{"id":621,"date":"2018-12-07T21:30:40","date_gmt":"2018-12-07T19:30:40","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=621"},"modified":"2018-12-07T21:30:42","modified_gmt":"2018-12-07T19:30:42","slug":"7-facebook-messenger-marketing-strategies-you-can-try-today","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/7-facebook-messenger-marketing-strategies-you-can-try-today\/","title":{"rendered":"7 Facebook Messenger Marketing Strategies You Can Try Today"},"content":{"rendered":"<div style=\"text-align:center\"><\/div>\n<p>There are now more than 1.3 billion people using Facebook Messenger every month.<\/p>\n\n\n\n<p>Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as&nbsp;<a href=\"https:\/\/blog.bufferapp.com\/buffer-marketing-tools\" rel=\"noreferrer noopener\" target=\"_blank\">one of our go-to marketing tools<\/a>, by&nbsp;<a href=\"https:\/\/www.facebook.com\/buffersocial\" rel=\"noreferrer noopener\" target=\"_blank\">sending out our latest blog posts<\/a>&nbsp;through Messenger and&nbsp;<a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" rel=\"noreferrer noopener\" target=\"_blank\">engaging and helping our customers<\/a>&nbsp;through the platform too.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/300727\">How to Create a Social Media Marketing Strategy From Scratch<\/a><\/strong><\/p>\n\n\n\n<p>Since we are in the midst of figuring things out, we thought it would be great to share what we have found so far.<\/p>\n\n\n\n<p>Here\u2019s everything we know about using Facebook Messenger for your marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why use Facebook Messenger<\/h2>\n\n\n\n<p>We often think of social media as just the major social media networks such as Facebook, Instagram, Twitter&nbsp;and LinkedIn. But that thinking misses a big&nbsp;part &#8212;&nbsp;a bigger part, in fact &#8212;&nbsp;of social media. And that\u2019s messaging apps.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508265554_messaging-apps-chart.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508265554_messaging-apps-chart.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>According to BI Intelligence, more people are using the top four messaging apps (WhatsApp, Facebook Messenger, WeChat&nbsp;and Viber) every month than the top four social media apps (Facebook, Instagram, Twitter&nbsp;and LinkedIn). And it seems that the gap between the two lines is getting bigger.<\/p>\n\n\n\n<p>Instead of being a one-to-many channel,&nbsp;<a href=\"https:\/\/blog.bufferapp.com\/social-media-is-for-branding\" rel=\"noreferrer noopener\" target=\"_blank\">social media<\/a>&nbsp;is becoming a one-to-few &#8212;&nbsp;and often one-to-one &#8212;&nbsp;channel.<\/p>\n\n\n\n<p>Facebook IQ conducted a study on the use of mobile messaging with 12,500 people across the world and found several promising trends among the people surveyed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sixty-three percent said that their&nbsp;messaging with businesses has increased over the past two years<\/li><li>Fifty-six percent would rather message than call a business for customer service<\/li><li>Sixty-one percent likes personalized messages from businesses<\/li><li>More than 50 percent are more likely to shop with a business they can message<\/li><\/ul>\n\n\n\n<p>Here are a few more interesting statistics about messaging:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508265696_messaging-commerce.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508265696_messaging-commerce.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>If you are starting to think that messaging might be great for your business, read on to find out the seven ways of using Facebook Messenger for your marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 ways to use Facebook Messenger for your marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Deliver your content<\/h3>\n\n\n\n<p>The most common approach to deliver content to your readers is to use email. But HubSpot wanted to find out if using Facebook Messenger is a better alternative. So instead of just asking people to fill out a form and get the gated content via email, they offered the option to skip the form and get the content via Facebook Messenger. After four weeks of testing, they found a clear winner.<\/p>\n\n\n\n<p>The Messenger strategy results in&nbsp;a&nbsp;242 percent higher open rate and a 619 percent higher click rate.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508265943_open-rate.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>If you want to explore this strategy, Matthew Barby from HubSpot wrote&nbsp;<a href=\"https:\/\/www.matthewbarby.com\/chatbot-marketing\/\" rel=\"noreferrer noopener\" target=\"_blank\">a great guide on building a Messenger chatbot using ChatFuel<\/a>. With ChatFuel, you can create a chatbot to deliver&nbsp;your content (and more)&nbsp;without having to code. And it\u2019s free regardless of how many messages you send.<\/p>\n\n\n\n<p>Here\u2019s an example of how a chatbot newsletter opt-in looks:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266201_chatbot-example-newsletter-opt-in.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>(We are testing a Facebook Messenger chatbot to deliver our latest blog posts. It\u2019s not perfect yet but if you are interested, you can find it&nbsp;<a href=\"https:\/\/www.facebook.com\/buffersocial\" rel=\"noreferrer noopener\" target=\"_blank\">here<\/a>.