{"id":6294,"date":"2020-02-19T09:39:53","date_gmt":"2020-02-19T07:39:53","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6294"},"modified":"2020-02-19T09:39:56","modified_gmt":"2020-02-19T07:39:56","slug":"sorry-no-one-is-reading-your-blog","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/sorry-no-one-is-reading-your-blog\/","title":{"rendered":"\u2018Sorry, no one is reading your blog\u2019"},"content":{"rendered":"
\"\u2018Sorry,<\/div>\n

\u2018Sorry, no one is reading your blog\u2019 <\/h3>\n\n\n\n

Last week, I attended a conference in Denver, Colorado. I heard Ryan Deiss talk about digital marketing<\/a> while snow accumulated on the Westin window sill.<\/p>\n\n\n\n

Street Cred<\/strong><\/p>\n\n\n\n

Deiss is the founder and CEO of\u00a0DigitalMarketer.com<\/a>,\u00a0Rivalbrands.com<\/a>\u00a0and\u00a0Plattr.com<\/a>. He is the author of \u201cInvisible Selling Machine\u201d and \u201cDigital Marketing for Dummies<\/a>.\u201d Deiss hosts the largest digital marketing conference, \u201cTraffic & Conversion Summit.\u201d His company has trained over 126,000 digital marketers, including professionals from Uber, Hubspot, The Economist, and Dun & Bradstreet.<\/p>\n\n\n\n

Deiss\u2019 talk focused on unpopular marketing trends<\/a>. Here are some noteworthy comments from his presentation. In 2019 digital outspent traditional marketing dollars for the first time. Although only 9% of purchases were made online, 96% started with an online search.<\/p>\n\n\n\n

\"\u2018Sorry,<\/figure>\n\n\n\n

Content marketing trends<\/strong><\/p>\n\n\n\n

According to PewResearch.org<\/a>, there has been no notable growth in content marketing in the last two years, time spent on websites has declined, and social media is preferred as a pathway for news. Content marketing is 50% less effective than it was only three years ago. In 2018, BuzzSumo\u2019s research proved content marketing was dying.<\/p>\n\n\n\n

Your blog is not a publication<\/strong><\/p>\n\n\n\n

Deiss says, \u201cExactly no one is reading your blog anymore. We write blogs for Google.\u201d<\/p>\n\n\n\n

\u201cEvery day you have a different audience,\u201d according to Animalz.com<\/a> Director of Marketing Jimmy Daly. \u201cYour readers are likely not part of a growing audience, but rather a continuous stream of people with a problem to solve. At the moment they need an answer, they search Google and find you.\u201d<\/p>\n\n\n\n

Deiss advises, \u201cProduce content that answers questions, then optimize it for Google. Answer obvious questions that people want to know. If you don\u2019t have someone on your team who understands technical SEO, hire someone who does.\u201d<\/p>\n\n\n\n

Some important websites to refer to: Quora.com<\/a>, AnswerthePublic.com<\/a>, AlsoAsked.com<\/a>, BuzzSumo.com<\/a>. Deiss suggests creating the answers on video and then having them transcribed for SEO. Post these videos weekly.<\/p>\n\n\n\n

Read more: https:\/\/www.ocala.com\/business\/20200217\/sorry-no-one-is-reading-your-blog<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2018Sorry, no one is reading your blog\u2019 Last week, I attended a conference in Denver, Colorado. I heard Ryan Deiss talk about digital marketing while snow accumulated on the Westin window sill. Street Cred Deiss is the founder and CEO of\u00a0DigitalMarketer.com,\u00a0Rivalbrands.com\u00a0and\u00a0Plattr.com. He is the author of \u201cInvisible Selling Machine\u201d and \u201cDigital Marketing for Dummies.\u201d Deiss […]<\/p>\n","protected":false},"author":3,"featured_media":6297,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,77,7,416,65,457,200,8,6,163,66],"class_list":["post-6294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-digital-marketing","tag-e-marketing","tag-marketer","tag-marketing","tag-ocala","tag-optimize","tag-seo","tag-social-media","tag-traffic","tag-trends"],"yoast_head":"\nDazzlepop | \u2018Sorry, no one is reading your blog\u2019<\/title>\n<meta name=\"description\" content=\"\u2018Sorry, no one is reading your blog\u2019 Last week, I attended a conference in Denver, Colorado. 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