{"id":6082,"date":"2020-01-28T09:22:06","date_gmt":"2020-01-28T07:22:06","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6082"},"modified":"2020-01-28T09:22:09","modified_gmt":"2020-01-28T07:22:09","slug":"focus-your-marketing-efforts-on-these-customers","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/","title":{"rendered":"Focus Your Marketing Efforts on These Customers"},"content":{"rendered":"
\"Focus<\/div>\n

Focus Your Marketing Efforts on These Customers<\/h3>\n\n\n\n

It’s not how hard you sell; it’s who you sell to.<\/h2>\n\n\n\n

For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects<\/a> of sales and marketing<\/a>, because “1 percent\u00a0of activity creates 99 percent of success.”<\/p>\n\n\n\n

Here are my columns so far:<\/p>\n\n\n\n

  1. The Single Most Essential Rule About Pricing<\/a><\/li>
  2. The Best Sales and Networking Trick, Bar None<\/a><\/li>
  3. The 10-Minute Website Tweak That Increases Sales<\/a><\/li>
  4. How to Win Customer Loyalty in 10 Seconds<\/a><\/li>
  5. The Essence of Market Targeting in 10 Short Words<\/a><\/li>
  6. This Trick Triples Cold Email Response Rates<\/a><\/li>
  7. The 1 Thing You Need to Know About Closing a Sale<\/a><\/li>
  8. The 1 Question To Ask Every Marketing Job Candidate<\/a><\/li><\/ol>\n\n\n\n

    I’ll now turn to a more general question:\u00a0where should you\u00a0focus your sales and marketing efforts?\u00a0<\/p>\n\n\n\n

    \"Focus<\/figure>\n\n\n\n

    First, some quick background. Over the past decade or so, I’ve had dozens of companies ask how to hone their marketing and sales plans. Surprisingly, the advice is almost always: re-target your sales and marketing towards the customers most likely to buy.<\/p>\n\n\n\n

    Sounds obvious, right? Well, yes, but a fair number of quite intelligent businesspeople have no idea of how to prioritize sales leads or lead generation efforts. Much of the time, they focus on acquiring brand new customers, which is expensive and difficult.<\/p>\n\n\n\n

    I could cite numerous examples of research on why people buy and when (perhaps a future column?) but in this column I’ll just cut to the chase and list out your potential customers from “most likely to buy” to “least likely to buy.”<\/p>\n\n\n\n

    1.     Customer evangelists<\/h2>\n\n\n\n

    They consider your brand or product as an essential element of their personal identity. Common examples would be Apple (about a decade ago) and Tesla (today, at least for now.) They will buy from you because failing to buy from you would be a denial of who they’ve defined themselves to be. <\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Read more: https:\/\/www.inc.com\/geoffrey-james\/focus-your-marketing-efforts-on-these-customers-theyre-easiest-ones-to-win-bar-none.html?icid=landermore<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

    Focus Your Marketing Efforts on These Customers It’s not how hard you sell; it’s who you sell to. For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because “1 percent\u00a0of activity creates 99 percent of […]<\/p>\n","protected":false},"author":3,"featured_media":6085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,418,417,46,65],"class_list":["post-6082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-customer-evangelists","tag-essential-aspects","tag-management","tag-marketing"],"yoast_head":"\nDazzlepop | Focus Your Marketing Efforts on These Customers<\/title>\n<meta name=\"description\" content=\"Focus Your Marketing Efforts on These Customers It's not how hard you sell; it's who you sell to. the first 90 days of this year\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | Focus Your Marketing Efforts on These Customers\" \/>\n<meta property=\"og:description\" content=\"Focus Your Marketing Efforts on These Customers It's not how hard you sell; it's who you sell to. the first 90 days of this year\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T07:22:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-28T07:22:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1003318746_2000133320009280232_385461.jpg\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1003318746_2000133320009280232_385461.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"Focus Your Marketing Efforts on These Customers\",\"datePublished\":\"2020-01-28T07:22:06+00:00\",\"dateModified\":\"2020-01-28T07:22:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\"},\"wordCount\":353,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1003318746_2000133320009280232_385461.jpg\",\"keywords\":[\"business\",\"Customer evangelists\",\"essential aspects\",\"management\",\"Marketing\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/\",\"name\":\"Dazzlepop | Focus Your Marketing Efforts on These Customers\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/focus-your-marketing-efforts-on-these-customers\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1003318746_2000133320009280232_385461.jpg\",\"datePublished\":\"2020-01-28T07:22:06+00:00\",\"dateModified\":\"2020-01-28T07:22:09+00:00\",\"description\":\"Focus Your Marketing Efforts on These Customers It's not how hard you sell; 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