{"id":6744,"date":"2020-03-17T08:21:43","date_gmt":"2020-03-17T06:21:43","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6744"},"modified":"2020-03-17T08:21:47","modified_gmt":"2020-03-17T06:21:47","slug":"qa-videos-to-build-trust-in-your-brand","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/qa-videos-to-build-trust-in-your-brand\/","title":{"rendered":"Q&amp;A Videos to Build Trust in Your Brand"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/03\/how-to-make-compelling-qa-videos-to-build-trust-in-your-brand-5e676591b8606.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Q&A Videos to Build Trust in Your Brand\" title=\"Q&A Videos to Build Trust in Your Brand\" \/><\/div>\n<h3 class=\"wp-block-heading\">Q&amp;A Videos to Build Trust in Your Brand<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/video-marketing-value-joe-martinez-podcast\/335513\/\">Video marketing<\/a>&nbsp;continues to be a huge thing in 2020, for obvious reasons.<\/p>\n\n\n\n<p>There\u2019s nothing quite as eye-catching as a high-quality video, and marketers can reap many benefits by repurposing video content across multiple platforms.<\/p>\n\n\n\n<p>In fact, it\u2019s expected that&nbsp;<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noreferrer noopener\">82%<\/a>&nbsp;of all consumer internet traffic will be videos by 2021.<\/p>\n\n\n\n<p>This means that there are tons of opportunities for marketers, <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">SEO <\/a>professionals, and <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/business\/\">business owners <\/a>to get creative with their <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/technology\/\">video content<\/a>.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how you can go about creating compelling videos \u2013 Q&amp;A videos, to be specific \u2013 to wow your followers, build brand trust, and attract more traffic to your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Create Q&amp;A Videos?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/03\/facebook-qa-5e6678fa83938-480x403.png\" alt=\"Q&amp;A Videos to Build Trust in Your Brand\" \/><\/figure><\/div>\n\n\n\n<p>Question and Answer (Q&amp;A) videos are helpful for when you want to answer common questions your audience may have about a particular topic.<\/p>\n\n\n\n<p>You might create a Q&amp;A video to share directly with your social media followers, add to a FAQ page, or even include in a <a href=\"http:\/\/www.Facebook.com\">Facebook<\/a> Ads campaign.<\/p>\n\n\n\n<p>There are many benefits to creating Q&amp;A videos for your brand (or your clients).<\/p>\n\n\n\n<p>With Q&amp;A videos, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Target&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/long-tail-seo\/346338\/\">long-tail keywords<\/a>&nbsp;<\/strong>by addressing common questions and including your video in an optimized blog post.<\/li><li><strong>Land&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/google-featured-snippets-guide\/351272\/\">featured snippets<\/a><\/strong>&nbsp;through targeting question-like keywords and optimizing the video\u2019s landing page.<\/li><li><strong>Rank on&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/youtube-algorithm-findings\/296291\/\">YouTube<\/a>&nbsp;<\/strong>by optimizing your video for searchable keywords.<\/li><li><strong>Add value to your FAQ pages<\/strong>&nbsp;to help visitors better understand your brand, products, or services.<\/li><li><strong>Add variety to your&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/social-media\/\">social media marketing<\/a><\/strong>&nbsp;by mixing up the types of content you share and encouraging followers to engage.<\/li><\/ul>\n\n\n\n<p>Below, I walk you through how to make compelling Q&amp;A videos that not only help you attract organic traffic and provide value to your audience, but also draw in traffic from a variety of marketing channels.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.searchenginejournal.com\/how-to-make-qa-videos\/353832\/\">https:\/\/www.searchenginejournal.com\/how-to-make-qa-videos\/353832\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Q&amp;A Videos to Build Trust in Your Brand Video marketing&nbsp;continues to be a huge thing in 2020, for obvious reasons. There\u2019s nothing quite as eye-catching as a high-quality video, and marketers can reap many benefits by repurposing video content across multiple platforms. In fact, it\u2019s expected that&nbsp;82%&nbsp;of all consumer internet traffic will be videos by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[45],"tags":[31,197,208,255,5,8,352,37,562],"class_list":["post-6744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business","tag-business-development","tag-business-management","tag-business-owner","tag-facebook","tag-seo","tag-social-media-marketing","tag-technology","tag-video-content"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Q&amp;A Videos to Build Trust in Your Brand<\/title>\n<meta name=\"description\" content=\"Q&amp;A Videos to Build Trust in Your Brand 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