{"id":6104,"date":"2020-01-29T14:02:36","date_gmt":"2020-01-29T12:02:36","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6104"},"modified":"2020-01-29T14:02:39","modified_gmt":"2020-01-29T12:02:39","slug":"google-cant-tell-the-difference-between-ads-and-search-results","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-cant-tell-the-difference-between-ads-and-search-results\/","title":{"rendered":"Google Can&#8217;t Tell the Difference Between Ads and Search Results"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1154955595_200013331653767174151_411444.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google Can't Tell the Difference Between Ads and Search Results\" title=\"Google Can't Tell the Difference Between Ads and Search Results\" \/><\/div>\n<h3 class=\"wp-block-heading\">Google Can&#8217;t Tell the Difference Between Ads and Search Results <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Two changes to how Google displays search results will likely have a real impact on your business.<\/h2>\n\n\n\n<p>Most of us think of <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> as the place to\u00a0<a href=\"https:\/\/www.inc.com\/jason-aten\/google-just-released-top-search-trends-for-2019-it-reveals-what-we-care-about-most.html\">go and get answers<\/a>\u00a0to just about everything. In fact,\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/fitsmallbusiness.com\/google-search-statistics\/\">90\u00a0percent of all search queries<\/a>\u00a0use\u00a0<a href=\"https:\/\/www.inc.com\/jason-aten\/googles-most-recent-algorithm-update-is-causing-major-headaches-heres-what-you-should-know.html\">Google<\/a>, accounting for almost half of all internet traffic. If you&#8217;re an entrepreneur or marketer, you know\u00a0that Google&#8217;s primary business is selling targeted advertising along with\u00a0every one of those searches. In fact, Google is the largest advertising platform in the world.<\/p>\n\n\n\n<p>The intersection of those two realities just got a little clearer, while the distinction became less so with a few recent changes made by Google. Here&#8217;s what changed recently, as well as what it means to your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ads Versus Organic Results<\/h2>\n\n\n\n<p>Google Ads are extremely effective, because advertisers are able to target ads to the keywords people search for. People depend on Google to give them the highest-quality results for their questions, which is why appearing at the top of a search results page is so valuable to marketers and content creators.<\/p>\n\n\n\n<p>For a long time, it was obvious that there was a difference between results that appear organically&#8211;ranked highly on the basis of their relevance and quality&#8211;and those that appeared prominently&nbsp;because they are paid ads. Over time, however, Google has made the distinction less clear.<\/p>\n\n\n\n<p>The latest example blurs the line almost completely by adding a &#8220;fav&#8221;&nbsp;icon to the organic results, and including the link above the result, both of which make them look far closer to the ads above.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.incimages.com\/uploaded_files\/inlineimage\/630x0\/Screenshot%202020-01-23%2016.48.44_55305.png\" alt=\"Google Can't Tell the Difference Between Ads and Search Results \" \/><\/figure>\n\n\n\n<p>While it isn&#8217;t clear what result this is likely to have for individual businesses, the motivation seems clear: Increase click-through on ads. Since the majority of visitors click on the top three or four search results, making the paid and organic results look as similar to each other as possible is\u00a0going to lead to more clicks on the paid results since they appear at the top.\u00a0<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.inc.com\/jason-aten\/google-is-making-it-harder-to-tell-difference-between-ads-search-results.html?cid=search\">https:\/\/www.inc.com\/jason-aten\/google-is-making-it-harder-to-tell-difference-between-ads-search-results.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Can&#8217;t Tell the Difference Between Ads and Search Results Two changes to how Google displays search results will likely have a real impact on your business. Most of us think of Google as the place to\u00a0go and get answers\u00a0to just about everything. In fact,\u00a090\u00a0percent of all search queries\u00a0use\u00a0Google, accounting for almost half of all [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[44,41,348,177,23,8,81],"class_list":["post-6104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-apple","tag-google","tag-inc","tag-ios","tag-search-engines","tag-seo","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Can&#039;t Tell the Difference Between Ads and Search Results<\/title>\n<meta name=\"description\" content=\"Google Can&#039;t Tell the Difference Between Ads and Search Results Two changes to how Google displays search 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