{"id":618,"date":"2018-12-07T21:26:14","date_gmt":"2018-12-07T19:26:14","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=618"},"modified":"2018-12-07T21:26:18","modified_gmt":"2018-12-07T19:26:18","slug":"8-actionable-instagram-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/8-actionable-instagram-marketing-tips\/","title":{"rendered":"8 Actionable Instagram Marketing Tips"},"content":{"rendered":"
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At Buffer, we\u2019re big fans of using data and research to guide our social media strategy<\/a>. So when it came to finding the best Instagram strategy, I turned to social media studies<\/a>.<\/p>\n\n\n\n

I read through more than 20 studies on Instagram marketing<\/a> from companies like Facebook, Simply Measured and News Whip. Some analyzed the top Instagram accounts while some even studied tens to hundreds of thousands of Instagram posts.<\/p>\n\n\n\n

The studies contain a ton of great information, and I distilled the key findings into eight actionable tips. Here are the eight tips to guide your Instagram strategy:<\/p>\n\n\n\n

  1. Instagram\u2019s young audience likes current, creative and useful content<\/li>
  2. Posting frequency is not as important as posting consistency<\/li>
  3. There isn\u2019t a universal best time to post on Instagram<\/li>
  4. Businesses cannot ignore Instagram Stories<\/li>
  5. Using both hashtags and location tag drives the most engagement<\/li>
  6. Videos might overtake images as the most engaging type of content<\/li>
  7. User-generated content drives growth and conversions<\/li>
  8. Caption length doesn\u2019t affect engagement<\/li><\/ol>\n\n\n\n

    1. Instagram\u2019s young audience likes current, creative and useful content<\/h2>\n\n\n\n

    According to Statista<\/a>, an online market research portal, the largest user group on Instagram in the U.S. as of December 2016 was the 25 to 34-year-olds, which accounted for 25.2 percent of U.S. Instagram users. This is followed by the 18 to 24-year-olds, which form 20.6 percent of U.S. Instagram users.<\/p>\n\n\n\n

    Pew Research Center, a nonpartisan American think tank, also looked into the demographics of Instagram users in the U.S.<\/a> They also found that \u201cInstagram use is especially high among younger adults\u201d — to a greater extent than Facebook, Twitter, LinkedIn and Pinterest.<\/p>\n\n\n\n

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    Here are some highlights from Pew Research Center\u2019s study on social media use in the U.S.:<\/p>\n\n\n\n