{"id":7436,"date":"2020-04-07T10:25:18","date_gmt":"2020-04-07T08:25:18","guid":{"rendered":"https:\/\/www.dazzlepop.net\/site\/?p=7436"},"modified":"2020-05-07T22:08:11","modified_gmt":"2020-05-07T20:08:11","slug":"what-covid-19-means-for-ecommerce-startups","status":"publish","type":"post","link":"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/","title":{"rendered":"What COVID-19 Means for Ecommerce Startups"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200401194419-GettyImages-1214481750.jpeg?width=700&amp;crop=2:1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"What COVID-19 Means for Ecommerce Startups\" title=\"What COVID-19 Means for Ecommerce Startups\" \/><\/div>\n<p>What <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">COVID-19<\/a> Means for Ecommerce <a href=\"https:\/\/www.dazzlepop.net\/site\/category\/startup\/\">Startups<\/a>. A firsthand account of how supply chain disruptions are just the beginning.<\/p>\n\n\n\n<p><strong>A lot of small businesses have been affected by the COVID-19 pandemic<\/strong> and its global spread. I wanted to give a firsthand account of how this situation has personally impacted my company and those I work with, as well as offer some perspective to help businesses move forward.<\/p>\n\n\n\n<p>I am the cofounder of Darkroom, a digital-marketing agency that helps ecommerce companies build their brands and drive revenue through online channels. We also work extensively with sourcing networks and are in the process of launching a luxury sneaker brand called NERA.<\/p>\n\n\n\n<p>I was one of the early alarmists among&nbsp;my co-workers and friends when COVID-19 emerged in Wuhan. I was aware of how lucky we were to have avoided a total SARS outbreak back in 2002.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/wamda-prod.s3.amazonaws.com\/thumbnails\/f6d21ee5ba9af3f.jpg\" alt=\"What COVID-19 Means for Ecommerce Startups \"\/><figcaption>What COVID-19 Means for Ecommerce Startups<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The writing was on the wall&#8230;.<\/strong><\/h2>\n\n\n\n<p>However, this didn\u2019t keep me from traveling to Ukraine and Italy in February, as COVID-19 still seemed to be isolated to China. I shot an ad campaign at our shoe factory in Italy and finalized our production run. After that trip, however, the virus quickly escalated. Italy saw a tremendous spike in cases just four days after we had departed.<\/p>\n\n\n\n<p>Now&nbsp;Italy has been under total lockdown for weeks, our factory has shut down&nbsp;and the United States is racking up cases at an alarming rate \u2014 particularly in my home state of New York. I have seen businesses I work with go from doing well to rethinking their entire operation, while others have gone from good to great.<\/p>\n\n\n\n<p>Consumer sentiments have changed drastically. Luxury-goods clients have slashed creative budgets. Layoffs have begun. A lot of people have asked me how bad this is going to get. There are a couple things we must remember moving forward.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nice-to-have products must adapt to survive<\/strong><\/h2>\n\n\n\n<p>In economic downturns, consumer demand for \u201cnice-to-have\u201d products goes down as buyers focus on their more basic needs. Health, wellness&nbsp;and safety \u2014 products that fit into the lower parts of&nbsp;<a href=\"https:\/\/www.simplypsychology.org\/maslow.html\" rel=\"noreferrer noopener\" target=\"_blank\">Maslow\u2019s Hierarchy of Needs<\/a>&nbsp;\u2014 become the top priority.<\/p>\n\n\n\n<p>Read more: <a href=\"https:\/\/www.entrepreneur.com\/article\/348592\">entrepreneur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What COVID-19 Means for Ecommerce Startups. A firsthand account of how supply chain disruptions are just the beginning. A lot of small businesses have been affected by the COVID-19 pandemic and its global spread. I wanted to give a firsthand account of how this situation has personally impacted my company and those I work with, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[29],"tags":[31,519,561,621,46,608,11],"class_list":["post-7436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup","tag-business","tag-coronavirus","tag-covid-19","tag-ecommerce","tag-management","tag-pandemic","tag-startup"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dazzlepop | What COVID-19 Means for Ecommerce Startups<\/title>\n<meta name=\"description\" content=\"What COVID-19 Means for Ecommerce Startups. 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A lot of small businesses\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/\" \/>\n<meta property=\"og:site_name\" content=\"Dazzlepop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dp.Dazzlepop\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T08:25:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-07T20:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200401194419-GettyImages-1214481750.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"author\" content=\"Noura Ibrahim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200401194419-GettyImages-1214481750.jpeg?width=700&crop=2:1\" \/>\n<meta name=\"twitter:creator\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:site\" content=\"@dazzle_pop\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Noura Ibrahim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/\"},\"author\":{\"name\":\"Noura Ibrahim\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#\/schema\/person\/53e5e5cffa9109e865719dcfdc83b6b5\"},\"headline\":\"What COVID-19 Means for Ecommerce Startups\",\"datePublished\":\"2020-04-07T08:25:18+00:00\",\"dateModified\":\"2020-05-07T20:08:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/\"},\"wordCount\":371,\"publisher\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200401194419-GettyImages-1214481750.jpeg?width=700&crop=2:1\",\"keywords\":[\"business\",\"coronavirus\",\"COVID-19\",\"Ecommerce\",\"management\",\"pandemic\",\"startup\"],\"articleSection\":[\"Startup\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/\",\"url\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/\",\"name\":\"Dazzlepop | What COVID-19 Means for Ecommerce Startups\",\"isPartOf\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dazzlepop.net\/site\/what-covid-19-means-for-ecommerce-startups\/#primaryimage\"},\"thumbnailUrl\":\";https:\/\/assets.entrepreneur.com\/content\/3x2\/2000\/20200401194419-GettyImages-1214481750.jpeg?width=700&crop=2:1\",\"datePublished\":\"2020-04-07T08:25:18+00:00\",\"dateModified\":\"2020-05-07T20:08:11+00:00\",\"description\":\"What COVID-19 Means for Ecommerce Startups. 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