{"id":7255,"date":"2020-03-28T17:55:12","date_gmt":"2020-03-28T15:55:12","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7255"},"modified":"2020-03-28T17:56:25","modified_gmt":"2020-03-28T15:56:25","slug":"a-10-point-ecommerce-seo-checklist-for-2020","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/a-10-point-ecommerce-seo-checklist-for-2020\/","title":{"rendered":"A 10-Point Ecommerce SEO Checklist for 2020"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/cdn.searchenginejournal.com\/wp-content\/uploads\/2020\/02\/a-10-point-ecommerce-seo-checklist-for-2020-5e7c94fa24174.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"A 10-Point Ecommerce SEO Checklist for 2020\" title=\"A 10-Point Ecommerce SEO Checklist for 2020\" \/><\/div>\n<p>A 10-Point Ecommerce <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">SEO<\/a> Checklist for 2020, With a brand new decade ahead of us, now is the perfect time to reevaluate your ecommerce website\u2019s SEO strategy.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/seo\/\">Google<\/a>, Bing, or <a href=\"http:\/\/www.Yahoo.com\">Yahoo<\/a> search is the beginning of a shopper\u2019s journey to your site, and proper SEO techniques will ensure that you make the best first impression.<\/p>\n\n\n\n<p>Though the world of SEO can be incredibly complex to navigate, especially for ecommerce sites, the following checklist will ensure you are moving in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ecommerce Technical SEO Checklist<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ecommerce-guide\/technical-seo\/\">Technical SEO<\/a>&nbsp;is the foundation for any successful SEO strategy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ahrefs.com\/blog\/wp-content\/uploads\/2018\/12\/seo-checklist-header.jpg\" alt=\"A 10-Point Ecommerce SEO Checklist for 2020 \" \/><figcaption>A 10-Point Ecommerce SEO Checklist for 2020 <\/figcaption><\/figure>\n\n\n\n<p>Follow these steps to ensure your technical SEO is on point:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Ensure Your Website Can Be Crawled &amp; Indexed<\/h3>\n\n\n\n<p>If a search engine can\u2019t crawl your website, it can\u2019t rank your content.<\/p>\n\n\n\n<p>Specifically, it can\u2019t rank your products in search results.<\/p>\n\n\n\n<p>Your site\u2019s indexability, crawlability, speed, content, schema markup, and overall user-friendliness are all essential components of technical SEO.<\/p>\n\n\n\n<p>If these elements are correctly set up, the rest of your ecommerce SEO strategy will fall into place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Resolve Pages with 4XX Errors<\/h3>\n\n\n\n<p>Google Search Console is an incredibly useful tool for all websites.<\/p>\n\n\n\n<p>Once your site is verified, your first step should be to address any pages that come up with errors.<\/p>\n\n\n\n<p>These are broken pages that Google is unable to crawl, often due to an out-of-date sitemap, out-of-stock products, or a temporary server error.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Double-Check Excluded Pages<\/h3>\n\n\n\n<p>You also want to check your excluded pages, as Google cannot index them due to the code in your robots.txt file.<\/p>\n\n\n\n<p>Though this list is often comprised of pages you don\u2019t want a search engine to crawl anyway, such as the cart or customer profile page, you should double-check it to ensure no essential pages are blocked from crawlers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Add Schema Markup to Your Site<\/h3>\n\n\n\n<p>Schema markup is a batch of HTML tags that allow Google to display the price, rating, availability, and more product details right on the search results page.<\/p>\n\n\n\n<p>Adding it to your site is easy, and it\u2019s vital that you do so.<\/p>\n\n\n\n<p>It ensures that your products are more appealing on the first page of results and in the&nbsp;<a href=\"https:\/\/www.searchenginejournal.com\/google-shopping-makes-easier-discover-research-compare-products\/225263\/\">shopping tab of Google<\/a>.<\/p>\n\n\n\n<p>You can view your current schema markup setup within the products report of Google Search Console.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ecommerce Keyword Checklist<\/h2>\n\n\n\n<p>Once your technical SEO is sound, you will want to evaluate your current keywords and see which pages are ranking for them.<\/p>\n\n\n\n<p>Read more:  <a href=\"https:\/\/www.searchenginejournal.com\/ecommerce-seo-checklist\/347078\/\">https:\/\/www.searchenginejournal.com\/ecommerce-seo-checklist\/347078\/<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 10-Point Ecommerce SEO Checklist for 2020, With a brand new decade ahead of us, now is the perfect time to reevaluate your ecommerce website\u2019s SEO strategy. A Google, Bing, or Yahoo search is the beginning of a shopper\u2019s journey to your site, and proper SEO techniques will ensure that you make the best first [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[1],"tags":[333,7,621,41,406,8,47,99,169],"class_list":["post-7255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-bing","tag-e-marketing","tag-ecommerce","tag-google","tag-searchenginejournal","tag-seo","tag-strategy","tag-website","tag-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | A 10-Point Ecommerce SEO Checklist for 2020<\/title>\n<meta name=\"description\" content=\"A 10-Point Ecommerce SEO Checklist 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