{"id":6736,"date":"2020-03-17T08:05:01","date_gmt":"2020-03-17T06:05:01","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6736"},"modified":"2020-03-17T08:05:05","modified_gmt":"2020-03-17T06:05:05","slug":"twitter-suggests-ways-for-brands-to-tweet-about-covid-19","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/twitter-suggests-ways-for-brands-to-tweet-about-covid-19\/","title":{"rendered":"Twitter Suggests Ways for Brands to Tweet About COVID-19"},"content":{"rendered":"
\"Twitter<\/div>\n

Twitter Suggests Ways for Brands to Tweet About COVID-19<\/h3>\n\n\n\n

Twitter <\/a>is providing guidance to businesses<\/a> on how to best tweet about coronavirus <\/a>as the situation becomes more serious with each passing day.<\/p>\n\n\n\n

The company prefaces its advice by stating \u201cthis is not a marketing opportunity<\/a> to capitalize on.\u201d To that end, businesses are advised not to opportunistically link themselves to a health scare.<\/p>\n\n\n\n

Currently, there is a COVID-19<\/a> related tweet every 45 milliseconds and\u00a0#coronavirus<\/strong>\u00a0is the second most used hashtag of 2020. Before joining in the discussion, Twitter suggests asking whether or not it\u2019s appropriate for your specific brand.<\/p>\n\n\n\n

\u201cThis is not about looking at what others are doing and copying. It\u2019s about understanding the unique role your brand plays in people\u2019s lives, how that has changed, and how your brand can help or be useful during this crisis.\u201d<\/p><\/blockquote>\n\n\n\n

Should Your Business Tweet About Coronavirus?<\/h2>\n\n\n\n

Twitter identifies the situations in which businesses should<\/em> tweet about COVID-19.<\/p>\n\n\n\n

If COVID-19 is affecting your company<\/h3>\n\n\n\n

If you have important information that affects your company, or your employees (e.g. around transmission of the virus), Twitter says you should consider sharing that publicly.<\/p>\n\n\n\n

Here\u2019s an example from Olive Garden:<\/p>\n\n\n\n

\"Twitter<\/figure>\n\n\n\n

If COVID-19 may affect your customers<\/h3>\n\n\n\n

If COVID-19 is directly affecting your business and your customers, Twitter suggests utilizing the platform to interact with your customers one on one.<\/p>\n\n\n\n

Twitter gives the example of travel companies communicating changes to their booking policies:<\/p>\n\n\n\n

\"Twitter
Due to the uncertainty around #Coronavirus<\/a> #COVID19<\/a>, we\u2019ve introduced a flexible change policy on all new flight and holiday bookings to any of our hundreds of destinations, meaning you can book with confidence. More info: http:\/\/ba.com\/confidence<\/a> <\/figcaption><\/figure>\n\n\n\n

If in doubt, ask yourself these questions<\/h3>\n\n\n\n

If you\u2019re still questioning whether or not to tweet about coronavirus, ask yourself:<\/p>\n\n\n\n