{"id":6162,"date":"2020-02-03T09:47:25","date_gmt":"2020-02-03T07:47:25","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6162"},"modified":"2020-02-03T09:47:28","modified_gmt":"2020-02-03T07:47:28","slug":"digital-marketing-to-video-marketing","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/digital-marketing-to-video-marketing\/","title":{"rendered":"Digital Marketing To Video Marketing"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F1170710147%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Digital Marketing To Video Marketing\" title=\"Digital Marketing To Video Marketing\" \/><\/div>\n<h3 class=\"wp-block-heading\">Digital Marketing To Video Marketing <\/h3>\n\n\n\n<p>When the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a> age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media<\/a> ads, and figuring out how to rank in <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">search engine<\/a> results.<\/p>\n\n\n\n<p>Little by little, companies and marketers became more and more digitally savvy. But as their own marketing efforts evolved, so did search engine algorithms \u2014 and more importantly, so did the way audiences consume marketing content. Because companies have turned to flooding their audiences with digital ads and popups to create income, consumers have become increasingly resistant to these ads, now finding ways to avoid them altogether.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/cdn.business2community.com\/wp-content\/uploads\/2016\/09\/Screen-Shot-2016-08-14-at-11.33.47-AM-600x392.png\" alt=\"Digital Marketing To Video Marketing \" \/><\/figure>\n\n\n\n<p>Around&nbsp;<a href=\"https:\/\/www.businessinsider.com\/30-of-all-internet-users-will-ad-block-by-2018-2017-3\/?r=AU&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">30% of all internet users<\/a>&nbsp;are now using ad blockers to remove pesky ads from the websites they peruse \u2014 and a large number of those users are younger generations. According to a&nbsp;<a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/global\/Images\/infographics\/technologymediatelecommunications\/gx-deloitte-tmt-2018-adblocking-media-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte Global survey<\/a>, more than 17% of consumers ages 18-34 block ads in four or more categories. This means that today\u2019s largest consumer audiences \u2014 Gen Z and millennials \u2014 probably aren\u2019t even seeing most ads targeted directly toward them.<\/p>\n\n\n\n<p>And so companies large and small began to realize that their audiences no longer wanted loud, in-your-face marketing \u2014 they wanted real, authentic and helpful content. This led Google to push companies to create more of this content: In\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/searchengineland.com\/googles-august-first-core-algorithm-update-who-did-it-impact-and-how-much-303538\" target=\"_blank\">August of 2018<\/a>, <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a> turned content marketing into a priority for companies that wanted to improve their digital marketing efforts by creating what marketers now call the E-A-T algorithm update.<\/p>\n\n\n\n<p>The new algorithm completely changed how Google ranked websites in search results, focusing on three core components: Expertise, Authoritativeness and Trustworthiness (hence the E-A-T nickname). By successfully implementing all three concepts into a website, companies can start to improve their SEM rankings within Google.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/07\/the-evolution-of-digital-marketing-to-video-marketing\/#75cc6ea95298\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2020\/01\/07\/the-evolution-of-digital-marketing-to-video-marketing\/#75cc6ea95298<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing To Video Marketing When the digital marketing age first dawned, most companies started out their digitized efforts by focusing on things like building websites for their companies, learning how to use analytics, creating digital and social media ads, and figuring out how to rank in search engine results. Little by little, companies and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[77,7,41,23,8,6,352],"class_list":["post-6162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-digital-marketing","tag-e-marketing","tag-google","tag-search-engines","tag-seo","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Digital Marketing To Video Marketing<\/title>\n<meta name=\"description\" content=\"Digital Marketing To Video Marketing When the digital marketing age first dawned, most companies started out their digitized efforts\" \/>\n<meta name=\"robots\" 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