{"id":6752,"date":"2020-03-17T08:30:56","date_gmt":"2020-03-17T06:30:56","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=6752"},"modified":"2020-03-17T08:31:16","modified_gmt":"2020-03-17T06:31:16","slug":"reddit-launches-a-trending-takeovers","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/reddit-launches-a-trending-takeovers\/","title":{"rendered":"Reddit Launches a Trending Takeovers"},"content":{"rendered":"
\"Reddit<\/div>\n

Reddit Launches a Trending Takeovers<\/h3>\n\n\n\n

Reddit<\/a> is launching a new ad unit which is familiar to anyone who\u2019s seen Twitter<\/a>\u2019s takeover ads in the \u2018trending\u2019 section.<\/p>\n\n\n\n

The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit\u2019s \u2018Popular\u2019 feed.<\/p>\n\n\n\n

\"Reddit<\/figure><\/div>\n\n\n\n

Reddit says its Search tab and Popular feed are the two most commonly visited sections:<\/p>\n\n\n\n

\u201cReddit<\/a> is home to more than 430 million monthly active users engaging deeply within 100,000+ interest-based communities \u2014 one-third of whom visit Reddit\u2019s Popular feed every day.\u201d<\/p><\/blockquote>\n\n\n\n

Duration and Placement<\/h2>\n\n\n\n

Like Twitter<\/a>\u2019s takeover ads, a Trending Takeover has a maximum campaign life of 24 hours. Placements include the second slot of the Trending Today module on Reddit\u2019s Popular feed, as well as the second slot of the Trending Today drop-down in Reddit\u2019s Search tab.<\/p>\n\n\n\n

\"Reddit<\/figure><\/div>\n\n\n\n

Clicking on a Trending Takeover ad will bring users to a landing page featuring conversations, posts, and communities relating to handpicked advertiser keywords.<\/p>\n\n\n\n

Beta Test Shows Good Results<\/h2>\n\n\n\n

Reddit beta-tested Trending Takeovers with more than 15 partners, which resulted in a click-through rate two-times greater than the industry standard for social platforms.<\/p>\n\n\n\n

In addition, brands were able to drive video views with a video completion rate four-times greater than Reddit Promoted Posts.<\/p>\n\n\n\n

Reddit notes this is its \u2018first\u2019 trending ad product, which is an indication that more may be on the way.<\/p>\n\n\n\n

Shariq Rizvi, Reddit\u2019s Vice President of Ads Product and Engineering, states in an announcement:<\/p>\n\n\n\n

\u201cFor Reddit, a large focus for 2020 is about maximizing new and premium opportunities for brands to authentically engage with Reddit users.\u201d<\/p><\/blockquote>\n\n\n\n

Source: https:\/\/www.searchenginejournal.com\/reddit-launches-a-twitter-like-ad-unit-trending-takeovers\/354214\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"

Reddit Launches a Trending Takeovers Reddit is launching a new ad unit which is familiar to anyone who\u2019s seen Twitter\u2019s takeover ads in the \u2018trending\u2019 section. The aptly-named Trending Takeover ad offers brands the opportunity to be prominently displayed in Reddit\u2019s \u2018Popular\u2019 feed. Reddit says its Search tab and Popular feed are the two most […]<\/p>\n","protected":false},"author":3,"featured_media":6755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[35],"tags":[36,217,66,81],"class_list":["post-6752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-news","tag-reddit","tag-trends","tag-twitter"],"yoast_head":"\nDazzlepop | Reddit Launches a Trending Takeovers<\/title>\n<meta name=\"description\" content=\"Reddit Launches a Trending Takeovers Reddit is launching a new ad unit which is familiar to anyone who\u2019s seen Twitter\u2019s takeover ads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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