{"id":7326,"date":"2020-04-03T15:47:13","date_gmt":"2020-04-03T13:47:13","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7326"},"modified":"2020-05-07T21:56:32","modified_gmt":"2020-05-07T19:56:32","slug":"the-evolution-of-search-result-previews","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/the-evolution-of-search-result-previews\/","title":{"rendered":"The Evolution of Search Result Previews"},"content":{"rendered":"
\"The<\/div>\n

The Evolution of Search Result Previews, Google<\/a> explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today.<\/p>\n\n\n\n

This was explained by Phiroze Parakh, software engineer at Google, at Google\u2019<\/a>s Webmaster Conference last November.<\/p>\n\n\n\n

Google recently uploaded a batch of videos from the conference, so for most people this is their first time seeing it.<\/p>\n\n\n\n

Here\u2019s a recap of Parakh\u2018s presentation on titles, snippets, and result reviews.<\/p>\n\n\n\n

The Four Pillars of Result Previews<\/h2>\n\n\n\n

The main task a user has after landing on a search result page is to find the content they need.<\/p>\n\n\n\n

Result previews previews help them do that. Although they weren\u2019t always as useful as they are now.<\/p>\n\n\n\n

Previously, in the world of 10 blue links, all the information a user had to go on was a title, a snippet, and a URL.<\/p>\n\n\n\n

In an effort to make result previews more helpful, Google came up with four \u201ccore pillars\u201d.<\/p>\n\n\n\n