{"id":6395,"date":"2020-02-23T12:03:15","date_gmt":"2020-02-23T10:03:15","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6395"},"modified":"2021-02-27T16:51:53","modified_gmt":"2021-02-27T14:51:53","slug":"by-creating-markets-makes-the-world-a-better-place","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/by-creating-markets-makes-the-world-a-better-place\/","title":{"rendered":"By Creating Markets Makes The World A Better Place"},"content":{"rendered":"<div style=\"text-align:center\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/528882591\/960x0.jpg?fit=scale\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"By Creating Markets Makes The World A Better Place\" title=\"By Creating Markets Makes The World A Better Place\" \/><\/div>\n<h3 class=\"wp-block-heading\">By Creating Markets Makes The World A Better Place <\/h3>\n\n\n\n<p>Enterprising leaders who tackle big problems like world hunger can learn from <a href=\"https:\/\/twitter.com\/alexismejiae?lang=en\">Alexis Mej\u00eda<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Kurt_Hugo_Schneider\">Kurt Schneider<\/a>, two pioneers inspired by the same vision to reduce postharvest loss with metal silos in Honduras.<\/p>\n\n\n\n<p>Building the airtight cylinders started as a part-time <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">business<\/a> for Mej\u00eda. During the planting and harvest seasons in Nacaome, a rural town near the Pacific coast of Honduras, he managed a family farm. But as demand grew for the grain storage units, his small\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.shareweb.ch\/site\/Agriculture-and-Food-Security\/focusareas\/Documents\/phm_sdc_latin_brief_silos_central_america_e.pdf\" target=\"_blank\">workshop expanded<\/a>.<\/p>\n\n\n\n<p>By 2008, he had six employees. \u201cNowadays, this activity is the sole source of income for my wife, seven children and me, and we are doing quite well,\u201d Mej\u00eda says.<\/p>\n\n\n\n<p>The success story is one of thousands across Central America since the 1980s, when local tinsmiths began manufacturing and selling the silos to protect crops from insects, rodents and fungi. Developed markets already had the technology, but it was revolutionary in Nacaome and surrounding communities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i1.wp.com\/www.feedough.com\/wp-content\/uploads\/2017\/09\/MARKET-SEGMENTATION-03-1.png\" alt=\"By Creating Markets Makes The World A Better Place \" \/><figcaption>By Creating Markets Makes The World A Better Place<\/figcaption><\/figure>\n\n\n\n<p>Smallholder farmers no longer had to rush to sell their corn and beans after harvest, when heavy supply drove prices down. Perhaps more importantly, they no longer had to buy back their own produce to eat later in the year when prices were high. Skeptical customers quickly saw the value. They could wait and go to market on their own terms, while storing enough grain at home to last an entire year.<\/p>\n\n\n\n<p>Market growth hinges on entrepreneurs like Mej\u00eda, but lack of infrastructure in places like rural Honduras can stifle enterprise. To truly make technology stick in difficult terrain, entrepreneurs need help from innovators like Schneider, a project leader with the Swiss Agency for Development and Cooperation.<\/p>\n\n\n\n<p> He arrived in Honduras years before Mej\u00eda built his first silo. Unlike some aid agency directors, who show up in marginalized communities with ready-made answers, Schneider started by asking questions. He understood that the ultimate decision-makers had to be local farmers ready for change. <\/p>\n\n\n\n<p>Read more:  <a href=\"http:\/\/www.forbes.com\">www.forbes.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Creating Markets Makes The World A Better Place Enterprising leaders who tackle big problems like world hunger can learn from Alexis Mej\u00eda and Kurt Schneider, two pioneers inspired by the same vision to reduce postharvest loss with metal silos in Honduras. Building the airtight cylinders started as a part-time business for Mej\u00eda. During the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[479,31,237,480,481,47],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alexis-mejia","tag-business","tag-forbes","tag-kurt-schneider","tag-schneider","tag-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | By Creating Markets Makes The World A Better Place<\/title>\n<meta name=\"description\" content=\"By Creating Markets Makes The World A Better Place Enterprising leaders who tackle big problems like world hunger can learn from Alexis Mej\u00eda\" \/>\n<meta name=\"robots\" content=\"index, follow, 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