{"id":7035,"date":"2020-03-20T01:59:07","date_gmt":"2020-03-19T23:59:07","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7035"},"modified":"2020-03-20T01:59:10","modified_gmt":"2020-03-19T23:59:10","slug":"7-ways-to-make-organic-paid-search-work-together","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/7-ways-to-make-organic-paid-search-work-together\/","title":{"rendered":"7 Ways to Make Organic & Paid Search Work Together"},"content":{"rendered":"
\"7<\/div>\n

7 Ways to Make Organic & Paid Search Work Together <\/p>\n\n\n\n

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites.<\/p>\n\n\n\n

Often we target the same audiences with both channels and within them find ways to align them.<\/p>\n\n\n\n

In some organizations, PPC and SEO <\/a>are done by the same person or people.<\/p>\n\n\n\n

In others, though, there are teams that are siloed and separate from each other.<\/p>\n\n\n\n

Regardless of how our paid and organic search teams or efforts are structured, we can benefit from sharing specific data, tactics, and approaches across the channels and disciplines.<\/p>\n\n\n\n

By sharing, we can save efforts, costs, and be smarter in how we optimize and manage campaigns.<\/p>\n\n\n\n

Here are seven specific ways that paid and organic search and work together for mutual benefit.<\/p>\n\n\n\n

\"7
7 Ways to Make Organic & Paid Search Work Together <\/figcaption><\/figure>\n\n\n\n

1. Keyword Research<\/h2>\n\n\n\n

This is probably the most obvious or first way to collaborate that we would all think of.<\/p>\n\n\n\n

Both paid and organic search:<\/p>\n\n\n\n