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Help your followers find the most relevant content<\/h3>\n\n\n\n<p>Besides pushing content to your followers, you can also use Facebook Messenger to help your followers \u201cpull\u201d content to themselves.<\/p>\n\n\n\n<p>There are many great examples of this use case on Facebook Messenger. Companies like&nbsp;<a href=\"https:\/\/www.facebook.com\/WholeFoods\/\" rel=\"noreferrer noopener\" target=\"_blank\">Whole Foods Market<\/a>,&nbsp;<a href=\"https:\/\/www.facebook.com\/FoodNetwork\/\" rel=\"noreferrer noopener\" target=\"_blank\">Food Network<\/a>&nbsp;and&nbsp;<em><a href=\"https:\/\/www.facebook.com\/techcrunch\/\" rel=\"noreferrer noopener\" target=\"_blank\">TechCrunch<\/a>&nbsp;<\/em>have Messenger chatbots that can help their followers find articles that they want to read. For example, this is what it looks like when I try to find articles related to Elon Musk on&nbsp;<em>TechCrunch<\/em>, using their chatbot:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266259_techcrunch-messenger-chatbot-1.gif\" alt=\"\"\/><\/figure>\n\n\n\n<p>This turns things around for content marketing.&nbsp;You now have a non-intrusive way to deliver personalized content to your target audience.&nbsp;If you are considering this strategy, here are some best practices, according to&nbsp;Ana Gotter on the Social Media Examiner blog:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266363_treat-chatbot.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Creating a chatbot that allows your followers to search is a little more complicated than creating a chatbot&nbsp;that simply delivers content. But tools like&nbsp;<a href=\"https:\/\/chatfuel.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">ChatFuel<\/a>,&nbsp;<a href=\"https:\/\/manychat.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">ManyChat<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/botsify.com\/wp-integration\" rel=\"noreferrer noopener\" target=\"_blank\">Botsify<\/a>&nbsp;have guides and templates to help you. If this strategy excites you, I would encourage you to have a go at these tools and see what you can do with them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Engage participants during event<\/h3>\n\n\n\n<p>Another way HubSpot uses Facebook Messenger is to send important information and reminders about events that people have signed up to. Similar to the example above, they found that&nbsp;the response rate on Facebook Messenger was significantly higher than that on email.<\/p>\n\n\n\n<p>Here\u2019s a recent experience I had with HubSpot:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>I signed up for their Four Days of Facebook event through Facebook Messenger (which felt much nicer than filling up a form).<\/li><li>The day before the event, they sent me a reminder with links to add the schedule to my calendar app.<\/li><li>During the four days, they updated me about the day\u2019s talk and sent me a link to watch the session online.<\/li><li>At the end of the four days, they followed up to ask if I enjoyed the event.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266455_app.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266455_app.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>The entire experience felt smooth and appropriate for an event on Facebook. And it works well for events that are not on Facebook, too. For example, for their offline events, HubSpot made use of the Messenger code to allow attendees to receive real-time updates through Facebook Messenger.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266678_fb-messenger.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>With a tool like&nbsp;<a href=\"https:\/\/manychat.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">ManyChat<\/a>, you can create subscriber lists and broadcast messages easily. Broadcasting messages is very similar to sending an email. Just type your message, add attachments&nbsp;and send.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266753__manychat.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508266753__manychat.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Generate high-quality sales leads<\/h3>\n\n\n\n<p>Since Facebook Messenger is still a relatively new and novel marketing channel, it is a great way to get people\u2019s attention and to generate high-quality sales leads. According to&nbsp;Dmitriy Kachin from Chatfuel, the response rate on Facebook Messenger is incredibly high at the moment.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267072_numbers-vary.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Valassis, a marketing agency, built a Facebook Messenger chatbot for&nbsp;Feldman Automotive Group to help drive leads and sales for their local auto dealers. They ran&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/help\/212519562595207\" rel=\"noreferrer noopener\" target=\"_blank\">click-to-Messenger ads<\/a>&nbsp;with location targeting to reach their target audience on Facebook. When a person clicks on the ad to learn more, she will be brought into a Messenger conversation with a chatbot that would ask a series of questions. (She has the option to speak to a real sales rep, too.)<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/300729\">14 Ways to Increase Your Facebook Page Engagement<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267211_fb-chatbot-app.