{"id":711,"date":"2018-12-26T12:06:02","date_gmt":"2018-12-26T10:06:02","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=711"},"modified":"2018-12-26T12:06:02","modified_gmt":"2018-12-26T10:06:02","slug":"marketing-a-business-in-the-cycling-industry","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/marketing-a-business-in-the-cycling-industry\/","title":{"rendered":"Marketing a business in the cycling industry"},"content":{"rendered":"
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Put simply, a marketing strategy is the plan of action behind achieving your goals. Making a plan will help you market more effectively. A good plan will identify a variety of activities including the content you\u2019ll create, the medium and frequency you\u2019ll share and the events you\u2019ll attend, to name just a few. A thought-through and researched plan will give you clear direction and make success much more likely than a haphazard, knee-jerk reaction to marketing.<\/p>\n

Marketing cycling businesses \u2013 digitally
\n<\/strong>Your website should be central to your marketing strategy. When was the last time you took an analytical, objective look at your website? Have you had an expert glance over it? If not, here are some simple questions you can ask yourself:<\/p>\n

1) Is it immediately obvious what you do?<\/p>\n

2) Does your website look the part? Is it attractive and enticing?<\/p>\n

3) Can customers find what they want quickly and easily?<\/p>\n

4) Does it respond to both mobile and tablet devices?<\/p>\n

5) Is the pricing clear?<\/p>\n

6) Are your contact details obvious, including social media?<\/p>\n

7) Do you use customer reviews about your product or service? (third-party services such as Feefo and Trustpilot)<\/p>\n

8) Is your stock up to date?<\/p>\n

9) Does your site have an obvious call to action?<\/p>\n