{"id":7019,"date":"2020-03-20T01:28:22","date_gmt":"2020-03-19T23:28:22","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7019"},"modified":"2020-03-20T01:28:30","modified_gmt":"2020-03-19T23:28:30","slug":"google-discover-an-image-could-be-worth-1000-clicks","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/google-discover-an-image-could-be-worth-1000-clicks\/","title":{"rendered":"Google Discover: An Image Could Be Worth 1,000 Clicks"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/03\/google-discover-an-image-could-be-worth-a-thousand-clicks-case-study-by-brodie-clark-5e6dcd245f00b.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Google Discover: An Image Could Be Worth 1,000 Clicks\" title=\"Google Discover: An Image Could Be Worth 1,000 Clicks\" \/><\/div>\n<p>Google Discover: An Image Could Be Worth 1,000 Clicks<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google <\/a>Discover has been visible on the homepage of Search\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.blog.google\/products\/search\/introducing-google-discover\/\" target=\"_blank\">since September 2018<\/a>.\u00a0 It\u2019s also available in the Google App, on Android and when you swipe right on the home screen of some devices.<\/p>\n\n\n\n<p>Reporting of Discover traffic only\u00a0<a href=\"https:\/\/www.searchenginejournal.com\/google-search-console-adds-report-for-site-performance-in-discover-feed\/302951\/\">became available<\/a>\u00a0within the <a href=\"http:\/\/www.Google.com\">Google<\/a> Search Console\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/webmasters.googleblog.com\/2019\/04\/search-console-reporting-for-your-sites.html\" target=\"_blank\">6 months after launch<\/a>. Making the traffic source still feel in its infancy.<\/p>\n\n\n\n<p>I\u2019m a consultant and get to work on some pretty exciting projects from time-to-time. Many of which have a component that involves strategizing around Google Discover.<\/p>\n\n\n\n<p>For some clients I work with, the sheer volume of Discover vs. Web Search traffic is startling.<\/p>\n\n\n\n<p>It\u2019s not unheard of (dependent on the industry) to have 80% of traffic being Discover with only 20% being from Web Search.<\/p>\n\n\n\n<p>We\u2019ve also learned that there is a connection between&nbsp;<a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\" target=\"_blank\" rel=\"noreferrer noopener\">Core Updates and Discover<\/a>.<\/p>\n\n\n\n<p>The algorithm which powers Search proving to have more similarities than what was once thought.<\/p>\n\n\n\n<p>For this reason, Google has said&nbsp;<a href=\"https:\/\/twitter.com\/methode\/status\/1192906838804582400\" target=\"_blank\" rel=\"noreferrer noopener\">not to rely on Discover<\/a>&nbsp;as a traffic source.<\/p>\n\n\n\n<p>Your content could be consistently getting added to the feed, then it could go away overnight\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bizarre World of Google Discover<\/h2>\n\n\n\n<p>I wanted to start by pointing out how truly bizarre the <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO <\/a>world has become for some online businesses.<\/p>\n\n\n\n<p>For one client that I work with, here\u2019s what Discover looks like for a single article they published:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/03\/days-in-google-discover-search-console-example-5e6dd7d2d4d0a.jpg\" alt=\"Google Discover: An Image Could Be Worth 1,000 Clicks\" class=\"wp-image-355138\" \/><figcaption>Google Discover: An Image Could Be Worth 1,000 Clicks<\/figcaption><\/figure><\/div>\n\n\n\n<p>That\u2019s a pretty common situation, too.<\/p>\n\n\n\n<p>You\u2019ll rarely see an article last longer than 3 days in Discover, resulting in a significant and temporary uptick in clicks and impressions.<\/p>\n\n\n\n<p>So this particular article received 21.7K clicks and 130K impressions, with an average CTR of 16.7% (which is enormous, by the way) in just 3 days.<\/p>\n\n\n\n<p>I find that the CTR for articles in Discover is exceptionally high for the first day, and then quickly drops off over the following days.<\/p>\n\n\n\n<p>But surely that article must be receiving big numbers via Web Search as well?<\/p>\n\n\n\n<p>Looking at the same article for Web Search visibility, I can see the following:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/03\/google-discover-example-same-article-less-traffic-clicks-5e6dda1c5ee2d.jpg\" alt=\"Google Discover Example Same Article Less Traffic Clicks\" class=\"wp-image-355142\" \/><\/figure><\/div>\n\n\n\n<p>So in Discover, the article received 21.7K clicks (in 3 days) vs. 353 clicks in Web Search (full lifetime).<\/p>\n\n\n\n<p>That\u2019s 61 times more clicks via Discover compared to Web Search.<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.searchenginejournal.com\/google-discover-case-study\/355124\/\">https:\/\/www.searchenginejournal.com\/google-discover-case-study\/355124\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Discover: An Image Could Be Worth 1,000 Clicks Google Discover has been visible on the homepage of Search\u00a0since September 2018.\u00a0 It\u2019s also available in the Google App, on Android and when you swipe right on the home screen of some devices. Reporting of Discover traffic only\u00a0became available\u00a0within the Google Search Console\u00a06 months after launch. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[41,589,8],"class_list":["post-7019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-google","tag-google-discover","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | Google Discover: An Image Could Be Worth 1,000 Clicks<\/title>\n<meta name=\"description\" content=\"Google Discover: An Image Could Be Worth 1,000 Clicks Google Discover has been visible on the homepage of Search since September 2018.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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