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267211_fb-chatbot-app.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>Within a few months, they reached more than 100,000 people and generated about 50 sales per month through the Facebook Messenger chatbot.<\/p>\n\n\n\n<p>When HubSpot tried a similar approach to generate leads through Facebook Messenger, they \u201csaw&nbsp;a staggering&nbsp;477 percent&nbsp;reduction in our cost per lead, while lead quality only slightly decreased.&#8221;&nbsp;Their advice?<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" src=\"https:\/\/tpc.googlesyndication.com\/safeframe\/1-0-31\/html\/container.html\" width=\"300\" height=\"250\"><\/iframe><\/figure>\n\n\n\n<p>\u201cIt might take a little muscle to build a Facebook Messenger bot to collect lead information, but the effort is well worth it. Use Facebook ads plus Messenger as a powerful one-two punch.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Re-engage potential customers<\/h3>\n\n\n\n<p>One thing you might be wondering is this: how do I get people to talk to me on Facebook Messenger in the first place?&nbsp;<em>Facebook ads.<\/em><\/p>\n\n\n\n<p>There are two types of Facebook Messenger ads you could use. The first type,&nbsp;<a href=\"https:\/\/scontent-sin6-1.xx.fbcdn.net\/v\/t39.2365-6\/20205014_209263689604341_7891877955427631104_n.pdf?oh=3d761a1f14cda00dae1bbffcfd53080d&amp;oe=5A4FFB6D\" rel=\"noreferrer noopener\" target=\"_blank\">click-to-Messenger ads<\/a>, which I mentioned briefly above, allows you to direct people from the Facebook News Feed to a Messenger conversation with you. The second type,&nbsp;<a href=\"https:\/\/scontent-sin6-1.xx.fbcdn.net\/v\/t39.2365-6\/20481593_124704088151588_590579224633409536_n.pdf?oh=4219be2c4414d5b91ea57492dc92ef04&amp;oe=5A53D3BC\" rel=\"noreferrer noopener\" target=\"_blank\">sponsored messages<\/a>, allows you to initiate a Messenger conversation with anyone who has messaged your Facebook Page before.<\/p>\n\n\n\n<p>A great way to use these Facebook Messenger ads is to re-engage potential customers, such as people who have visited your pricing page but didn\u2019t purchase your product or people who have asked you questions via Facebook Messenger before.&nbsp;For example, you can use the click-to-Messenger ads offer them a channel to ask any questions they have or you can use sponsored messages to send relevant content and offers to them.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267576_click-to-messenger.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Molly Pittman from Digital Marketer described these two approaches in great detail in&nbsp;<a href=\"http:\/\/www.digitalmarketer.com\/how-to-use-facebook-messenger-ads\/\" rel=\"noreferrer noopener\" target=\"_blank\">her blog post<\/a>.&nbsp;Using sponsored messages, she was able to get a read rate of 67 to 90 percent.&nbsp;Compared to an open rate of about 20 percent for emails,&nbsp;these results are incredible!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267662_history.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>For a detailed walkthrough on how to create these ads using the&nbsp;<a href=\"https:\/\/blog.bufferapp.com\/facebook-ads-manager\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook Ads Manager<\/a>, check out&nbsp;<a href=\"https:\/\/www.jonloomer.com\/2017\/08\/01\/facebook-messenger-ads\/\" rel=\"noreferrer noopener\" target=\"_blank\">Jon Loomer\u2019s guide on Facebook Messenger ads<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Reach your target audience one-to-one<\/h3>\n\n\n\n<p>The Facebook News Feed is saturated with ads. Imagine being able to reach your target audience without all the noise. One-to-one.<\/p>\n\n\n\n<p>With&nbsp;<a href=\"https:\/\/scontent-sin6-1.xx.fbcdn.net\/v\/t39.2365-6\/20215776_136335706961824_2268685155486924800_n.pdf?oh=d6373bf7d58635d79d9916bc39eff04c&amp;oe=5A529BA4\" rel=\"noreferrer noopener\" target=\"_blank\">Messenger ads<\/a>, you can do just that. People will see your ad in the home tab of their Messenger mobile app. When they tap on the ad, they will be brought to your preferred destination &#8212;&nbsp;your website or a Messenger conversation.<\/p>\n\n\n\n<p>Here\u2019s a short video of how a Messenger ad looks like and works:<\/p>\n\n\n\n<figure><iframe loading=\"lazy\" allowfullscreen=\"\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Hsl7OeVIhGU\" width=\"800\"><\/iframe><\/figure>\n\n\n\n<p>But here\u2019s something to consider: the reaction to such ads is mixed. While marketers are likely rejoicing at this opportunity,&nbsp;<a href=\"https:\/\/techcrunch.com\/2017\/07\/11\/facebooks-messenger-ads-are-bad-and-must-be-destroyed\/\" rel=\"noreferrer noopener\" target=\"_blank\">some people are finding such ads unpleasant<\/a>. (What\u2019s your take?) It might take some time for people to get used to having such ads in the Messenger app.<\/p>\n\n\n\n<p>To have your&nbsp;<a href=\"https:\/\/blog.bufferapp.com\/facebook-ads\" rel=\"noreferrer noopener\" target=\"_blank\">Facebook ads<\/a>&nbsp;displayed in the Messenger app, select Messenger Home for the placement of your ad.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508267922_platforms.