{"id":6166,"date":"2020-02-03T10:09:09","date_gmt":"2020-02-03T08:09:09","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6166"},"modified":"2021-02-27T17:13:04","modified_gmt":"2021-02-27T15:13:04","slug":"a-major-transformation-in-the-digital-marketing-ecosystem","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/","title":{"rendered":"A Major Transformation In The Digital Marketing Ecosystem"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F913387604%2F960x0.jpg%3Ffit%3Dscale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A Major Transformation In The Digital Marketing Ecosystem\" title=\"A Major Transformation In The Digital Marketing Ecosystem\" \/><\/div>\n<h3 class=\"wp-block-heading\">A Major Transformation In The Digital Marketing Ecosystem <\/h3>\n\n\n\n<p>Adtech is riddled with fraud. It\u2019s time that brands and publishers take control and rebuild trust in the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital advertising industry<\/a>.<\/p>\n\n\n\n<p>Trust is the foundation of every successful business organization, but you\u2019d never know it by looking at the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing <\/a>industry. Customers are often told the internet is free, when in reality, they\u2019ve been paying for it with their personal information. Their personal data is often&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessnewsdaily.com\/10625-businesses-collecting-data.html\" target=\"_blank\">collected<\/a>&nbsp;(sometimes without their knowledge) and then utilized in the form of advertising.<\/p>\n\n\n\n<p>It\u2019s time for the industry to reverse this trend and create an ecosystem built on trust, transparency and choice.<\/p>\n\n\n\n<p>In its current form, the digital marketing system is complex and opaque. There are thousands of companies collecting, buying and selling consumer data, making it a breeding ground for fraud. Brands and publishers have been made to believe there are no viable alternatives, and they continue to fund this system. And it all comes at the expense of users, whose data is tracked and transacted indiscriminately, without their consent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.blastanalytics.com\/wp-content\/uploads\/2019\/09\/top-8-analytics-industry-trends-header-1920x655.jpg\" alt=\"A Major Transformation In The Digital Marketing Ecosystem \" \/><\/figure>\n\n\n\n<p>This is essentially stealing, so no wonder this behavior is increasingly deemed illegal. A growing number of local, national and multinational governmental organizations have enacted&nbsp;<a href=\"https:\/\/techcrunch.com\/2018\/01\/20\/wtf-is-gdpr\/\" target=\"_blank\" rel=\"noreferrer noopener\">privacy laws<\/a>&nbsp;to&nbsp;<a href=\"https:\/\/fortune.com\/2019\/09\/13\/what-is-ccpa-compliance-california-data-privacy-law\/\" target=\"_blank\" rel=\"noreferrer noopener\">prevent this kind of underhanded data collection<\/a><strong><em>.<\/em><\/strong><\/p>\n\n\n\n<p>Not only is this behavior unethical and illegal, but it\u2019s also bad business. In fact, according to&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-survey-of-287-000-mobile-users-reveals-its-time-to-change-the-way-digital-marketing-is-done-from-data-driven-to-choice-first-300880785.html\" target=\"_blank\" rel=\"noreferrer noopener\">our company survey<\/a>&nbsp;of more than 287,000 people, 52% of consumers agree that intrusive or irrelevant messages give them a poor opinion of the app or website hosting the messages &#8212; especially if data was unknowingly collected from them. That\u2019s why it\u2019s time to establish a different model &#8212; one that\u2019s based on trust, transparency and user choice.<\/p>\n\n\n\n<p>Before the internet, when business was mainly physical, consumers had more intimate and tangible relationships with the businesses they patronized. They could see the gleaming marble floors of their bank and interact face-to-face with their teller. They received in-person customer service when shopping for clothes. They could touch and feel the business they were buying from, and it engendered trust.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/01\/06\/its-time-for-a-major-transformation-in-the-digital-marketing-ecosystem\/#16a4d3416fb3\">https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2020\/01\/06\/its-time-for-a-major-transformation-in-the-digital-marketing-ecosystem\/#16a4d3416fb3<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Major Transformation In The Digital Marketing Ecosystem Adtech is riddled with fraud. It\u2019s time that brands and publishers take control and rebuild trust in the digital advertising industry. Trust is the foundation of every successful business organization, but you\u2019d never know it by looking at the digital marketing industry. Customers are often told the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[77,7,237],"class_list":["post-6166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-digital-marketing","tag-e-marketing","tag-forbes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | A Major Transformation In The Digital Marketing Ecosystem<\/title>\n<meta name=\"description\" content=\"A Major Transformation In The Digital Marketing Ecosystem Adtech is riddled with fraud. It\u2019s time that brands and publishers take control and rebuild trust\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | A Major Transformation In The Digital Marketing Ecosystem\" \/>\n<meta property=\"og:description\" content=\"A Major Transformation In The Digital Marketing Ecosystem Adtech is riddled with fraud. It\u2019s time that brands and publishers take control and rebuild trust\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-03T08:09:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-27T15:13:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F913387604%2F960x0.jpg%3Ffit%3Dscale\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F913387604%2F960x0.jpg%3Ffit%3Dscale\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"A Major Transformation In The Digital Marketing Ecosystem\",\"datePublished\":\"2020-02-03T08:09:09+00:00\",\"dateModified\":\"2021-02-27T15:13:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\"},\"wordCount\":379,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F913387604%2F960x0.jpg%3Ffit%3Dscale\",\"keywords\":[\"Digital Marketing\",\"E-Marketing\",\"Forbes\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/\",\"name\":\"Dazzlepop | A Major Transformation In The Digital Marketing Ecosystem\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/a-major-transformation-in-the-digital-marketing-ecosystem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thumbor.forbes.com\/thumbor\/960x0\/https%3A%2F%2Fspecials-images.forbesimg.com%2Fdam%2Fimageserve%2F913387604%2F960x0.jpg%3Ffit%3Dscale\",\"datePublished\":\"2020-02-03T08:09:09+00:00\",\"dateModified\":\"2021-02-27T15:13:04+00:00\",\"description\":\"A Major Transformation In The Digital Marketing Ecosystem Adtech is riddled with fraud. 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