{"id":6086,"date":"2020-01-28T09:30:18","date_gmt":"2020-01-28T07:30:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6086"},"modified":"2020-01-28T09:30:21","modified_gmt":"2020-01-28T07:30:21","slug":"4-non-traditional-ways-that-wins-customers","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/4-non-traditional-ways-that-wins-customers\/","title":{"rendered":"4 Non-Traditional ways that wins customers"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1198554027_2000133320009280193_411701.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"4 Non-Traditional ways that wins customers\" title=\"4 Non-Traditional ways that wins customers\" \/><\/div>\n<h3 class=\"wp-block-heading\">4 Non-Traditional ways that wins customers <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/3-content-marketing-new-years-resolutions-to-make-in-2020.html?cid=search\">Content marketing<\/a>&nbsp;is a smart strategy to grow your business. And as more businesses are embracing creating&nbsp;<a href=\"https:\/\/www.inc.com\/sonia-thompson\/amazon-apple-and-netflix-are-growing-with-original.html?cid=search\">original content<\/a>&nbsp;as a means to connect with the customers they want to reach, you&#8217;ll&nbsp;need to work harder to ensure you produce the kinds of content that makes your brand stand out.<\/p>\n\n\n\n<p>While&nbsp;<a href=\"https:\/\/www.inc.com\/amanda-pressner-kreuser\/heres-what-4-top-marketers-are-adding-to-their-content-strategies-in-2020.html?cid=search\">traditional forms of content<\/a>&nbsp;such as blogs, podcasts, and educational videos do still work, consider adding different types of special content&nbsp;to your plans, as a means to differentiate your brand, and win new customers.<\/p>\n\n\n\n<p>Here are four\u00a0different types of content to consider to help you get started.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.superoffice.com\/blog\/wp-content\/uploads\/2019\/06\/sales-prospecting-tips-750x400.png\" alt=\"4 Non-Traditional ways that wins customers \" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Pop-up events<\/h2>\n\n\n\n<p>When Nike launched its React running shoe, instead of just relying on traditional forms of media and content to spread the word, it included the&nbsp;<a href=\"https:\/\/www.inc.com\/sonia-thompson\/nikes-house-of-go-will-make-you-rethink-your-next-product-launch.html?cid=search\">Nike House of Go&nbsp;pop-up houses<\/a>&nbsp;in select cities around the world.<\/p>\n\n\n\n<p>These fun\u00a0houses helped those who visited them to experience core features and attributes\u00a0of the\u00a0new shoe with various experiential installations. <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">Potential customers<\/a> were even able to try on the shoes and go for a run around the block along with some of the Nike pros.<\/p>\n\n\n\n<p>I attended the House of Go in Buenos Aires with&nbsp;friends&nbsp;and was won over by the live experience &#8212; even though I never considered myself a runner. The experience at the house was transformational, in that it got me to see myself as a runner. I ended up buying a pair of Nike running shoes a few weeks later&nbsp;and took up running again.<\/p>\n\n\n\n<p>Events like these help you attract customers who may have previously ignored your standard\u00a0content in more traditional formats.\u00a0Think about fun ways you can create a pop-up event to demonstrate the attributes of your product in unique ways.\u00a0<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/sonia-thompson\/4-non-traditional-ways-brands-are-creating-original-content-that-wins-customers.html?icid=landermore\">https:\/\/www.inc.com\/sonia-thompson\/4-non-traditional-ways-brands-are-creating-original-content-that-wins-customers.html?icid=landermore<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>4 Non-Traditional ways that wins customers While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience. Content marketing&nbsp;is a smart strategy to grow your business. And as more businesses are embracing creating&nbsp;original content&nbsp;as a means to connect with the customers they want [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[67,31,420,348,46,419,422,421],"class_list":["post-6086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-blogs","tag-business","tag-content-marketing","tag-inc","tag-management","tag-original-content","tag-podcasts","tag-pop-up"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 4 Non-Traditional ways that wins customers<\/title>\n<meta name=\"description\" content=\"4 Non-Traditional ways that wins customers While traditional forms of 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