{"id":6549,"date":"2020-03-04T10:31:20","date_gmt":"2020-03-04T08:31:20","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6549"},"modified":"2020-03-04T10:31:22","modified_gmt":"2020-03-04T08:31:22","slug":"social-media-strategy-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/social-media-strategy-for-small-business-owners\/","title":{"rendered":"Social media strategy for small business owners"},"content":{"rendered":"
\"Social<\/div>\n

Social media<\/a> strategy for small business owners<\/p>\n\n\n\n

In partnership with the UK Domain, we present this guide to social media strategy to help your small business grow<\/a><\/p>\n\n\n\n

Entrepreneurs are generally aware of the positive effect that social media can have on their business, but sometimes lack a clear strategy to guide their output.<\/p>\n\n\n\n

In this article, we\u2019re going to look at social media strategies<\/a> in a bit more detail, covering what one is, why you need one and how to react and adjust your strategy depending on changes in your business.<\/p>\n\n\n\n

Before we do so, and before you start creating your own social media plan<\/a>, let\u2019s establish how we \u2013 and your potential customers \u2013 use these platforms.<\/p>\n\n\n\n

Statista cites that there are 45 million active social media users (67pc of the UK population) and 39 million active social media users on mobile (58pc of the population).<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

In 2019, Facebook<\/a> is still the most widely used social platform in the UK. Here are some key figures:<\/p>\n\n\n\n