{"id":6178,"date":"2020-02-04T10:28:47","date_gmt":"2020-02-04T08:28:47","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6178"},"modified":"2020-02-04T10:28:51","modified_gmt":"2020-02-04T08:28:51","slug":"how-the-landscape-has-changed-from-2010-to-2020","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/how-the-landscape-has-changed-from-2010-to-2020\/","title":{"rendered":"How the Landscape Has Changed From 2010 to 2020"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/www.incimages.com\/uploaded_files\/image\/970x450\/getty_1171652112_409647.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"How the Landscape Has Changed From 2010 to 2020\" title=\"How the Landscape Has Changed From 2010 to 2020\" \/><\/div>\n<h3 class=\"wp-block-heading\">How the Landscape Has Changed From 2010 to 2020 <\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Cheers to all we&#8217;ve accomplished in the era of &#8220;likes.&#8221;<\/h2>\n\n\n\n<p>It\u2019s funny to imagine our lives\u00a0<a href=\"https:\/\/www.inc.com\/kevin-j-ryan\/greatest-inventions-decade-2010-2019.html\">10 years ago<\/a>\u00a0&#8212; especially when it comes to <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">digital marketing<\/a>. Pop culture was marked by Jersey Shore and the new <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">Apple<\/a> device: the iPad. In my career, I had just founded my digitally native marketing agency with a single employee.\u00a0<a href=\"https:\/\/www.inc.com\/quora\/two-things-we-will-remember-about-last-decade-in-startup-world.html\">In the decade since<\/a>, I\u2019ve watched my company develop directly alongside the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/social-media\/\">social media<\/a> channels we work on.<\/p>\n\n\n\n<p>As we enter 2020, I\u2019m reflecting on all that digital marketing has become. The number of curveballs we\u2019ve been thrown is countless, but I\u2019ve observed three key overarching themes in the\u00a0<a href=\"https:\/\/www.inc.com\/joe-hyrkin\/the-last-decades-most-popular-marketing-strategy-is-finally-dead-heres-what-to-do-instead.html\">last decade of digital marketing<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-Lz0tdzpV2kE\/XhGHpq9VehI\/AAAAAAAAAmk\/GtIqWFt6Sd8tUfcwHLmEAe2KlSPh3WZ_wCEwYBhgL\/s640\/digital-marketing-1792474_640.png\" alt=\"How the Landscape Has Changed From 2010 to 2020 \" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The fight to be seen and heard heats up.&nbsp;<\/h2>\n\n\n\n<p>As we entered 2010, marketers realized the power of digital advertising, sending us into the battle to be seen and heard in an oversaturated market. To minimize the guesswork, a few updates were popularized, including hashtags and cross-post keyword search. Two implications of these features were the rise of branded campaigns and SEO practices, now givens for digital advertising strategies.<\/p>\n\n\n\n<p>However, by the time brands learned one Facebook algorithm, an update served us a new one. 2016 marked a huge shift for the platform, with&nbsp;<a target=\"_blank\" href=\"https:\/\/newsroom.fb.com\/news\/2016\/06\/building-a-better-news-feed-for-you\/\" rel=\"noreferrer noopener\">Facebook\u2019s \u201cNewsfeed Value\u201d system<\/a>&nbsp;giving the power to the people and sending brands to the backseat. As a proposed solution to the volume of content on the site, this update prioritized what was \u201cmost relevant\u201d to users in the form of friends\u2019 and family\u2019s posts.<\/p>\n\n\n\n<p>Then in 2018, just as brands were adjusting,\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/zuck\/posts\/10104413015393571\">Mark Zuckerberg hit us with another update<\/a>\u00a0meant to facilitate \u201cmore meaningful social interactions.\u201d Marketers felt the consequences of decreased traffic, with native posts receiving favor over ads. Brands pivoted to increase visibility by establishing a culture that revolved around creative storytelling, influencer marketing and, of course, audience engagement.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/a-decade-of-digital-marketing-how-landscape-has-changed-from-2010-to-2020.html?cid=search\">https:\/\/www.inc.com\/young-entrepreneur-council\/a-decade-of-digital-marketing-how-landscape-has-changed-from-2010-to-2020.html?cid=search<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How the Landscape Has Changed From 2010 to 2020 Cheers to all we&#8217;ve accomplished in the era of &#8220;likes.&#8221; It\u2019s funny to imagine our lives\u00a010 years ago\u00a0&#8212; especially when it comes to digital marketing. Pop culture was marked by Jersey Shore and the new Apple device: the iPad. In my career, I had just founded [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,77,7,134,6],"class_list":["post-6178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-digital-marketing","tag-e-marketing","tag-ipad","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | How the Landscape Has Changed From 2010 to 2020<\/title>\n<meta name=\"description\" content=\"How the Landscape Has Changed From 2010 to 2020 It\u2019s funny to imagine our lives 10 years ago -- especially when it comes to digital marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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