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. Provide speedy customer support<\/h3>\n\n\n\n<p>The last strategy (of this list) for using Facebook Messenger is something you might be already doing. That\u2019s providing timely customer support through Facebook Messenger. As Jay Baer, President of Convince &amp; Convert, suggests,&nbsp;social media customer service is the new marketing.<\/p>\n\n\n\n<p>It\u2019s clear that people prefer to contact brands through messaging than through other channels.<\/p>\n\n\n\n<p>And they want a response from brands &#8212;&nbsp;a quick one.<\/p>\n\n\n\n<p>As mentioned earlier, Facebook found that&nbsp;56 percent of their study\u2019s respondents would rather message than call a business for customer service.&nbsp;In a survey of more than 1,000 people, Sprout Social found that most consumers expect a response on social media within four hours (while brands take an average of 10 hours to reply). They also found that 30 percent of the people would go to a competitor if a brand doesn\u2019t respond.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508268093_shunned-on-social-chart.jpg\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508268093_shunned-on-social-chart.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p>It\u2019s very easy to get started with this strategy.<\/p>\n\n\n\n<p>First, you want to allow people to message you on Facebook Messenger. You can enable this in your Facebook Page settings. Under the \u201cGeneral\u201d tab, look for \u201cMessages\u201d and click \u201cEdit.&#8221;&nbsp;Then, check the box and click \u201cSave Changes.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508268188_fb-general.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>Now, visitors to your Page will see a \u201cMessage\u201d button on your Page, which they can use to initiate a conversation with you on Facebook Messenger.<\/p>\n\n\n\n<p><strong>Related:&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/article\/302274\">How to Engage With Your Social Media Followers Quickly and Authentically<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508268301_fb-signup.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>When you receive messages, hop over to your inbox by clicking on \u201cInbox\u201d at the top of your Facebook Page. Your inbox will look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/assets.entrepreneur.com\/images\/misc\/1508268358_fb-replay.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>At Buffer, we use our social engagement tool,&nbsp;<a href=\"https:\/\/buffer.com\/reply\/?utm_source=social-blog&amp;utm_medium=strategize&amp;utm_campaign=facebook-messenger-marketing\" rel=\"noreferrer noopener\" target=\"_blank\">Buffer Reply<\/a>, to reply to all conversations on Messenger &#8212;&nbsp;and Facebook, Instagram&nbsp;and Twitter &#8212;&nbsp;from a single inbox. If you manage multiple social media profiles, we would love for you to check it out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How would you use Facebook Messenger?<\/h2>\n\n\n\n<p>As more and more people adopt messaging, the potential for you to market and grow your business through Facebook Messenger becomes even bigger. And Facebook is working hard to make Facebook Messenger a great channel for businesses. For example, Facebook created&nbsp;<a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-the-messages-objective-for-facebook-ads\" rel=\"noreferrer noopener\" target=\"_blank\">a new Messages objective for Facebook ads<\/a>, which allows you to reach people who will most likely reply your business on Facebook Messenger.<\/p>\n\n\n\n<p>I believe it\u2019ll be great to follow this trend and not to be left behind. Here are the seven ways you can get started with Facebook Messenger marketing:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Deliver your amazing content<\/li><li>Help your followers find the most relevant content<\/li><li>Engage participants during event<\/li><li>Generate high-quality sales leads<\/li><li>Re-engage your potential customers<\/li><li>Reach your target audience one-to-one<\/li><li>Provide speedy customer support<\/li><\/ol>\n\n\n\n<p>Source:\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/302640\">https:\/\/www.entrepreneur.com\/article\/302640<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are now more than 1.3 billion people using Facebook Messenger every month. Have you considered the possibility of using it for your marketing? We certainly have. And we have been experimenting with different ways to include Messenger as&nbsp;one of our go-to marketing tools, by&nbsp;sending out our latest blog posts&nbsp;through Messenger and&nbsp;engaging and helping our [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":-1,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,7],"class_list":["post-621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-e-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | 7 Facebook Messenger Marketing Strategies You Can Try Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/7-facebook-messenger-marketing-strategies-you-can-try-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | 7 Facebook Messenger Marketing Strategies You Can Try Today\" \/>\n<meta property=\"og:description\" content=\"There are now more than 1.3 billion people using Facebook Messenger every month. Have you considered the possibility of using it for your marketing? We certainly have. 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