{"id":6189,"date":"2020-02-04T11:27:54","date_gmt":"2020-02-04T09:27:54","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6189"},"modified":"2020-02-04T11:28:03","modified_gmt":"2020-02-04T09:28:03","slug":"facebook-used-to-be-an-essential-marketing-tool","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/facebook-used-to-be-an-essential-marketing-tool\/","title":{"rendered":"Facebook Used to Be an Essential Marketing Tool"},"content":{"rendered":"
\"Facebook<\/div>\n

Facebook Used to Be an Essential Marketing Tool<\/h3>\n\n\n\n

An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns.<\/h2>\n\n\n\n

In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook<\/a>. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, and posted new content multiple times a week. To attract potential customers<\/a>, staffers crafted ads and paid to boost exposure of posts.<\/p>\n\n\n\n

Shah knew consumer-facing brands may be better suited for Facebook<\/a>‘s advertising and paid marketing, but assumed hers, too, could find an audience. Some existing customers interacted with the brand, and likes piled up. But Shah says no one new from Chattanooga or the nearby\u00a0Atlanta region<\/a>\u00a0seemed to be finding her consulting firm\u00a0through the platform–only some individuals from India and China.<\/p>\n\n\n\n

“Over time, we started to think these were fake profiles,” she says.\u00a0“We got no new business out of Facebook, ever.” Halfway through 2018, the company stopped putting effort into Facebook marketing.\u00a0<\/p>\n\n\n\n

\"Facebook<\/figure>\n\n\n\n

Shah is far from alone. In a November survey, Inc. <\/em>asked CEOs and other high-ranking executivesfrom fast-growing companies what they think about Facebook from a business perspective. Thirty-two percent said they are now getting less for their marketing dollars with Facebook than they used to, while 27 percent said they mistrust Facebook’s use of their business data. In follow-up interviews, several of the survey takers said they have slowed their use of Facebook marketing and advertising. A few, meanwhile, have pulled the plug altogether.<\/p>\n\n\n\n