{"id":6298,"date":"2020-02-19T09:51:42","date_gmt":"2020-02-19T07:51:42","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6298"},"modified":"2020-02-19T09:51:44","modified_gmt":"2020-02-19T07:51:44","slug":"you-wont-need-leads-if-you-convert-more-trial-customers","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/","title":{"rendered":"You Won\u2019t Need Leads If You Convert More Trial Customers"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/i1.wp.com\/ventsmagazine.com\/wp-content\/uploads\/2020\/02\/Leads.jpg?resize=660%2C330&amp;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"You Won\u2019t Need Leads If You Convert More Trial Customers\" title=\"You Won\u2019t Need Leads If You Convert More Trial Customers\" \/><\/div>\n<h3 class=\"wp-block-heading\">You Won\u2019t Need Leads If You Convert More Trial Customers<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Is your lead generation <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">ROI<\/a> falling short of expectations? You may be concentrating too much on generating leads than converting them.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">The&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinessdevelopmentcouncil\/2019\/03\/21\/new-business-is-not-enough-what-matters-most-is-customer-lifetime-value\/\">lifetime value<\/a>&nbsp;of a loyal customer is essential for steady profitability. Focusing too much on acquiring leads can force some of your best customers to fall through the cracks.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Does this revelation mean you have to dump <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/e-marketing\/\">lead generation<\/a> altogether? Absolutely not. It\u2019s about fine-tuning your strategy, so you can get the most from the leads you already have.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">If you think you need leads, let\u2019s take a look at what\u2019s there. Here are a few ways to convert your existing leads before restarting your lead-generating machine.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Craft a High-Converting Email Marketing Strategy<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Of all the marketing strategies, email marketing is the most effective for lead nurturing. You can craft email content for each stage of the lead journey, from initial awareness to the decision-making stage.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/optinmonster.com\/wp-content\/uploads\/2018\/06\/Lead-Generation-Strategies-Proven-to-Boost-Your-Reach.png\" alt=\"You Won\u2019t Need Leads If You Convert More Trial Customers\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Suppose you have a web visitor who filled up their shopping cart and left. Don\u2019t let that valuable lead disappear. Send a friendly automated email reminding that visitor about their abandoned cart.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">If the lead bites and finalizes their purchase after the email reminder, send a thank you email immediately. Adding a personal touch to lead marketing increases trustworthiness.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Don\u2019t Bail After Converting a Lead<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">The work isn\u2019t over once you convert a lead into a customer. Your job is just beginning. You need to craft a separate marketing strategy for converted leads.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Let new customers know that you appreciate their business. Blast out exclusive promotional offers and discounts to your converted leads. Thank customers for their continued support throughout the year.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create Incentives for Leads<\/strong><\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Are your leads getting stuck at a particular stage in the buyer\u2019s journey? Are they not making the leap from decision-making to action? More incentives are in order.<\/h4>\n\n\n\n<p>Read more:  <a href=\"https:\/\/ventsmagazine.com\/2020\/02\/17\/if-you-convert-more-trial-customers-you-wont-need-leads\/\">https:\/\/ventsmagazine.com\/2020\/02\/17\/if-you-convert-more-trial-customers-you-wont-need-leads\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>You Won\u2019t Need Leads If You Convert More Trial Customers Is your lead generation ROI falling short of expectations? You may be concentrating too much on generating leads than converting them. The&nbsp;lifetime value&nbsp;of a loyal customer is essential for steady profitability. Focusing too much on acquiring leads can force some of your best customers to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[2],"tags":[31,7,46,65,458,47,459],"class_list":["post-6298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-marketing","tag-business","tag-e-marketing","tag-management","tag-marketing","tag-roi","tag-strategy","tag-ventsmagazine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | You Won\u2019t Need Leads If You Convert More Trial Customers<\/title>\n<meta name=\"description\" content=\"You Won\u2019t Need Leads If You Convert More Trial Customers Is your lead generation ROI falling short of expectations? You may be concentrating\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dazzlepop | You Won\u2019t Need Leads If You Convert More Trial Customers\" \/>\n<meta property=\"og:description\" content=\"You Won\u2019t Need Leads If You Convert More Trial Customers Is your lead generation ROI falling short of expectations? You may be concentrating\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-19T07:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-19T07:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/ventsmagazine.com\/wp-content\/uploads\/2020\/02\/Leads.jpg?resize=660%2C330&ssl=1\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/i1.wp.com\/ventsmagazine.com\/wp-content\/uploads\/2020\/02\/Leads.jpg?resize=660%2C330&ssl=1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"You Won\u2019t Need Leads If You Convert More Trial Customers\",\"datePublished\":\"2020-02-19T07:51:42+00:00\",\"dateModified\":\"2020-02-19T07:51:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\"},\"wordCount\":339,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/i1.wp.com\/ventsmagazine.com\/wp-content\/uploads\/2020\/02\/Leads.jpg?resize=660%2C330&ssl=1\",\"keywords\":[\"business\",\"E-Marketing\",\"management\",\"Marketing\",\"ROI\",\"strategy\",\"ventsmagazine\"],\"articleSection\":[\"E-Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/\",\"name\":\"Dazzlepop | You Won\u2019t Need Leads If You Convert More Trial Customers\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/you-wont-need-leads-if-you-convert-more-trial-customers\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/i1.wp.com\/ventsmagazine.com\/wp-content\/uploads\/2020\/02\/Leads.jpg?resize=660%2C330&ssl=1\",\"datePublished\":\"2020-02-19T07:51:42+00:00\",\"dateModified\":\"2020-02-19T07:51:44+00:00\",\"description\":\"You Won\u2019t Need Leads If You Convert More Trial Customers Is your lead generation ROI falling short of expectations? 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