to know how it can benefit you.<\/p>\n\n\n\n<p>As the co-founder of an inbound marketing agency that offers SEO and paid search among other services, I&#8217;d like to dive into what paid <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">search advertising<\/a> really is and who it works best for.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\" alt=\"Is Paid Search Right for Your Business? \" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What is paid search advertising?<\/h2>\n\n\n\n<p>Paid search, or pay-per-click, is a common form of advertising that allows businesses to pay to appear higher in search engine results lists. Because you only pay for each click, it can be very cost-effective.<\/p>\n\n\n\n<p>However, with paid search, your PPC ads coincide with keywords. The more popular the keywords are, the more expensive a click will be. This means paid search can actually be very expensive for some brands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who should use paid search?<\/h2>\n\n\n\n<p>Many organizations will benefit from a paid search strategy. Not only can PPC ads help you get to the top of a search engine results page quickly, but it can do so without breaking your budget.<\/p>\n\n\n\n<p>But PPC campaigns take a lot of time investment. They aren&#8217;t something you can simply set and leave alone. Because you&#8217;re bidding for that top slot, you need to stay active within the PPC marketplace to ensure you&#8217;re getting your money&#8217;s worth.<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/is-paid-search-right-for-your-business.html?cid=search\">https:\/\/www.inc.com\/young-entrepreneur-council\/is-paid-search-right-for-your-business.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand. As an entrepreneur, you&#8217;re probably familiar with\u00a0SEO (search engine optimization). After all, it&#8217;s one of the best ways to boost awareness about your brand and\u00a0collect new leads. However, you probably also know how [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[24,7,348,200,385,371,21,8],"class_list":["post-5933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-advertising","tag-e-marketing","tag-inc","tag-optimize","tag-pay-per-click","tag-search-engine-marketing","tag-search-ranking","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Is Paid Search Right for Your Business?<\/title>\n<meta name=\"description\" content=\"Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand.As an entrepreneur\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Is Paid Search Right for Your Business?\" \/>\n<meta property=\"og:description\" content=\"Is Paid Search Right for Your Business? Before you dive into PPC, evaluate whether or not it makes sense for your brand.As an entrepreneur\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-19T13:54:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-19T13:54:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Is Paid Search Right for Your Business?\",\"datePublished\":\"2020-01-19T13:54:20+00:00\",\"dateModified\":\"2020-01-19T13:54:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\"},\"wordCount\":354,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\",\"keywords\":[\"advertising\",\"E-Marketing\",\"inc\",\"Optimize\",\"Pay-per-click\",\"search engine marketing\",\"Search Ranking\",\"SEO\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/\",\"name\":\"Dazzlepop | Is Paid Search Right for Your Business?\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/is-paid-search-right-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_808760248_396328.jpg\",\"datePublished\":\"2020-01-19T13:54:20+00:00\",\"dateModified\":\"2020-01-19T13:54:23+00:00\",\"description\":\"Is Paid Search Right for Your Business? 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