{"id":6516,"date":"2020-03-02T14:07:24","date_gmt":"2020-03-02T12:07:24","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6516"},"modified":"2021-02-27T17:46:10","modified_gmt":"2021-02-27T15:46:10","slug":"facebooks-updated-best-practices-for-business","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/facebooks-updated-best-practices-for-business\/","title":{"rendered":"Facebook\u2019s Updated Best Practices for Business"},"content":{"rendered":"
\"Facebook\u2019s<\/div>\n

Facebook\u2019s Updated Best Practices for Business<\/h3>\n\n\n\n

Facebook’s an updated set of best practices for business messaging that reflect upcoming changes to the Messenger platform<\/a>.<\/p>\n\n\n\n

On March 4, new policies for Facebook<\/a> Messenger will go into effect that are said to improve the messaging experience between customers and businesses.<\/p>\n\n\n\n

In an effort to help businesses adapt to these changes, Facebook<\/a> has shared these five best practices to follow.<\/p>\n\n\n\n

Respond Quickly<\/h2>\n\n\n\n

Set positive expectations on response times by replying quickly and providing timely updates.<\/p>\n\n\n\n

Facebook says there\u2019s a strong correlation between responsiveness and successful business outcomes.<\/p>\n\n\n\n

\"Facebook\u2019s<\/figure><\/div>\n\n\n\n

Keep it Short and Sweet<\/h2>\n\n\n\n

Facebook recommends communicating key points succinctly and immediately, as this aligns with people\u2019s expectations for messaging as a channel.<\/p>\n\n\n\n

This also enhances readability because messages that are short and to the point can also be read clearly in message previews.<\/p>\n\n\n\n

\"Facebook\u2019s<\/figure><\/div>\n\n\n\n

Extend the 24-hour Standard Messaging Window<\/h2>\n\n\n\n

Businesses can leverage features within Messenger to send high value messages outside of the standard 24-hour window.<\/p>\n\n\n\n

These features include:<\/p>\n\n\n\n